New badge

[PeterWithesShin]

When the club don't respond to shite spouted in the media they get stick, and now when they do, they get stick.

[cdbearsfan]

£2M or £80k. It makes no odds either way

It does though.

[Chris Harte]

£2M or £80k. It makes no odds either way

It does though.

You can be sure they've spunked the other £1920000 somewhere. N'Zogbia's wages or some other project, maybe.

[andyh]

Something is incoming on the official site

http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475573,00.html

Says 'Club statement: Club crest' but blank at the moment

Less than 80k, slightly different than the ludicrous £2m slant the evening mail took on

If they'd had the balls to fine Flabby 2 weeks wages that would have more than paid for it.

Great point

[john e]

Any chance the new badge will say Aston Villa instead of AVFC

[AV82EC]

When the club don't respond to shite spouted in the media they get stick, and now when they do, they get stick.

Not from me. That quite succinctly reads that the Evening Mail need to shut the fuck up. Not quite on the scale of the put down to Mr Tumnus all those years ago but a step in the right direction.

[Chris Harte]

I think they needed to. Because so many other recent Villa stories that got out of hand we never had any kind of defence. Once papers like our very own start to realize we are going to dispel utter bollocks they'll be less likely to try it, and that will also be commincated to them privately. We won't need to respond to everything then because this won't a story in the future. We have become such an easy target that we need to have a bit of PR steel.

That's a fair comment, actually. I'd not really thought of it like that.

[Rudy Can't Fail]

Any chance the new badge will say Aston Villa instead of AVFC

It's a funny one that; our great brand name being diminished to AVFC. If I had a quid for every time I've heard "I love the name Aston Villa" I'd have enough money to buy a ticket for the Bournemouth game.

[joe_c]

Any chance the new badge will say Aston Villa instead of AVFC

It's a funny one that; our great brand name being diminished to AVFC. If I had a quid for every time I've heard "I love the name Aston Villa" I'd have enough money to buy a ticket for the Bournemouth game.

I've said this before but I am certain that the lettering on the current badge as chosen by the fans from the options

A) Aston Villa
B) Aston Villa Football Club
C) Aston Villa FC
D) AVFC

and I would be staggered if the initials that we have ended up with were more popular than the various iterations of Aston Villa.

[placeforparks]

Stay relevant by winding up your target audience. The Mail is nothing more than a trolling outfit.

welcome to 'journalism' in the digital age... all about hits to the website.

[placeforparks]

and were people outraged about the new badge and dropping 'prepared' from it, or the rumour that they'd spunked £2m on the exercise, when they'll probably be cutting staff in the summer?

i was more annoyed by the latter. the club crest seems very insignificant when compared with the wider issues the club faces.

[Chico Hamilton III]

I suggest we change to a white cross on a white background.

[wozwebs]

Incoming here - http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475744,00.html

[dave.woodhall]

And why change the badge if you're actively pursuing a buyer for the club?

We're not though are we? There's no way Lerner will sell now, he wants all his money back and right now that can only be a dream.

But, but... I keep hearing how much he wants to sell, but people don't buy football clubs any more.

I think you may have said that before.

[PeterWithesShin]

Well it's nicer than the one it replaces.