New badge

[Hopadop]

Incoming here - http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475744,00.html

Given they were unlikely to abandon that design altogether, I'd say that's a decent fettling. Really needs the claret to look good.

[martin o`who??]

Final, irrefutable, cast-iron, undeniable, inarguable proof that they've finally fucking lost it.

Who - the people say it's a better badge than the previous one, those who don't care either way, or those who wonder what all the angst is about?

Whoever it was who sanctioned the most basic and unimaginative re-design imaginable - and spent a lot of money' in the process - when the club are laying staff off all over the shop - that's who.

No proof at all, then.

So the club is in apparent disarray on and off the pitch and someone within decides this is a good time to tinker with the badge - hardly a priority at the moment I would have thought

Quite a number of people work for, and with, Aston Villa. They're capable of many things at the same time.

Oh thanks for that.

[MarkM]

Not sure if this has been mentioned...

Have the badges at the top of the page changed or did this site have a vision of what the future was going to bring?

[four fornicholl]

Final, irrefutable, cast-iron, undeniable, inarguable proof that they've finally fucking lost it.

Who - the people say it's a better badge than the previous one, those who don't care either way, or those who wonder what all the angst is about?

Whoever it was who sanctioned the most basic and unimaginative re-design imaginable - and spent a lot of money' in the process - when the club are laying staff off all over the shop - that's who.

No proof at all, then.

So the club is in apparent disarray on and off the pitch and someone within decides this is a good time to tinker with the badge - hardly a priority at the moment I would have thought

Quite a number of people work for, and with, Aston Villa. They're capable of many things at the same time.

I didn't realize we were???

[Villa in Denmark]

Final, irrefutable, cast-iron, undeniable, inarguable proof that they've finally fucking lost it.

Who - the people say it's a better badge than the previous one, those who don't care either way, or those who wonder what all the angst is about?

Whoever it was who sanctioned the most basic and unimaginative re-design imaginable - and spent a lot of money' in the process - when the club are laying staff off all over the shop - that's who.

No proof at all, then.

So the club is in apparent disarray on and off the pitch and someone within decides this is a good time to tinker with the badge - hardly a priority at the moment I would have thought

And going by the dates of the trademark registrations mentioned at the start of thread, something that was already underway at the start of last summer.  The timing must be to do with Gregg Evans' shit stirring exercise the other day.

[Des Little]

Let's remember, it's a slight amendment, not a re-design. Rather like the one about 10 years ago when we fixed the lion so that it didn't look like a sea horse, and before then when the stripes weren't symmetrical. No one kicked up then, largely because they either didn't notice or it wasn't a big deal. Like it isn't now.

I understand those raising the issue about 80k, but let's look at the circa £20m or thereabouts that N'Zog has cost us in fee and wages. That's more of a cause for my concern, not this.

[Toronto Villa]

After the absolute shambles this season has been, I can't get my head round why people are getting angry over a slightly revamped badge.

Precisely Clamps. It's a nothing story. The badge(s) before and the badge now won't be to everyone's liking but its hardly worth losing ones nut over. I have no idea how people get so fired up over stuff like this. Each to their own. I want Villa to be ace on the pitch and we have a long, long way to go, Everything else is hardly worth getting fired up over.

[HolmesyVilla]

Worrying about the way the badge has been redesigned at the moment strikes me as being akin to a resident of Berlin in April 1945 getting worked up about there not being anything good on the telly.

To be fair the telly was shit that spring

Coronation Straße and bloody repeats of Vaters Army.

Doktor Wer?

On topic I like the badge  not much claret in there mind so should mean a good load in our next home top so I'd also get 'prepared' stitched in blue on the sleeve cuff.



I always liked habe ich gehst news fur zum

[appyarryampton]

Let's remember, it's a slight amendment, not a re-design. Rather like the one about 10 years ago when we fixed the lion so that it didn't look like a sea horse, and before then when the stripes weren't symmetrical. No one kicked up then, largely because they either didn't notice or it wasn't a big deal. Like it isn't now.

I understand those raising the issue about 80k, but let's look at the circa £20m or thereabouts that N'Zog has cost us in fee and wages. That's more of a cause for my concern, not this.

Totally agree, by my reckoning when N'Zog leaves on Jun 30th, by July 9th we will have saved the cost of the badge change.

[paul_e]

To swim against the tide here I'm glad they haven't made it a round badge, I'd prefer something closer to the late 60s with just the lion and aston villa all in a single colour.  The advantage is that things like prepared can still be used but the lion becomes the core of the brand and the colour, etc is less important.  That allows you to keep a clear brand across various mediums which was the underlying goal here.

As for timing it kinda had to be done soon because it's going to be on the new shirts and was in planning for a while so it had to just be done.

[FatSam]

Let's remember, it's a slight amendment, not a re-design. Rather like the one about 10 years ago when we fixed the lion so that it didn't look like a sea horse, and before then when the stripes weren't symmetrical. No one kicked up then, largely because they either didn't notice or it wasn't a big deal. Like it isn't now.

I understand those raising the issue about 80k, but let's look at the circa £20m or thereabouts that N'Zog has cost us in fee and wages. That's more of a cause for my concern, not this.

Precisely. Whilst I would have preferred a completely different, better badge, now is not the right time. These slight adjustments are welcome improvements, and £80k is nothing in the grand scheme of things. It seems a bit mean spirited to belittle the involvement of a number of highly-skilled artists, designers and other consultants, in the context of a club for whom CNZ has been masquerading as a footballer for five years.

[saunders_heroes]

Let's face it we're stuck with this awful badge till at least when Lerner sells up.

[auntiesledd]

I'd have thought they could've saved a small fortune by turning the lion into a terrified Kitten & sticking 'UN' in front of the PREPARED.

[hipkiss92]

Let's remember, it's a slight amendment, not a re-design. Rather like the one about 10 years ago when we fixed the lion so that it didn't look like a sea horse, and before then when the stripes weren't symmetrical. No one kicked up then, largely because they either didn't notice or it wasn't a big deal. Like it isn't now.

I understand those raising the issue about 80k, but let's look at the circa £20m or thereabouts that N'Zog has cost us in fee and wages. That's more of a cause for my concern, not this.

Precisely. Whilst I would have preferred a completely different, better badge, now is not the right time. These slight adjustments are welcome improvements, and £80k is nothing in the grand scheme of things. It seems a bit mean spirited to belittle the involvement of a number of highly-skilled artists, designers and other consultants, in the context of a club for whom CNZ has been masquerading as a footballer for five years.

£80k would be the cost to wipe £20 off the price of 4,000 away tickets between now and the end of the season as a gesture of good will. Can't see the club doing anything like that though.

[Locko]

AVST patron Jonny Gould not overly impressed

Thing is, i agree, the round badge is the best one, by a mile, but that's probably because it's what we wore when I was growing up and as I became an adult, so it means a lot to me.

To others, younger types, it'll mean nothing.

A bit like Theme From An Unmade Silent Movie - fills me with nostalgia, will mean fuck all for your 20 somethings.

I do think, though, that the new badge is a very slight improvement on the previous one. The problem is, the old one was truly execrable - some real font offences going on and far too crowded.

Execrable is a perfect description of the Lerner crest, I'd go further and say Lerner era Villa on the whole. Perhaps prepared should have been removed and replaced with execrable.