Do they do them in claret and blue? I actually like the fairly simple designs (although don't like claret socks) but colours still not right in my view. They seem to have changed the shade of claret on the club shop website to the same shade of purple as the shirts. Working from a rogue template by the looks of it.
They create the colours based on guidelines. Is it possible that we in our heads have a claret and blue we prefer, one which resonates with us by way of a great team, or period of time or a kit we all loved that had a colour we associate with as the club colours? But in actuality those we wrong base on the club guidelines. I'm having a hard time believing professional design firms fuck up the colours year after year given the process it would undergo for approval. It would be quite stringent I imagine. Maybe the club just needs modify the standards.