Heroes & Villains, the Aston Villa fanzine
Heroes & Villains => Heroes Discussion => Topic started by: VinnieChase84 on April 05, 2016, 06:45:03 PM
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According to the evening mail we are getting one. No prepared on it (ironic) and the lion will have claws back.
Anyone heard or seen/any whispers on this?
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Will it be ripped in half Birmingham Mail style?
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Look at the headline that twat Gregg Evans has used for his unbalanced report:
http://www.birminghammail.co.uk/sport/football/football-news/exclusive-aston-villa-blow-fortune-11142213
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He won't have written the headline.
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Just put the round '70's one back please.
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Loved the way they took advise from the fans on this one........another fuck up on the way i guess.
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Looks like Fox again, leaving a legacy
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Can someone please tell me why the word prepared has to be removed?
Re-design the badge if you must but why lose this huge link to our past? It's one of the things that make the Villa unique. I think it might be from back in the day when the ref would ask each captain "are you prepared?" before kick off. Rangers had "Ready?" Could be bollocks! Point is why are the owners so hell bent on making changes that the fans don't want? Leave things the fuck.alone will you?
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c***s the lot of them. Don't trust one fucking trust one of them.
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We don't know what it looks like yet. But I'm guessing it will be shit.
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We haven't been Prepared for years... so I can see why they'd want to remove it.
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Poor Randy, back to the tattooist
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Poor Randy, back to the tattooist
I'm sure he's already covered that one up with a black panther.
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If it's shit I'd hope we do an Everton tbh.
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They may surprise us and it's nice. I'm not overly optimistic though.
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Hopefully that fucking star has gone.
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Just put the round '70's one back please.
Yes, this.
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Not too bothered about the prepared bit, but a return to the 70s 80s classic round , with added star would do me
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I'd normally air the opinion that you're all being overly pessimistic and let's wait to see it, not now, it's going to be really embarrassing isn't it.
The almost regal 'prepared' replaced by some cheap marketing bollocks like, I dunno.
'Only 100 miles from Heathrow' or 'Not quite as shit as other Midlands clubs, yet'
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Also reported that the new badge 'rebrand' has cost us £2m quid.
Almost makes you pine for Randys crayon effort.
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New striker in January? Nah. New badge? Yeah. Priorities, villa.
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I think it's estimated it will cost us £2m. That will include the cost of changing badges on mosaics etc around the ground and BH. Rather than we paid £2m just to someone to design a new badge. Seems a strange time to do it though, even though it was decided a while ago we've been so crap all season it must have crossed their minds. Although with Charlie and Fox behind it, i'm not overly surprised.
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Hopefully that fucking star has gone.
Ah, so that's what we got it for
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Round badge with proper Scottish lion with star ABOVE badge not being belched by a fat bear.
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are they bringing the little round one back I liked that.
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Also reported that the new badge 'rebrand' has cost us £2m quid.
Almost makes you pine for Randys crayon effort.
He paid £2 million for a tattoo?
Still better value than N'Zogbia, to be fair.
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I'd imagine it's all part of the process of making the commercial side of things look good for buyers, can't help but think it's an awfully expensive way of dusting glitter on a turd.
Not on its own a major issue but, if we can't pull out and not spend the money, another straw the Camel is to bear.
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They should bring this back, be appropriate as we win the trophy again next season.
(http://d22k6u99ay5z2k.cloudfront.net/monthly_2015_10/8194365381989cd70eb0c1dc604e1781.jpg.9ce5bd28cedb65540f3d2b0b749516f3.jpg)
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Oh those were the days
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They should bring this back, be appropriate as we win the trophy again next season.
(http://d22k6u99ay5z2k.cloudfront.net/monthly_2015_10/8194365381989cd70eb0c1dc604e1781.jpg.9ce5bd28cedb65540f3d2b0b749516f3.jpg)
perfect,what about a lone star above?
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I'd be amazed.
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That's a thing of beauty.
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No greater image hath anyone on here set eyes upon
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I did like the 1992 one i have to say
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They should bring this back, be appropriate as we win the trophy again next season.
(http://d22k6u99ay5z2k.cloudfront.net/monthly_2015_10/8194365381989cd70eb0c1dc604e1781.jpg.9ce5bd28cedb65540f3d2b0b749516f3.jpg)
perfect,what about a lone star above?
You're allowed to have the star above the crest in the Football League but not PL.
Silly idea anyway imo.
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They should bring this back, be appropriate as we win the trophy again next season.
(http://d22k6u99ay5z2k.cloudfront.net/monthly_2015_10/8194365381989cd70eb0c1dc604e1781.jpg.9ce5bd28cedb65540f3d2b0b749516f3.jpg)
perfect,what about a lone star above?
No, no stars. It's beauty is its simplicity.
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I like the idea of a star above. If we can't be any good in the present, the European Cup star is a nice reminder that we used to be very good at least.
That said, I could live without it. Bring back the round badge, make sure it features the words "Aston" and "Villa", and I'll be happy.
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Maybe just me but it seemed to look even better when the shirts were piss wet through
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I don't mind the star on the current badge, partly because the club seemed to spend so much time and effort trying to ignore 80-82 it was great seeing the club finally embrace it.
That said, if we were to have the round badge back, which is massively unlikely, definitely no star. What makes it for me is it's so simplistic, and yet a thing of real beauty.
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Don't know why it was changed in the first place wankers, bit of a ponsy need to change it again, no reason originally so unless it goes back to our original design as beautifully illustrated by PWS then what's the point of this, cos I sure can think of more important agendas that need to be addressed
If the point is new board new beginning, then best they get us a new fuckin playing squad too
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I would only put the star on the shirt, about an inch above, in gold
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You can't improve on perfection
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Was mooching online at our crests and this popped up and thought i'd share. 1899 League Champions medal won by Albert Evans.
(http://www.grahambuddauctions.co.uk/Catimages/GB18/A6.jpg)
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I hope to fuck Randy hasn't managed to get his claret and blue checks into the design.
He's obsessed with the fuckers isn't he?
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50% of football fans probably don't even know we won the European cup, so they need reminding who and what we are, hence the star
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They may surprise us and it's nice. I'm not overly optimistic though.
Might be nice but the bastards are erasing our history.
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How? By my reckoning this will be our 9th different club crest, and the 6th different badge*.
That doesn't include slight changes to the badge after the 90's one was introduced.
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They should bring this back, be appropriate as we win the trophy again next season.
(http://d22k6u99ay5z2k.cloudfront.net/monthly_2015_10/8194365381989cd70eb0c1dc604e1781.jpg.9ce5bd28cedb65540f3d2b0b749516f3.jpg)
Thats the one !
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Plus theres the added inconvenience of updating the h&v website header
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They may surprise us and it's nice. I'm not overly optimistic though.
Might be nice but the bastards are erasing our history.
#fucked up.
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Isn't that at worst a broken promise? Isn't that pretty much how we displayed them before Lerner arrived?
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Was mooching online at our crests and this popped up and thought i'd share. 1899 League Champions medal won by Albert Evans.
(http://www.grahambuddauctions.co.uk/Catimages/GB18/A6.jpg)
Did Donald Trump design that?
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How? By my reckoning this will be our 9th different club crest, and the 6th different badge*.
That doesn't include slight changes to the badge after the 90's one was introduced.
Well there's the trophy room we were promised to show off the Villa's proud history. Ten years on and the trophies remain scattered around Villa Park.
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Can someone please tell me why the word prepared has to be removed?
Re-design the badge if you must but why lose this huge link to our past? It's one of the things that make the Villa unique. I think it might be from back in the day when the ref would ask each captain "are you prepared?" before kick off. Rangers had "Ready?" Could be bollocks! Point is why are the owners so hell bent on making changes that the fans don't want? Leave things the fuck.alone will you?
Villa had "Prepared" about sixty years before Rangers copied it with "Ready".
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According to John Lerwill, "Prepared" was on our first crest back in 1878.
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Very pleased to hear we are spending money😟
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Are we seriously going to spend money replacing the mosaics? The decoration on the much-missed Trinity Road was never updated when there was a change of badge.
Also, regarding the star. Personally until there is some official consistency in their use, I wouldn't bother. By way of two examples, I'll take my closest Premier League and Football League clubs. Man City have on their soon-to-be-replaced badge have three stars. What do they represent? Bury have two. What about those?
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According to John Lerwill, "Prepared" was on our first crest back in 1878.
That's even earlier than I thought. I think Rangers put "Ready" on their badges for the first time in the late fifties/early sixties as part of a rebrand of sorts.
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They should bring this back, be appropriate as we win the trophy again next season.
(http://d22k6u99ay5z2k.cloudfront.net/monthly_2015_10/8194365381989cd70eb0c1dc604e1781.jpg.9ce5bd28cedb65540f3d2b0b749516f3.jpg)
Please, let it be this!
In my mind, it will always be our badge anyway.
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According to John Lerwill, "Prepared" was on our first crest back in 1878.
128 years of history thrown away by some asshole making a"commercial" decision. Fan fucking tastic.
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According to John Lerwill, "Prepared" was on our first crest back in 1878.
That's even earlier than I thought. I think Rangers put "Ready" on their badges for the first time in the late fifties/early sixties as part of a rebrand of sorts.
I remember seeing an image by JL of all our crests that was slightly different to the one that usually does the rounds which I think the club did back in the day. I'll see if I can find it.
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Well that didn't take long!
(https://s-media-cache-ak0.pinimg.com/736x/99/0e/1f/990e1fc3301539caea17deddc4a9a9fb.jpg)
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According to John Lerwill, "Prepared" was on our first crest back in 1878.
128 years of history thrown away by some asshole making a"commercial" decision. Fan fucking tastic.
Like this one?
(http://d22k6u99ay5z2k.cloudfront.net/monthly_2015_10/8194365381989cd70eb0c1dc604e1781.jpg.9ce5bd28cedb65540f3d2b0b749516f3.jpg)
Or this one?
(http://worldsoccertalk.com/wp-content/uploads/2009/02/aston-villa-home-shirt-retro.jpg)
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They should bring this back, be appropriate as we win the trophy again next season.
(http://d22k6u99ay5z2k.cloudfront.net/monthly_2015_10/8194365381989cd70eb0c1dc604e1781.jpg.9ce5bd28cedb65540f3d2b0b749516f3.jpg)
perfect,what about a lone star above?
No, no stars. It's beauty is its simplicity.
This. No stars, no Prepared. Let's stop living on past glories, but let's be Aston Villa again.
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Well that didn't take long!
(https://s-media-cache-ak0.pinimg.com/736x/99/0e/1f/990e1fc3301539caea17deddc4a9a9fb.jpg)
Very interesting. I notice we had two stars on that first badge, too - more glory in Europe awaits!
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Surely the only 'rebranding' the club needs to do is to remove all references to being a Premier League club.
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Are they capable of making an even shitter badge? I suspect so.
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Sure I read somewhere that when Howard Kendall first took over at Everton, he insisted that all of the photos of previously successful Everton sides were removed from the ground, as he wanted them to stop living on past glories.
Never liked the crest from when it was introduced on 2007 to be honest. Seems ludicrous spending a big pot on a new one given the mess were in, but then again this is Tom Fox.
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Whereas I quite liked the circular badge, I've always regretted the disappearance of the classical shield shaped badge that adorned our kit for almost 90 years. It was indeed a proper heraldic shape (Scudo Sagomato), not some teenage kid's "work" after a couple of terms at art college as the last two could be mistaken for. But then, memories of the '57 cup final still linger strongly.
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I agree about the heraldic shield looking the best.
For me it would be the 1923 design or the the lion without a shield from the late 60's and early 70's, but with the lion in gold.
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Whereas I quite liked the circular badge, I've always regretted the disappearance of the classical shield shaped badge that adorned our kit for almost 90 years. It was indeed a proper heraldic shape (Scudo Sagomato), not some teenage kid's "work" after a couple of terms at art college as the last two could be mistaken for. But then, memories of the '57 cup final still linger strongly.
No badge adorned our kit for almost ninety years. We only started putting barges on the shirt regularly in the fifties.
Since every club starting having badges on shirts, the round one has been by far our most successful.
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Well that didn't take long!
(https://s-media-cache-ak0.pinimg.com/736x/99/0e/1f/990e1fc3301539caea17deddc4a9a9fb.jpg)
57, 75 and 69 are just ace.
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We only started putting barges on the shirt regularly in the fifties.
Well tug me, I never knew that.
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What about the AVFC we had for a couple of years, that must be the worst
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We only started putting barges on the shirt regularly in the fifties.
Well tug me, I never knew that.
Explains why we ship so many goals.
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So svc tweets the badge a few hours ago and thread appears..coincidence?
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We only started putting barges on the shirt regularly in the fifties.
Well tug me, I never knew that.
Explains why we ship so many goals.
And sink like the Titanic
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We only started putting barges on the shirt regularly in the fifties.
Well tug me, I never knew that.
We had an emblem on a few of the early shirts. But just a lion, the symbol of Scotland or the "Forward Birmingham" flag can't really be described as being like a modern-day "Villa badge".
We've had badges on since the fifties with the exception of the aforementioned brief period when we just had "AVFC" written in an uninspiring font.
http://www.historicalkits.co.uk/Aston_Villa/Aston_Villa.htm
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We only started putting barges on the shirt regularly in the fifties.
Well tug me, I never knew that.
Explains why we ship so many goals.
I sort of ca_knew a pun fest was coming
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So svc tweets the badge a few hours ago and thread appears..coincidence?
It was on the Bham Mail site about fiveish.
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We only started putting barges on the shirt regularly in the fifties.
Well tug me, I never knew that.
Explains why we ship so many goals.
I sort of ca_knew a pun fest was coming
Schooner or later they always appear.
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We only started putting barges on the shirt regularly in the fifties.
Well tug me, I never knew that.
Explains why we ship so many goals.
I sort of ca_knew a pun fest was coming
Schooner or later they always appear.
Wrong thread I know but for a new manager we could always try moran!
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We only started putting barges on the shirt regularly in the fifties.
Well tug me, I never knew that.
Explains why we ship so many goals.
I sort of ca_knew a pun fest was coming
Schooner or later they always appear.
Someone's going to sail away with the worst pun of the day award.
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Sure I read somewhere that when Howard Kendall first took over at Everton, he insisted that all of the photos of previously successful Everton sides were removed from the ground, as he wanted them to stop living on past glories.
Never liked the crest from when it was introduced on 2007 to be honest. Seems ludicrous spending a big pot on a new one given the mess were in, but then again this is Tom Fox.
Yet paradoxically one of the easiest early PR wins for the Lerner era was recognising the achievements of 80-82 after the almost Lenin style airbrushing from history under Ellis.
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All this new crest talk makes me anchor for the old round one
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They should bring this back, be appropriate as we win the trophy again next season.
(http://d22k6u99ay5z2k.cloudfront.net/monthly_2015_10/8194365381989cd70eb0c1dc604e1781.jpg.9ce5bd28cedb65540f3d2b0b749516f3.jpg)
perfect,what about a lone star above?
No, no stars. It's beauty is its simplicity.
This. No stars, no Prepared. Let's stop living on past glories, but let's be Aston Villa again.
I just want this badge!
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They should bring this back, be appropriate as we win the trophy again next season.
(http://d22k6u99ay5z2k.cloudfront.net/monthly_2015_10/8194365381989cd70eb0c1dc604e1781.jpg.9ce5bd28cedb65540f3d2b0b749516f3.jpg)
perfect,what about a lone star above?
That will be added after we win our first Skybet Championship.
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You mean hanker don't you Des? Is there nothing in your skull?
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Sure I read somewhere that when Howard Kendall first took over at Everton, he insisted that all of the photos of previously successful Everton sides were removed from the ground, as he wanted them to stop living on past glories.
Never liked the crest from when it was introduced on 2007 to be honest. Seems ludicrous spending a big pot on a new one given the mess were in, but then again this is Tom Fox.
Yet paradoxically one of the easiest early PR wins for the Lerner era was recognising the achievements of 80-82 after the almost Lenin style airbrushing from history under Ellis.
If we're discussing history, I think that was Stalin, not Lenin!
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Sure I read somewhere that when Howard Kendall first took over at Everton, he insisted that all of the photos of previously successful Everton sides were removed from the ground, as he wanted them to stop living on past glories.
Never liked the crest from when it was introduced on 2007 to be honest. Seems ludicrous spending a big pot on a new one given the mess were in, but then again this is Tom Fox.
Yet paradoxically one of the easiest early PR wins for the Lerner era was recognising the achievements of 80-82 after the almost Lenin style airbrushing from history under Ellis.
If we're discussing history, I think that was Stalin, not Lenin!
Doh. See Lenin's rewriting of history was so subtle, no one really noticed it :)
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I just hope that the lion is properly rampant and not like a kitten playing with a ball of wool.
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For me the word 'Prepared' is synonymous with Villa. I'd be annoyed if they removed it, especially after this season. It's almost an admission of fecklessness. I like our traditions.
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Nobody label this "a typical Villa decision" though, Toronto Villa will freek out.
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I've always thought "Prepared" was a bit naff.
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I love the "Prepared" motto but it hasn't always been on our badge, so if they take it off it's no big deal. It'll still be our motto. Our current badge is crap, so let's hope the new one is an improvement.
Just give us the round one back.
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this one was always my favourite as I passed it on my way to our school sports fields for almost 7 years
(http://www.astonvilla.vitalfootball.co.uk/forum/profile/uploads/6090p.jpg)
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You'd think that the club would have consulted with some fans at some stage during this process (that began last summer from what I've read)
One person on Twitter saying they saw a few of the re-designs and that a high percentage were round and "all better than our current one"
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You'd think that the club would have consulted with some fans at some stage during this process (that began last summer from what I've read)
One person on Twitter saying they saw a few of the re-designs and that a high percentage were round and "all better than our current one"
I'm all for getting a high quality design agency to study the ethos of the club and previous badges, and come up with something. It's what should have been done 10 years ago instead of RL getting his crayons out. It's also better than trying to design something by committee. Normally a certain amount of the budget for these sorts of things goes on consultation, so I would also expect that there has been a certain amount of 'market testing' so to speak. I anticipate that it will be better than the current one, as they've identified that this needs changing - which was obvious to anyone with any design sensibility from the moment it was unveiled. I can clearly remember the 'is that it?' disappointment at the time, and the nagging sense that this would only end up having to be rectified at some point in the future, but that couldn't be too soon as it would be an admission that they got it wrong and that resources had been wasted, whilst at the same time not wanting the badge to be constantly changed as this starts to erode or at least dilute the clarity of identity of the club. I hope it's a good, well judged design, that is informed by our history, whilst fulfilling all the obvious marketing requirements. I'm encouraged by the same agency designing Spurs's badge, which I think was a real improvement for them.
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They really don't need to consult an agency, or spend thousands of pounds. They have a ready made, simple, clean, beautiful, modern design from the '70s that would please a great deal of fans. We don't need a star to convince us that we mattered once, over 30 years ago. We don't need a motto that we've failed to live up to for a great deal of my Villa supporting life. Just go with the round badge and make us feel a bit more like Aston Villa again.
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They really don't need to consult an agency, or spend thousands of pounds. They have a ready made, simple, clean, beautiful, modern design from the '70s that would please a great deal of fans. We don't need a star to convince us that we mattered once, over 30 years ago. We don't need a motto that we've failed to live up to for a great deal of my Villa supporting life. Just go with the round badge and make us feel a bit more like Aston Villa again.
My thoughts exactly.
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this one was always my favourite as I passed it on my way to our school sports fields for almost 7 years
(http://www.astonvilla.vitalfootball.co.uk/forum/profile/uploads/6090p.jpg)
That really is superb isn't it.
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this one was always my favourite as I passed it on my way to our school sports fields for almost 7 years
(http://www.astonvilla.vitalfootball.co.uk/forum/profile/uploads/6090p.jpg)
Beautiful. The old Villa Park was a common sight for me and a few others when we'd wag school for a kick about in Aston Park.
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They really don't need to consult an agency, or spend thousands of pounds. They have a ready made, simple, clean, beautiful, modern design from the '70s that would please a great deal of fans. We don't need a star to convince us that we mattered once, over 30 years ago. We don't need a motto that we've failed to live up to for a great deal of my Villa supporting life. Just go with the round badge and make us feel a bit more like Aston Villa again.
If you're a certain age. Other generations will think of the best badge as being a different one. It's like Dr Who - the badge you think is the proper one is a more reliable test of age than carbon dating.
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this one was always my favourite as I passed it on my way to our school sports fields for almost 7 years
(http://www.astonvilla.vitalfootball.co.uk/forum/profile/uploads/6090p.jpg)
I agree TV The one I started with. This should be on the outside of Villa Park and on the club stationery, it looks majestic. But I also agree with PWS his excellent suggestion should be on the playing kit and all items in the club shop.
The current washed out abomination should be consigned to a skip and set on fire...and the candy one before it!. No stars on the new one!!
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I don't mind the present one that much but I do like to idea of bringing back the old round one.
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They really don't need to consult an agency, or spend thousands of pounds. They have a ready made, simple, clean, beautiful, modern design from the '70s that would please a great deal of fans. We don't need a star to convince us that we mattered once, over 30 years ago. We don't need a motto that we've failed to live up to for a great deal of my Villa supporting life. Just go with the round badge and make us feel a bit more like Aston Villa again.
Beautifully put.
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this one was always my favourite as I passed it on my way to our school sports fields for almost 7 years
(http://www.astonvilla.vitalfootball.co.uk/forum/profile/uploads/6090p.jpg)
That really is superb isn't it.
Absolutely magnificient and historic.
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They should have just replicated it.
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They really don't need to consult an agency, or spend thousands of pounds. They have a ready made, simple, clean, beautiful, modern design from the '70s that would please a great deal of fans. We don't need a star to convince us that we mattered once, over 30 years ago. We don't need a motto that we've failed to live up to for a great deal of my Villa supporting life. Just go with the round badge and make us feel a bit more like Aston Villa again.
If you're a certain age. Other generations will think of the best badge as being a different one. It's like Dr Who - the badge you think is the proper one is a more reliable test of age than carbon dating.
Maybe. But there are other factors in support of the round badge. It's synonymous with a period of hope, pride and success for the club, without hammering the point home with a star. It's a modern design, shields being a little old hat. And it's nicely symmetrical, self-contained and very simple.
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They really don't need to consult an agency, or spend thousands of pounds. They have a ready made, simple, clean, beautiful, modern design from the '70s that would please a great deal of fans. We don't need a star to convince us that we mattered once, over 30 years ago. We don't need a motto that we've failed to live up to for a great deal of my Villa supporting life. Just go with the round badge and make us feel a bit more like Aston Villa again.
I'm a big fan of the round badge also, because my formative Villa-supporting years were late 80s/ early 90s, so I would be happy with something that harks back to this, or the 50s shield one. I also think the star was an incredibly small-time.
It may be the case that the use of these original badges is not trademark/ copyright protected in the same way that a new badge would be, and so the club would be opening themselves up to a whole world of fakes and counterfeit merchandising, that all other clubs are seeking to protect themselves from.
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I found this link, Sorry if its already been posted
Yesterday, news broke on a potential new crest and today, it looks like we might know what that badge looks like.
Someone at VT has paged through the trademark filings and found a registered trademark that ticks the boxes — new, clawed lion and the removal of "prepared" being the imperative ones.
(https://cdn0.vox-cdn.com/thumbor/fBxHKph2AsTR32JsKMFRC_puUrI=/800x0/filters:no_upscale()/cdn0.vox-cdn.com/uploads/chorus_asset/file/6296099/45bebc4b42d1c810776a1dd14d67a8c8.0.jpg)
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Like others have said, I'd prefer to see Aston Villa on the badge.
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I found this link, Sorry if its already been posted
Yesterday, news broke on a potential new crest and today, it looks like we might know what that badge looks like.
Someone at VT has paged through the trademark filings and found a registered trademark that ticks the boxes — new, clawed lion and the removal of "prepared" being the imperative ones.
(https://cdn0.vox-cdn.com/thumbor/fBxHKph2AsTR32JsKMFRC_puUrI=/800x0/filters:no_upscale()/cdn0.vox-cdn.com/uploads/chorus_asset/file/6296099/45bebc4b42d1c810776a1dd14d67a8c8.0.jpg)
Its alright to be fair. Shame they chose not to reuse the lion from the 1992 badge (as during my formative years I decided it would be a good idea to have it tattooed on my back) but whatever. They have missed a trick not bringing back the round one which would have gone down really well, or even used the round one with an updated lion but its still an improvement over the current one
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I found this link, Sorry if its already been posted
Yesterday, news broke on a potential new crest and today, it looks like we might know what that badge looks like.
Someone at VT has paged through the trademark filings and found a registered trademark that ticks the boxes — new, clawed lion and the removal of "prepared" being the imperative ones.
(https://cdn0.vox-cdn.com/thumbor/fBxHKph2AsTR32JsKMFRC_puUrI=/800x0/filters:no_upscale()/cdn0.vox-cdn.com/uploads/chorus_asset/file/6296099/45bebc4b42d1c810776a1dd14d67a8c8.0.jpg)
Its alright to be fair. Shame they chose not to reuse the lion from the 1992 badge (as during my formative years I decided it would be a good idea to have it tattooed on my back) but whatever. They have missed a trick not bringing back the round one which would have gone down really well, or even used the round one with an updated lion but its still an improvement over the current one
Ok. Remove the stupid white star. It makes us look like a sad old bag lady wearing a tatty old fancy hat desperately trying to tell the world that she was a "somebody" once.Find a place to put in "Prepared" Put a claret and white edging round the shield and we might be getting somewhere.
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It might be nitpicking, and far be it from me to claim to be an expert of lions rampant, but the forelimbs seem out of proportion to me.
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Are we seriously going to spend money replacing the mosaics? The decoration on the much-missed Trinity Road was never updated when there was a change of badge.
Also, regarding the star. Personally until there is some official consistency in their use, I wouldn't bother. By way of two examples, I'll take my closest Premier League and Football League clubs. Man City have on their soon-to-be-replaced badge have three stars. What do they represent? Bury have two. What about those?
Man City's stars don't represent anything. They were included to give the crest a more 'continental' feel like the big European clubs. If they represented trophy success they would either have to be removed or be inside the crest in a similar way ours is.
Bury, fuck knows.
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I found this link, Sorry if its already been posted
Yesterday, news broke on a potential new crest and today, it looks like we might know what that badge looks like.
Someone at VT has paged through the trademark filings and found a registered trademark that ticks the boxes — new, clawed lion and the removal of "prepared" being the imperative ones.
(https://cdn0.vox-cdn.com/thumbor/fBxHKph2AsTR32JsKMFRC_puUrI=/800x0/filters:no_upscale()/cdn0.vox-cdn.com/uploads/chorus_asset/file/6296099/45bebc4b42d1c810776a1dd14d67a8c8.0.jpg)
That can't be it or even similar to it. I refuse to believe it will be that shit.
Worst crest ever ffs.
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Are we seriously going to spend money replacing the mosaics? The decoration on the much-missed Trinity Road was never updated when there was a change of badge.
Also, regarding the star. Personally until there is some official consistency in their use, I wouldn't bother. By way of two examples, I'll take my closest Premier League and Football League clubs. Man City have on their soon-to-be-replaced badge have three stars. What do they represent? Bury have two. What about those?
Man City's stars don't represent anything. They were included to give the crest a more 'continental' feel like the big European clubs. If they represented trophy success they would either have to be removed or be inside the crest in a similar way ours is.
Bury, fuck knows.
Absolutely correct about City's stars. Which is why, for me, currently including them lacks any wider credibility. If U.E.F.A. were to say that only clubs who have won the European Cup/Champions League were allowed a silver star above their crest and no other stars allowed, then I'd be delighted.
Bury's stars are there for their 1900 and 1903 F.A. Cup triumphs.
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I found this link, Sorry if its already been posted
Yesterday, news broke on a potential new crest and today, it looks like we might know what that badge looks like.
Someone at VT has paged through the trademark filings and found a registered trademark that ticks the boxes — new, clawed lion and the removal of "prepared" being the imperative ones.
(https://cdn0.vox-cdn.com/thumbor/fBxHKph2AsTR32JsKMFRC_puUrI=/800x0/filters:no_upscale()/cdn0.vox-cdn.com/uploads/chorus_asset/file/6296099/45bebc4b42d1c810776a1dd14d67a8c8.0.jpg)
That can't be it or even similar to it. I refuse to believe it will be that shit.
Worst crest ever ffs.
That would be £2M well spent
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It's incredible how many people have thought all along that the star was wrong when the biggest demand when we were going to have the last badge was that it Must Have A Star.
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I'm ambivalent about the star. Like TopDeck says, if it were mandated it would mean a lot more, but the fact is we won the Big Pot and nobody can say we didn't. Sometimes I wish English clubs were a bit more self-aware in their marketing. I remember reading that Borussia Dortmund didn't have DVDs of their European Cup win in their club shop because the idea of nostalgia doesn't really appeal to their fans. I'm very proud to be a Villa fan but sometimes I think you should let facts speak for themselves.
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It's incredible how many people have thought all along that the star was wrong when the biggest demand when we were going to have the last badge was that it Must Have A Star.
We were all full of hope and optimism then. We had hopes of maybe adding to it. It just seems so desperate now. A bit like the cringe worthy banners in the ground that gives the commentary of Peter Withes goal.
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The banner that's always confused me is 'Football League Founded By Villa, Won By Villa!' Both facts are true, but it makes it sound like we won it straight away.
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It's incredible how many people have thought all along that the star was wrong when the biggest demand when we were going to have the last badge was that it Must Have A Star.
Maybe people were assuming it'd be done in a similar way to Celtic, Rangers, Marseille, Inter etc and not just put in asymmetrically inside the crest.
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It's incredible how many people have thought all along that the star was wrong when the biggest demand when we were going to have the last badge was that it Must Have A Star.
We were all full of hope and optimism then. We had hopes of maybe adding to it. It just seems so desperate now. A bit like the cringe worthy banners in the ground that gives the commentary of Peter Withes goal.
Yet you think we should stick with Prepared, when all we've been prepared for during a sizeable chunk of my Villa supporting life is failure?
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It's incredible how many people have thought all along that the star was wrong when the biggest demand when we were going to have the last badge was that it Must Have A Star.
Maybe people were assuming it'd be done in a similar way to Celtic, Rangers, Marseille, Inter etc and not just put in asymmetrically inside the crest.
I don't really think many of us were bothered about it being asymmetrical or not.
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this one was always my favourite as I passed it on my way to our school sports fields for almost 7 years
(http://www.astonvilla.vitalfootball.co.uk/forum/profile/uploads/6090p.jpg)
Fabulous - certainly recalls my childhood memories of VP and the club.
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It's incredible how many people have thought all along that the star was wrong when the biggest demand when we were going to have the last badge was that it Must Have A Star.
We were all full of hope and optimism then. We had hopes of maybe adding to it. It just seems so desperate now. A bit like the cringe worthy banners in the ground that gives the commentary of Peter Withes goal.
Yet you think we should stick with Prepared, when all we've been prepared for during a sizeable chunk of my Villa supporting life is failure?
Yes because it's not about us winning a trophy many moons ago it's a historical reference that links the club to its very roots.
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I am hoping the badge change is symbolic of the club turning the tide and becoming good again.
When I see the old shield badges I think of the rich history of our club. The round badge reminds me of my childhood heroes of the seventies and the glory days of the eighties.
The stripy shield of the early 90's reminds me of the entertaining teams of Ron Atkinson and Brian Little, and winning trophies.
The latest badge is now synonymous with Randy Lerner's reign of failure and underachievement, TSM, TSM II, Lambert, Sherwood, Garde, relegation etc' and generally how rubbish we have become.
New board, new badge, hopefully new direction.
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I found this link, Sorry if its already been posted
Yesterday, news broke on a potential new crest and today, it looks like we might know what that badge looks like.
Someone at VT has paged through the trademark filings and found a registered trademark that ticks the boxes — new, clawed lion and the removal of "prepared" being the imperative ones.
(https://cdn0.vox-cdn.com/thumbor/fBxHKph2AsTR32JsKMFRC_puUrI=/800x0/filters:no_upscale()/cdn0.vox-cdn.com/uploads/chorus_asset/file/6296099/45bebc4b42d1c810776a1dd14d67a8c8.0.jpg)
That can't be it or even similar to it. I refuse to believe it will be that shit.
Worst crest ever ffs.
Its a groping lion.
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It's basically the same as the current one. Still doesn't say Aston Villa on it. Still hardly any claret.
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I found this link, Sorry if its already been posted
Yesterday, news broke on a potential new crest and today, it looks like we might know what that badge looks like.
Someone at VT has paged through the trademark filings and found a registered trademark that ticks the boxes — new, clawed lion and the removal of "prepared" being the imperative ones.
(https://cdn0.vox-cdn.com/thumbor/fBxHKph2AsTR32JsKMFRC_puUrI=/800x0/filters:no_upscale()/cdn0.vox-cdn.com/uploads/chorus_asset/file/6296099/45bebc4b42d1c810776a1dd14d67a8c8.0.jpg)
That can't be it or even similar to it. I refuse to believe it will be that shit.
Worst crest ever ffs.
Its a groping lion.
Lol
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this one was always my favourite as I passed it on my way to our school sports fields for almost 7 years
(http://www.astonvilla.vitalfootball.co.uk/forum/profile/uploads/6090p.jpg)
Fabulous - certainly recalls my childhood memories of VP and the club.
This is the only one for me.
It was on the shirt when I first started going to VP in the early 60s and stood proud on the Trinity Road for many years.
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Well done Tom Fox, fucked up everything that mattered beyond belief, but then pissing around the edges with stuff like this. That man should be stoned for his service to Aston Villa.
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Assuming the new crest is the one above, surely it is not too late to do something about it? Everton fans got their crest changed - http://www.theguardian.com/football/2014/jul/04/everton-club-crest-fans-backlash-badge
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There does seem to be another Lion recently trademarked by Villa. I can't do the links very well but maybe a mod could get the link up:
https://tmdb.eu/trademark/014498299/eu
Much obliged.
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According to John Lerwill, "Prepared" was on our first crest back in 1878.
128 years of history thrown away by some asshole making a"commercial" decision. Fan fucking tastic.
Like this one?
(http://d22k6u99ay5z2k.cloudfront.net/monthly_2015_10/8194365381989cd70eb0c1dc604e1781.jpg.9ce5bd28cedb65540f3d2b0b749516f3.jpg)
Or this one?
(http://worldsoccertalk.com/wp-content/uploads/2009/02/aston-villa-home-shirt-retro.jpg)
Don't know what it is but there's just something about the 3rd division badge that I really like.
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I found this link, Sorry if its already been posted
Yesterday, news broke on a potential new crest and today, it looks like we might know what that badge looks like.
Someone at VT has paged through the trademark filings and found a registered trademark that ticks the boxes — new, clawed lion and the removal of "prepared" being the imperative ones.
(https://cdn0.vox-cdn.com/thumbor/fBxHKph2AsTR32JsKMFRC_puUrI=/800x0/filters:no_upscale()/cdn0.vox-cdn.com/uploads/chorus_asset/file/6296099/45bebc4b42d1c810776a1dd14d67a8c8.0.jpg)
That can't be it or even similar to it. I refuse to believe it will be that shit.
Worst crest ever ffs.
Its a groping lion.
Floundering I'd call it.
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(http://s17.postimg.org/goj5i4laj/badge.jpg) (http://postimg.org/image/goj5i4laj/)
Never please everybody but I'd go for either a revamp of the old one (sorry circular one that keeps getting posted) or a new one based on these two images.
I don't see the point in the new one (if its proved to be what they are planning) Its too similar for a whole brand change
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And why change the badge if you're actively pursuing a buyer for the club?
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Well done Tom Fox, fucked up everything that mattered beyond belief, but then pissing around the edges with stuff like this. That man should be stoned for his service to Aston Villa.
Judging by some of the decisions taken over the last 5 years I think they've all been getting stoned on a regular basis.
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(http://tmdb.eu/trademarkimage/trademarkimage/m300/m300/EU014498299.JPG)
Here's the other Lion that has recently been trademarked.
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The Round badge please.
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There does seem to be another Lion recently trademarked by Villa. I can't do the links very well but maybe a mod could get the link up:
https://tmdb.eu/trademark/014498299/eu
Thats a more detailed version of the lion used on the, what looks likely to be, new badge
(http://logoshabm.tmdb.de/014498299.JPG)
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I found this link, Sorry if its already been posted
Yesterday, news broke on a potential new crest and today, it looks like we might know what that badge looks like.
Someone at VT has paged through the trademark filings and found a registered trademark that ticks the boxes — new, clawed lion and the removal of "prepared" being the imperative ones.
(https://cdn0.vox-cdn.com/thumbor/fBxHKph2AsTR32JsKMFRC_puUrI=/800x0/filters:no_upscale()/cdn0.vox-cdn.com/uploads/chorus_asset/file/6296099/45bebc4b42d1c810776a1dd14d67a8c8.0.jpg)
I'd be surprised if that was it because it looks like that was applied for in August last year. Whilst its a slight improvement (claws etc.), its still tragically shit IMO. Charlie Wijeratna joined in February 2015, so it is possible.
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And why change the badge if you're actively pursuing a buyer for the club?
Exactly Jimbo. The new owners, should there be new owners, may well want something quite different.
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And why change the badge if you're actively pursuing a buyer for the club?
We're not though are we? There's no way Lerner will sell now, he wants all his money back and right now that can only be a dream.
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I think that lion looks good. Maybe not the whole badge, but I like the more aggressive looking lion.
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If that is the new crest/badge, then whilst the Rampant Lion looks like it has been enhanced, the overall effect is that it looks cheap and nasty.
How the hell do you manage to do that ?
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An obese stray cat with the word "unprepared" might be more appropriate.
With Gabby the (Tubby) Tabby on the back
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And why change the badge if you're actively pursuing a buyer for the club?
We're not though are we? There's no way Lerner will sell now, he wants all his money back and right now that can only be a dream.
But, but... I keep hearing how much he wants to sell, but people don't buy football clubs any more.
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Something is incoming on the official site
http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475573,00.html
Says 'Club statement: Club crest' but blank at the moment
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Something is incoming on the official site
http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475573,00.html
Says 'Club statement: Club crest' but blank at the moment
Less than 80k, slightly different than the ludicrous £2m slant the evening mail took on
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Maybe they were including the badge's wages.
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The Club can confirm that we will be refreshing our badge this summer as part of a comprehensive visual identity rebrand project.
The whole project has cost less than £80,000 - not the £2m quoted in press reports this week.
The work, which was undertaken to make us more effective in the digital age, affects Club publications, retail products, AVTV graphics, the current and the new official website and the stadium.
However, we will not be spending significant sums on changing the branding in the ground this summer.
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Relatively low budget rebranding. Exciting times.
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Maybe they were including the badge's wages.
Wouldn't it have gone for an image rights deal?
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Good. That's Bevington coming out and dispelling this stupid rumour. And what is the fucking big deal anyway? Is it because it is Aston Villa that somehow the Birmingham Mail and the fucking Mirror need to play it up? Clubs across the planet go through logo changes, badge changes, design changes all the time. Google changed its logo last year, it's not a big deal. I'm glad though we have addressed this.
I'm glad we are making subtle changes as well as major changes at the club. The big changes need to follow with players, manager and ultimately on the pitch but not everything happens in the order everyone wants. We are making all kinds of moves to rid ourselves of the stench of the past few years but it will take time and dedication. The badge probably won't change all that much given the bloke who owned the club at the time of the last change, is still the same bloke. And if it does, and we all like it then great. At the end of the day we need to get this right on the pitch, everything else is dressing. But what a non story.
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£2m is what I hope the club charges the Mail every time they print the toe curling torn badge graphic.
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Something is incoming on the official site
http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475573,00.html
Says 'Club statement: Club crest' but blank at the moment
Less than 80k, slightly different than the ludicrous £2m slant the evening mail took on
If they'd had the balls to fine Flabby 2 weeks wages that would have more than paid for it.
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£2m is what I hope the club charges the Mail every time they print the toe curling torn badge graphic.
I shouldn't hate our local paper because it was such an important vehicle of Villa information in my early life in Birmingham, but I really do hate what they have become. Like I said this is a non story, that they have essentially exaggerated into yet another negative. There's so much material out already there that there's no need, but they never miss an opportunity when it comes to us.
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£2M or £80k. It makes no odds either way and I cannot believe the club has taken the trouble to respond to this.
What next? "Villa's season stinks" headlines in the Birmingham Mail rebuffed by club statements that read "The club's season doesn't stink, it's just left more of a bitter taste"?
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Something is incoming on the official site
http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475573,00.html
Says 'Club statement: Club crest' but blank at the moment
Less than 80k, slightly different than the ludicrous £2m slant the evening mail took on
If they'd had the balls to fine Flabby 2 weeks wages that would have more than paid for it.
Or more likely, if they'd had the grounds to. I'm assuming he didn't breach his contract in any way which is why no further action was taken.
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Stay relevant by winding up your target audience. The Mail is nothing more than a trolling outfit.
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£2M or £80k. It makes no odds either way and I cannot believe the club has taken the trouble to respond to this.
What next? "Villa's season stinks" headlines in the Birmingham Mail rebuffed by club statements that read "The club's season doesn't stink, it's just left more of a bitter taste"?
I think they needed to. Because so many other recent Villa stories that got out of hand we never had any kind of defence. Once papers like our very own start to realize we are going to dispel utter bollocks they'll be less likely to try it, and that will also be commincated to them privately. We won't need to respond to everything then because this won't a story in the future. We have become such an easy target that we need to have a bit of PR steel.
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When the club don't respond to shite spouted in the media they get stick, and now when they do, they get stick.
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£2M or £80k. It makes no odds either way
It does though.
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£2M or £80k. It makes no odds either way
It does though.
You can be sure they've spunked the other £1920000 somewhere. N'Zogbia's wages or some other project, maybe.
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Something is incoming on the official site
http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475573,00.html
Says 'Club statement: Club crest' but blank at the moment
Less than 80k, slightly different than the ludicrous £2m slant the evening mail took on
If they'd had the balls to fine Flabby 2 weeks wages that would have more than paid for it.
Great point
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Any chance the new badge will say Aston Villa instead of AVFC
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When the club don't respond to shite spouted in the media they get stick, and now when they do, they get stick.
Not from me. That quite succinctly reads that the Evening Mail need to shut the fuck up. Not quite on the scale of the put down to Mr Tumnus all those years ago but a step in the right direction.
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I think they needed to. Because so many other recent Villa stories that got out of hand we never had any kind of defence. Once papers like our very own start to realize we are going to dispel utter bollocks they'll be less likely to try it, and that will also be commincated to them privately. We won't need to respond to everything then because this won't a story in the future. We have become such an easy target that we need to have a bit of PR steel.
That's a fair comment, actually. I'd not really thought of it like that.
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Any chance the new badge will say Aston Villa instead of AVFC
It's a funny one that; our great brand name being diminished to AVFC. If I had a quid for every time I've heard "I love the name Aston Villa" I'd have enough money to buy a ticket for the Bournemouth game.
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Any chance the new badge will say Aston Villa instead of AVFC
It's a funny one that; our great brand name being diminished to AVFC. If I had a quid for every time I've heard "I love the name Aston Villa" I'd have enough money to buy a ticket for the Bournemouth game.
I've said this before but I am certain that the lettering on the current badge as chosen by the fans from the options
A) Aston Villa
B) Aston Villa Football Club
C) Aston Villa FC
D) AVFC
and I would be staggered if the initials that we have ended up with were more popular than the various iterations of Aston Villa.
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Stay relevant by winding up your target audience. The Mail is nothing more than a trolling outfit.
welcome to 'journalism' in the digital age... all about hits to the website.
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and were people outraged about the new badge and dropping 'prepared' from it, or the rumour that they'd spunked £2m on the exercise, when they'll probably be cutting staff in the summer?
i was more annoyed by the latter. the club crest seems very insignificant when compared with the wider issues the club faces.
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I suggest we change to a white cross on a white background.
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(http://www.avfc.co.uk/javaImages/42/f7/0,,10265~14481218,00.jpg)
Incoming here - http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475744,00.html
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And why change the badge if you're actively pursuing a buyer for the club?
We're not though are we? There's no way Lerner will sell now, he wants all his money back and right now that can only be a dream.
But, but... I keep hearing how much he wants to sell, but people don't buy football clubs any more.
I think you may have said that before.
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Well it's nicer than the one it replaces.
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(http://www.avfc.co.uk/javaImages/42/f7/0,,10265~14481218,00.jpg)
Incoming here - http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475744,00.html
It's better than the current one and as I was saying, it was never going to be massive change while Randy is still the owner. The Comic Sans is gone. Next step, remove the comedians from the pitch.
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And why change the badge if you're actively pursuing a buyer for the club?
We're not though are we? There's no way Lerner will sell now, he wants all his money back and right now that can only be a dream.
But, but... I keep hearing how much he wants to sell, but people don't buy football clubs any more.
I think you may have said that before.
Spotter's, er, badge.
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(http://www.avfc.co.uk/javaImages/42/f7/0,,10265~14481218,00.jpg)
Incoming here - http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475744,00.html
Jesus, I thought some of the pretentious nonsense written about the Italian craftsmen who designed our Macron nylon shirt was bad enough but this is ridiculous.
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It's not brilliant but I do like the detail on the lion.
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They've managed the impossible, they've made the current badge even worse. On the picture comparing it to the old badge it looks awful. Looks as if the lion has a massive, deformed, yellow head with no ear on it.
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I like it on the fabric but think the image is a bit dull. Ah well, does it matter at the moment?
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The lion is a proper lion now and he's harder than anyone we have in current starting XI
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They've managed the impossible, they've made the current badge even worse. On the picture comparing it to the old badge it looks awful. Looks as if the lion has a massive, deformed, yellow head with no ear on it.
Fucking hell...
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I do hope we start using the embossed version on shirts rather than the current style which always looks a bit like a sticker or iron on transfer.
Old vs new.
(http://www.avfc.co.uk/javaImages/4c/f7/0,,10265~14481228,00.jpg)
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The lion's bigger than it was in 2007, it's bulked up a bit, but it's no longer Prepared for the struggle ahead. It's Gabby Agbonlahor.
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So my opinion, the embossed version looks nice, the transfer version is still a bit meh.
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I think that it is an improvement on the previous one at a relatively low cost. It will signify a new era, a new beginning, on our way back
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The one on the right just looks like the lion grew up. Longer have, sharper nails, worked out a bit. Assume the next version will be a fatter slower version, balding. Gabby-esque even.
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They've managed the impossible, they've made the current badge even worse. On the picture comparing it to the old badge it looks awful. Looks as if the lion has a massive, deformed, yellow head with no ear on it.
Fucking hell...
I'm a fan of the current/ old badge. This is a definite downgrade IMO.
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Surely the embossed is for the shirts!? Looks like it's on a shirt in the image.
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Well I like it....apart from the star that is. Don't actually see the point of a new badge however but much much better than the last two.
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The club I love have this season driven me to depths of despair I've never encountered before in all of my 45 years.
Rotten & downright bloody clueless from top to bottom!
A new reworking of the worst badge we've ever had grace the famous claret & blue shirt a few days before possible relegation.....
Yeah....just what was needed!
Fucking imbeciles!
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The lion's bigger than it was in 2007, it's bulked up a bit, but it's no longer Prepared for the struggle ahead. It's Gabby Agbonlahor.
That made me chuckle.
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The club I love have this season driven me to depths of despair I've never encountered before in all of my 45 years.
Rotten & downright bloody clueless from top to bottom!
A new reworking of the worst badge we've ever had grace the famous claret & blue shirt a few days before possible relegation.....
Yeah....just what was was needed!
Fucking imbeciles!
I know, further evidence of how low we have sunk
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It looks like a badge you'd find on a fake version of this years shirt sold abroad for a tenner.
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What a waste of money. The current one is better.
£80 odd grand for that! How many club staff wages does that equate to!
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Sack the badge!
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New badge? We should have used a chocolate digestive and killed two birds with one stone.
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In fairness to the club, I'm sure the timing of this is a direct result of the evening mail running the story and causing mass speculation.
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It looks like a badge you'd find on a fake version of this years shirt sold abroad for a tenner.
This.
April Fools was last Friday
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They could have a badge with a cat on for all I care as long as we start performing on the pitch
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I do hope we start using the embossed version on shirts rather than the current style which always looks a bit like a sticker or iron on transfer.
Old vs new.
(http://www.avfc.co.uk/javaImages/4c/f7/0,,10265~14481228,00.jpg)
It is better and fills up the space more. But, *meh*
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(http://www.avfc.co.uk/javaImages/42/f7/0,,10265~14481218,00.jpg)
Incoming here - http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475744,00.html
Jesus, I thought some of the pretentious nonsense written about the Italian craftsmen who designed our Macron nylon shirt was bad enough but this is ridiculous.
Christ, that's woeful. They've just made a shit badge a bit less/more shit, but honestly, as if it needed that level of write up. Talk about fiddling while Rome burns.
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I think the actual embroided badge looks really good. I would have preferred 'Prepared' to be in there, but the general look of the lion is far superior.
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(http://www.avfc.co.uk/javaImages/42/f7/0,,10265~14481218,00.jpg)
Incoming here - http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475744,00.html (http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475744,00.html)
Jesus, I thought some of the pretentious nonsense written about the Italian craftsmen who designed our Macron nylon shirt was bad enough but this is ridiculous.
And here's the rubbish they came out with last time:
http://www.avfc.co.uk/page/HistoryKits (http://www.avfc.co.uk/page/HistoryKits)
The Aston Villa Kit
Aston Villa's kit changed a number of times early in the club's history, sometimes quite radically, until 1888 when the Football League was founded. It was at this time that claret and blue was established the official club colours.
Since 1893, the body of the kit has been claret with blue sleeves and predominantly white shorts.
During the 1970s, shirt and sports manufacturers began to influence designs, shirt logos appearing on the shirt. This is when shirt designs began to change in line with the new manufacturers and subsequent shirt sponsorships.
The Rampant Lion of Scotland (first image above) has been the hallmark of the Villa crest, thanks to the influence of William McGregor & George Ramsay.
2007 - current.
After being omitted from the previous badge and at the request of a large number of fans, the letters FC were re-introduced. We recognise that modern clubs offer a wide range of products and services which on occasions fit outside the club. Our desire was to build a solid foundation which required going back to basics - we are, first and foremost, a Football Club.
Crest shape
There was much discussion regarding the shape of a new crest. The results from fan consultation were very much split between a return to the circular shape and the traditional shield.
The new shield, which bears a passing resemblance to the crest that adorned the roof of the old Trinity Rd Stand, gives a balanced view of Aston Villa. It marks both past and present, while aiming to offer a modern twist. The heraldic shape of the shield, which mirrors a family coat of arms, is no accident. This shape signifies the desire to reconnect with all stakeholders.
Unified lion
The famous lion also has a different look. Gone is the fragmented image seen on previous Villa badges. The lion is now proud, looking to the future and unified – signalling our desire for togetherness.
Crest colours
The striped background which is present within the old badge was replaced by a solid blue background. Heraldically, this colour represents honesty and loyalty, which both form an integral part of the new brand framework.
Bright star
The vital addition of a white star may be a small change but its significance is huge – that star glows brightly in recognition of the finest hour in the club’s 133-year history.
No matter how young, the most essential part of any Villa supporter’s education is to be aware the club won the European Cup by beating Bayern Munich in Rotterdam on 26th May, 1982.
Now we have a permanent reminder of the occasion and a symbol of our future goal, playing Champions League football again.
Always prepared
Aston Villa have always been Prepared – and the club’s motto is more appropriate than ever as the 21st century unfolds.
At the dawn of a brave new era for the club, we are prepared and willing to meet every challenge, both on and off the pitch.
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It's like the world's worst spot the difference competition.
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Maybe its changed a bit just to match Randys tattoo better
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I think the lion looks better but I would have liked us to go back to the round badge my favourite.
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The statement says "Lions have been used for centuries as the centre-pieces of coats of arms - widely perceived as the king of beasts, they stand for values such as bravery, valor and strength"
So basically everything we haven't been this season.
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I'd have preferred us to have gone back to the round one but it's fine.
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£80,000 worth of changes there... pocket change in the cost of running a football club, but still.
I'd be surprised if that covers the cost of the various versions they will need to change around the ground and Bodymoor.
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Talk about a missed opportunity. We have a chance to get rid of a badge that very few fans like and replace it with something decent and we manage, somehow, to make it even worse.
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Talk about a missed opportunity. We have a chance to get rid of a badge that very few fans like and replace it with something decent and we manage, somehow, to make it even worse.
No surprise. We are run by baffoons, completely out of touch with the fan base
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We've got a new badge
We've got a new baaaaaadge
We don't care that we're down
Coz we've got a new badge
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Talk about a missed opportunity. We have a chance to get rid of a badge that very few fans like and replace it with something decent and we manage, somehow, to make it even worse.
No surprise. We are run by baffoons, completely out of touch with the fan base
Or is it a case of it's worse in your opinions, and there are others think it's better? So as many think it's better i'm not sure how they are out of touch with the entire fan base.
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Don't mind it but it's a bit "meh" isn't it.
Once again a chance missed to engage with the fans on an obviously important part of our club.
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The round badge with the revamped lion in would have been cool...but hey, it's a badge, the very least of our worries.
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Don't mind it but it's a bit "meh" isn't it.
Once again a chance missed to engage with the fans on an obviously important part of our club.
How has it missed an opportunity? There's an entire generation of fans who have absolutely no connection with the round badge for example. There's another generation that only know the shield one that was created in Doug's time. It's practically impossible for the badge to connect with everyone and make everyone happy. And frankly speaking Randy as owner of the club will have had a say and would have had to agree to this. It's not going to change or change significantly until he sells. And then the next bloke might have his own ideas that people may not agree with.
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What new badge?
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The club could have produced 5 or 6 designs and let the fans vote for their favourite.
I think Everton even changed their new badge after complaints by fans.
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Paddy Power having a pop. Such jolly japes. Titter, titter, joy and mirth.
(https://pbs.twimg.com/media/CfYEEnoW4AECrBd.jpg)
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I didn't get people losing their shit last time and it tickles me to read the comments this time around. I look forward to the fashion parade where people fall out of their prams over a bit of naff sports wear that they shouldn't be seen dead wearing.
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I think Everton even changed their new badge after complaints by fans.
Ironically, Everton fans' biggest moan was the removal of the motto.
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It's a slight improvement but such a small chance it wasn't really worth bothering.
And it still doesn't say "Aston Villa" on it.
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It's all part of a 'comprehensive visual identity rebrand project' apparantly.
I'd love to see the Gantt chart for this one:
1st April - Assess old badge
2nd April - Remove the word 'Prepared'
3rd April - Issue invoice to AVFC for £80,000
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Other than making the lion look as if he's just seen Pat Butcher naked, I can't see what they've changed.
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Sack the badge!
I read that as 'Sack the badger!'
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By simply removing Prepared and keeping the badge largely the same, it just looks like the club is disassociating itself from its motto, and opens it up to further ridicule. They really are fucking stupid, aren't they? Oh well, in the scheme of things, it's a speck of a fuck up compared to the festering shitpiles that have become their trademark.
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I've seen Pat Butcher naked. Pam St Clement was in one of those Play for Today type things and stripped off.
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I've seen Pat Butcher naked. Pam St Clement was in one of those Play for Today type things and stripped off.
*runs off to google*
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The badge that looked like a toddler had designed it, it now looks like an infant has designed it.
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I've seen Pat Butcher naked. Pam St Clement was in one of those Play for Today type things and stripped off.
You can't un-see those kind of things can you?
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I've seen Pat Butcher naked. Pam St Clement was in one of those Play for Today type things and stripped off.
You can't un-see those kind of things can you?
Nope. I remember watching it and thinking "that's Pat Butcher" and then it got to where she was going to take her clothes off and thinking "they won't be showing anything". They did.
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Definitely not one for the bank.
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We've got a new badge
We've got a new baaaaaadge
We don't care that we're down
Coz we've got a new badge
You hum it I'll play it.
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It's all part of a 'comprehensive visual identity rebrand project' apparantly.
I'd love to see the Gantt chart for this one:
1st April - Assess old badge
2nd April - Remove the word 'Prepared'
3rd April - Issue invoice to AVFC for £80,000
quality
got to love a gantt chart. bet there werent many milestones on it
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Changing the badge? Brilliant. That'll sort all our troubles out. At least Mr Hollis has his priorities right. So much for the brave new board we have. Business as usual by the looks of it.
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More effective in the digital age. I'm sure we'd all be much happier being effective in front of goal, across the middle, at the back and in goal. The usual fucking shit from the owner.
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Changing the badge? Brilliant. That'll sort all our troubles out. At least Mr Hollis has his priorities right. So much for the brave new board we have. Business as usual by the looks of it.
Ah, the ray of sunshine is back.
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Changing the badge? Brilliant. That'll sort all our troubles out. At least Mr Hollis has his priorities right. So much for the brave new board we have. Business as usual by the looks of it.
Far as I'm aware it was a Fox initiative rather than Hollis. Still, we wouldn't want facts to get in the way of a good moan.
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More effective in the digital age. I'm sure we'd all be much happier being effective in front of goal, across the middle, at the back and in goal. The usual fucking shit from the owner.
Summed up beautifully by Brian Little's conversation with Tom Fox: ‘We are working hard on the commercial side’ and I’m going, ‘No, no Tom, that’s not it. It’s about the football’.
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It's the sort of thing we should have kept behind the curtain until our promotion and inevitable march on Europe starts this time next year. But no, the idiot man child recluse thinks now is a good time.
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I think because it's so similar to the previous one the lack of the word 'prepared' or anything at the bottom makes it seem a bit empty, soulless. The embroidered version seems to look nicer than the graphic one. But like last time, I was hoping for something grander rather than this bland simplicity. Oh well.
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Removing 8 letters at a cost of £80,000 that's £10k a letter.
Far better, cheaper and more realistic would have been the addition of just 2 letters U and N.
UNPREPARED
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It's the sort of thing we should have kept behind the curtain until our promotion and inevitable march on Europe starts this time next year. But no, the idiot man child recluse thinks now is a good time.
I think the timing had more to do with Gregg "shit stirrer" Evans getting wind of it, making up a daft fee to create a non story and splashing it all over his no-newspaper's website.
Cue the club having to put out a terse statement correcting the financial (non) implications and pretty much being forced into bring it out now. Not even the most detached, insular idiot could think that now was a good time to do this, unless pretty much forced into it by external circumstances.
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Changing the badge? Brilliant. That'll sort all our troubles out. At least Mr Hollis has his priorities right. So much for the brave new board we have. Business as usual by the looks of it.
Ah, the ray of sunshine is back.
God forbid a villa fan might have reason to moan right about now!
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It's the sort of thing we should have kept behind the curtain until our promotion and inevitable march on Europe starts this time next year. But no, the idiot man child recluse thinks now is a good time.
I think the timing had more to do with Gregg "shit stirrer" Evans getting wind of it, making up a daft fee to create a non story and splashing it all over his no-newspaper's website.
Cue the club having to put out a terse statement correcting the financial (non) implications and pretty much being forced into bring it out now. Not even the most detached, insular idiot could think that now was a good time to do this, unless pretty much forced into it by external circumstances.
Or they could have just denied it. I'm sure it's 6 of one half a dozen of the other.
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Why would they deny something that is true? Can you imagine the shit they'd get on here if they lied about something.
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It's the sort of thing we should have kept behind the curtain until our promotion and inevitable march on Europe starts this time next year. But no, the idiot man child recluse thinks now is a good time.
I think the timing had more to do with Gregg "shit stirrer" Evans getting wind of it, making up a daft fee to create a non story and splashing it all over his no-newspaper's website.
Cue the club having to put out a terse statement correcting the financial (non) implications and pretty much being forced into bring it out now. Not even the most detached, insular idiot could think that now was a good time to do this, unless pretty much forced into it by external circumstances.
Like it
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Changing the badge? Brilliant. That'll sort all our troubles out. At least Mr Hollis has his priorities right. So much for the brave new board we have. Business as usual by the looks of it.
Ah, the ray of sunshine is back.
God forbid a villa fan might have reason to moan right about now!
There's some things not worth moaning about though, like this story which has been completely out of proportion.
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A much deeper look at the project in here - it all hangs together better too...
http://www.someoneinlondon.com/project/the_claws_are_out/
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A much deeper look at the project in here - it all hangs together better too...
http://www.someoneinlondon.com/project/the_claws_are_out/
"We do branding, not blanding."
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Don't bite the brand that bleeds you.
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I like it all, it's an improvement anyway.
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A much deeper look at the project in here - it all hangs together better too...
http://www.someoneinlondon.com/project/the_claws_are_out/
"We do branding, not blanding."
Bloody hipsters, I bet they're all eating mung bean salad off a slate.
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AVFC
NF-NP-NE-NH
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Removing 8 letters at a cost of £80,000 that's £10k a letter.
Far better, cheaper and more realistic would have been the addition of just 2 letters U and N.
UNPREPARED
Whilst I too would have preferred a more fundamental re-design, I sense you are deliberately over-simplifying for comedic effect.
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I think it's a bit better. You can see that the brief given to the branding company was to tweak and improve what we had rather than re-design. The lion is definitely better, and could transfer to a different design in future. It's also better being larger within the shield. The fundamental problems remain that it says 'AVFC' rather than 'ASTON VILLA', and that it's a poxy shield shape.
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Anybody with even a scintilla of a clue about PR in our current situation would say keep your heads below the parapet, they are hurting out there and they want to kill something or someone. Don't be tweeting, don't be rebranding, don't be posting photo's of your new car, don't be that slackjawed flabby onegoalayear, don't be ringing the poor ****** up to renew their season tickets.
Leave the poor bastards with their misery.
AND DON'T BE A FUCKING DICKWAD YOU DISMAL SLAGS
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1. I prefer the lion.
2. Would have preferred 'Aston Villa' over 'AVFC'.
3. Not bothered about 'Prepared' being removed as it has been removed in the past (particularly the longed for circular badge).
Ultimately though... I'm really not bothered, and never will be over a change of badge. It's not like they've put in a hippo hoola-hooping.
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Easy to be critical, but -AVFC apart- it's not too bad.
Was closer to what I was hoping for in 2007.
The lion has a bit of definition now, and gold rather than light yellow on a light blue background looks vaguely professional.
Now we just need a new owner.
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Ultimately though... I'm really not bothered, and never will be over a change of badge. It's not like they've put in a hippo hoola-hooping.
(http://the-limpets.de/other_stuff/Villa_Hippo.jpg)
I'm so, so sorry.
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I like that one.
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I'd like to see how the national Press reacts to this news that sets up the first necessary step in our recovery?
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Ultimately though... I'm really not bothered, and never will be over a change of badge. It's not like they've put in a hippo hoola-hooping.
(http://the-limpets.de/other_stuff/Villa_Hippo.jpg)
I'm so, so sorry.
dood, I love that.
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Ultimately though... I'm really not bothered, and never will be over a change of badge. It's not like they've put in a hippo hoola-hooping.
(http://the-limpets.de/other_stuff/Villa_Hippo.jpg)
I'm so, so sorry.
Ooooooh.
Can we have ...?
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They should've done say 6 designs and put it to a vote from the fans. That would've satisfied the majority. Instead they've gone ahead without any input from the customers, sorry, fans! Seems a lot of money to remove the word 'Prepared' which I liked on the badge. The club has a talent at the moment for inviting criticism. They should've scrapped Fox's idea. Virtually everything he did was wrong.
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i give up trying to work out how to embed video links, anyone able to direct me to instructions?
meantime....
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How to thread in OT.
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cheers Lee
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Very ironic that after a season in which the players have shown little or no "Claws" that the design of the Lion is changed to show more aggression. I believe that the Villa have been pulled up via the old "Trades Description Act" since the use of the word "Prepared" on the current club badge has given the totally misleading impression that competence and forethought and indeed "planning" have take place prior to the start of the 2015 16 season.
The reality is of course that a series of random off the cuff, back of a fag packet decisions were taken that involved licking the tip of a finger and holding it up in the air.
The new badge is not bad but the players are complete and utter shite and should not be allowed to wear any garment that had our badge on it.
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Ultimately though... I'm really not bothered, and never will be over a change of badge. It's not like they've put in a hippo hoola-hooping.
(http://the-limpets.de/other_stuff/Villa_Hippo.jpg)
I'm so, so sorry.
Cracking idea, design a badge that incorporates our club captain.
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(http://the-limpets.de/other_stuff/Villa_Hippo.jpg)
I can kind of see why they went with the other one...
Two million quid for this does seem a bit steep.
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Can the ''players'' be made to wear a kit with the hippo badge on it for the rest of the season?
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Ultimately though... I'm really not bothered, and never will be over a change of badge. It's not like they've put in a hippo hoola-hooping.
(http://the-limpets.de/other_stuff/Villa_Hippo.jpg)
I'm so, so sorry.
Bravo!
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That is brilliant! Come on your Hippos! If no one minds that's my new phone wallpaper for a bit! :)
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Ultimately though... I'm really not bothered, and never will be over a change of badge. It's not like they've put in a hippo hoola-hooping.
(http://the-limpets.de/other_stuff/Villa_Hippo.jpg)
I'm so, so sorry.
Hahaha, impressive! Pretty swift as well GJ.
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That is awesome, bravo James! Wunderbar!
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You're all too kind! Now, where's my two million quid?
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That is awesome, bravo James! Wunderbar!
I agree. And now Wunderbar has put Rammstein's Amerika in my head.
We're all living in America,
America ist wunderbar.
We're all living in America,
Amerika, Amerika.
We're all living in America,
Coca-Cola, Wonderbar,
We're all living in America,
Amerika, Amerika.
This is not a love song,
this is not a love song.
I don't sing my mother's tongue,
No, this is not a love song.
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The way things are in the current era I don't see myself buying anymore up to date shirts, and will just wear the older kits so that is one thing at least. But this is capitalism gone mad! ;)
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That is brilliant! Come on your Hippos! If no one minds that's my new phone wallpaper for a bit! :)
There's no need for this level of smut so early in the morning.
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That is brilliant! Come on your Hippos! If no one minds that's my new phone wallpaper for a bit! :)
There's no need for this level of smut so early in the morning.
Ha! I did a Senderos! https://www.youtube.com/watch?v=zBdLMjm-MmU (https://www.youtube.com/watch?v=zBdLMjm-MmU)
"You have to be ready", Mattjpa!
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For a split second I thought we might be getting the round badge back again but it turns out we just took away the "Prepared" motto. How apt.
What a fuss about nothing.
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A lot of fuss about nothing, that cost £80k.
Would that be the cost of the change to the badge by the design agency or the whole cost of changing signs etc?
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A lot of fuss about nothing, that cost £80k.
Would that be the cost of the change to the badge by the design agency or the whole cost of changing signs etc?
I think the reason we didn't go the whole hog and change the badge completely (to maybe the much loved round badge) is that it probably would have cost the reported £2m to change everything including signage etc.
Just seems like a waste of £80k to me.
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It seems an awful lot of money, to the ordinary man, to charge £80k for what appears to be such little change.
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(http://www.avfc.co.uk/javaImages/42/f7/0,,10265~14481218,00.jpg)
Incoming here - http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475744,00.html (http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475744,00.html)
Jesus, I thought some of the pretentious nonsense written about the Italian craftsmen who designed our Macron nylon shirt was bad enough but this is ridiculous.
And here's the rubbish they came out with last time:
http://www.avfc.co.uk/page/HistoryKits (http://www.avfc.co.uk/page/HistoryKits)
Always prepared
Aston Villa have always been Prepared – and the club’s motto is more appropriate than ever as the 21st century unfolds.
At the dawn of a brave new era for the club, we are prepared and willing to meet every challenge, both on and off the pitch.
Love this bit
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It seems an awful lot of money, to the ordinary man, to charge £80k for what appears to be such little change.
Totally agree. Considering we were talking about redundancies etc not so long back, to spend this sort of money on such a pointless change seems pretty bewildering.
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Anybody with even a scintilla of a clue about PR in our current situation would say keep your heads below the parapet, they are hurting out there and they want to kill something or someone. Don't be tweeting, don't be rebranding, don't be posting photo's of your new car, don't be that slackjawed flabby onegoalayear, don't be ringing the poor c***s up to renew their season tickets.
Leave the poor bastards with their misery.
AND DON'T BE A FUCKING DICKWAD YOU DISMAL SLAGS
Quality
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Really?
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"At the dawn of a brave new era for the club, we are prepared and willing to meet every challenge, both on and off the pitch."
I'd love to know who is responsible for that line.
It's some spin on relegation. We're going down you fools so less concentration on "off the field" and more on "on the field". You will find that getting the latter right the former will take care of itself.
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That quote is from the last badge change.
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AVST patron Jonny Gould not overly impressed (http://www.bbc.co.uk/programmes/p03q9d1z)
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Nail on the head
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Mountain out of a mole hill comes to mind.
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Mountain out of a mole hill comes to mind.
Yes your right. 80 grand on a badge is the least of our worries right now. Though I did chuck in my two pennerth earlier; )
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After completing my own comprehensive visual identity rebrand project, I have come up with this:
Time spent = a few seconds
Total costs = fuck all
(https://s-media-cache-ak0.pinimg.com/736x/81/94/36/8194365381989cd70eb0c1dc604e1781.jpg)
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Look at the size of that tongue.
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Final, irrefutable, cast-iron, undeniable, inarguable proof that they've finally fucking lost it.
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Lost it, did they ever have it?
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It's better than it was.
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Final, irrefutable, cast-iron, undeniable, inarguable proof that they've finally fucking lost it.
Who - the people say it's a better badge than the previous one, those who don't care either way, or those who wonder what all the angst is about?
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Worrying about the way the badge has been redesigned at the moment strikes me as being akin to a resident of Berlin in April 1945 getting worked up about there not being anything good on the telly.
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Final, irrefutable, cast-iron, undeniable, inarguable proof that they've finally fucking lost it.
Who - the people say it's a better badge than the previous one, those who don't care either way, or those who wonder what all the angst is about?
Whoever it was who sanctioned the most basic and unimaginative re-design imaginable - and spent a lot of money' in the process - when the club are laying staff off all over the shop - that's who.
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Final, irrefutable, cast-iron, undeniable, inarguable proof that they've finally fucking lost it.
Who - the people say it's a better badge than the previous one, those who don't care either way, or those who wonder what all the angst is about?
Whoever it was who sanctioned the most basic and unimaginative re-design imaginable - and spent a lot of money' in the process - when the club are laying staff off all over the shop - that's who.
No proof at all, then.
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AVST patron Jonny Gould not overly impressed (http://www.bbc.co.uk/programmes/p03q9d1z)
Thing is, i agree, the round badge is the best one, by a mile, but that's probably because it's what we wore when I was growing up and as I became an adult, so it means a lot to me.
To others, younger types, it'll mean nothing.
A bit like Theme From An Unmade Silent Movie - fills me with nostalgia, will mean fuck all for your 20 somethings.
I do think, though, that the new badge is a very slight improvement on the previous one. The problem is, the old one was truly execrable - some real font offences going on and far too crowded.
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Worrying about the way the badge has been redesigned at the moment strikes me as being akin to a resident of Berlin in April 1945 getting worked up about there not being anything good on the telly.
To be fair the telly was shit that spring
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Agree with all of that.
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The eighty grand that has been spent on this is less than two weeks of Charlie's wages. It won't be the difference between people being laid off or not.
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After the absolute shambles this season has been, I can't get my head round why people are getting angry over a slightly revamped badge.
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Final, irrefutable, cast-iron, undeniable, inarguable proof that they've finally fucking lost it.
Who - the people say it's a better badge than the previous one, those who don't care either way, or those who wonder what all the angst is about?
Whoever it was who sanctioned the most basic and unimaginative re-design imaginable - and spent a lot of money' in the process - when the club are laying staff off all over the shop - that's who.
Spot on
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The eighty grand that has been spent on this is less than two weeks of Charlie's wages. It won't be the difference between people being laid off or not.
Why don't you go to the ground and explain that to the people losing their jobs due to the utter incompetence that has prevailed in recent seasons down at Villa Park.
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After completing my own comprehensive visual identity rebrand project, I have come up with this:
Time spent = a few seconds
Total costs = fuck all
(https://s-media-cache-ak0.pinimg.com/736x/81/94/36/8194365381989cd70eb0c1dc604e1781.jpg)
Best badge ever.
It says who we are.
It's claret and blue.
It's got a lion.
It's not yellow.
Though it doesn't say to me when I look at it that "The lion in the badge will be an important part of the complete overhaul of the Club's visual identity in order to make us more effective in the digital age'.
Because it's just a badge.
Yes it's been a shambles this season but this just highlights another lack of understanding from the club at what is important at this present time. Relegation is about to happen but hey we'll give them a new badge.
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They're losing their jobs because we are being relegated, not because we are spending a relatively small amount on the badge.
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Tom Fox
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Worrying about the way the badge has been redesigned at the moment strikes me as being akin to a resident of Berlin in April 1945 getting worked up about there not being anything good on the telly.
To be fair the telly was shit that spring
Coronation Straße and bloody repeats of Vaters Army.
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Final, irrefutable, cast-iron, undeniable, inarguable proof that they've finally fucking lost it.
Who - the people say it's a better badge than the previous one, those who don't care either way, or those who wonder what all the angst is about?
Whoever it was who sanctioned the most basic and unimaginative re-design imaginable - and spent a lot of money' in the process - when the club are laying staff off all over the shop - that's who.
No proof at all, then.
So the club is in apparent disarray on and off the pitch and someone within decides this is a good time to tinker with the badge - hardly a priority at the moment I would have thought
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They're losing their jobs because we are being relegated, not because we are spending a relatively small amount on the badge.
They are losing their jobs due to the utter incompetence that has prevailed at Villa Park for the last few seasons. Like I said.
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Worrying about the way the badge has been redesigned at the moment strikes me as being akin to a resident of Berlin in April 1945 getting worked up about there not being anything good on the telly.
To be fair the telly was shit that spring
Coronation Straße and bloody repeats of Vaters Army.
Doktor Wer?
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Final, irrefutable, cast-iron, undeniable, inarguable proof that they've finally fucking lost it.
Who - the people say it's a better badge than the previous one, those who don't care either way, or those who wonder what all the angst is about?
Whoever it was who sanctioned the most basic and unimaginative re-design imaginable - and spent a lot of money' in the process - when the club are laying staff off all over the shop - that's who.
No proof at all, then.
So the club is in apparent disarray on and off the pitch and someone within decides this is a good time to tinker with the badge - hardly a priority at the moment I would have thought
But it's not going to matter either way is it?
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Can I just ask though, and I know it was before the Internet and when everybody moaned at absolutely everything, but did anyone actually give two fucks when they went from this:
(http://i.dailymail.co.uk/i/pix/2013/07/22/article-2373176-1AEF2CC5000005DC-429_196x197.jpg)
to this:
(https://upload.wikimedia.org/wikipedia/en/thumb/4/49/Aston_Villa_FC_logo_(2000-2007).svg/699px-Aston_Villa_FC_logo_(2000-2007).svg.png)
as I don't recall any such fuss or that people even noticed a the time. Granted it wasn't produced with all that bullshit from the official press release but still.
We've had our worst season in history and are going down with some of the worst players ever to don the shirt and people are moaning about spending 9 days worth of Charles N'Zogbia's wages on a re-brand.
Some perspective needs to be given here I think.
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(http://c8.alamy.com/comp/D413FN/john-inglis-aston-villa-fc-footballer-1967-D413FN.jpg)
You think things are bad now ?
Circa 67/68, our players ability with a needle and thread were no better than their ability with a football.
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This one is my all-time favourite:
(https://scontent-lhr3-1.xx.fbcdn.net/hphotos-xpa1/v/t1.0-9/12931008_10154108433042658_5647531246456960413_n.jpg?oh=588c74dec8c074be7c49ce17b8fda197&oe=577FB45E)
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Final, irrefutable, cast-iron, undeniable, inarguable proof that they've finally fucking lost it.
Who - the people say it's a better badge than the previous one, those who don't care either way, or those who wonder what all the angst is about?
Whoever it was who sanctioned the most basic and unimaginative re-design imaginable - and spent a lot of money' in the process - when the club are laying staff off all over the shop - that's who.
No proof at all, then.
So the club is in apparent disarray on and off the pitch and someone within decides this is a good time to tinker with the badge - hardly a priority at the moment I would have thought
Quite a number of people work for, and with, Aston Villa. They're capable of many things at the same time.
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(http://www.avfc.co.uk/javaImages/42/f7/0,,10265~14481218,00.jpg)
Incoming here - http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475744,00.html
Given they were unlikely to abandon that design altogether, I'd say that's a decent fettling. Really needs the claret to look good.
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Final, irrefutable, cast-iron, undeniable, inarguable proof that they've finally fucking lost it.
Who - the people say it's a better badge than the previous one, those who don't care either way, or those who wonder what all the angst is about?
Whoever it was who sanctioned the most basic and unimaginative re-design imaginable - and spent a lot of money' in the process - when the club are laying staff off all over the shop - that's who.
No proof at all, then.
So the club is in apparent disarray on and off the pitch and someone within decides this is a good time to tinker with the badge - hardly a priority at the moment I would have thought
Quite a number of people work for, and with, Aston Villa. They're capable of many things at the same time.
Oh thanks for that.
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Not sure if this has been mentioned...
Have the badges at the top of the page changed or did this site have a vision of what the future was going to bring?
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Final, irrefutable, cast-iron, undeniable, inarguable proof that they've finally fucking lost it.
Who - the people say it's a better badge than the previous one, those who don't care either way, or those who wonder what all the angst is about?
Whoever it was who sanctioned the most basic and unimaginative re-design imaginable - and spent a lot of money' in the process - when the club are laying staff off all over the shop - that's who.
No proof at all, then.
So the club is in apparent disarray on and off the pitch and someone within decides this is a good time to tinker with the badge - hardly a priority at the moment I would have thought
Quite a number of people work for, and with, Aston Villa. They're capable of many things at the same time.
I didn't realize we were??????
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Final, irrefutable, cast-iron, undeniable, inarguable proof that they've finally fucking lost it.
Who - the people say it's a better badge than the previous one, those who don't care either way, or those who wonder what all the angst is about?
Whoever it was who sanctioned the most basic and unimaginative re-design imaginable - and spent a lot of money' in the process - when the club are laying staff off all over the shop - that's who.
No proof at all, then.
So the club is in apparent disarray on and off the pitch and someone within decides this is a good time to tinker with the badge - hardly a priority at the moment I would have thought
And going by the dates of the trademark registrations mentioned at the start of thread, something that was already underway at the start of last summer. The timing must be to do with Gregg Evans' shit stirring exercise the other day.
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Let's remember, it's a slight amendment, not a re-design. Rather like the one about 10 years ago when we fixed the lion so that it didn't look like a sea horse, and before then when the stripes weren't symmetrical. No one kicked up then, largely because they either didn't notice or it wasn't a big deal. Like it isn't now.
I understand those raising the issue about 80k, but let's look at the circa £20m or thereabouts that N'Zog has cost us in fee and wages. That's more of a cause for my concern, not this.
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After the absolute shambles this season has been, I can't get my head round why people are getting angry over a slightly revamped badge.
Precisely Clamps. It's a nothing story. The badge(s) before and the badge now won't be to everyone's liking but its hardly worth losing ones nut over. I have no idea how people get so fired up over stuff like this. Each to their own. I want Villa to be ace on the pitch and we have a long, long way to go, Everything else is hardly worth getting fired up over.
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Worrying about the way the badge has been redesigned at the moment strikes me as being akin to a resident of Berlin in April 1945 getting worked up about there not being anything good on the telly.
To be fair the telly was shit that spring
Coronation Straße and bloody repeats of Vaters Army.
Doktor Wer?
On topic I like the badge not much claret in there mind so should mean a good load in our next home top so I'd also get 'prepared' stitched in blue on the sleeve cuff.
I always liked habe ich gehst news fur zum
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Let's remember, it's a slight amendment, not a re-design. Rather like the one about 10 years ago when we fixed the lion so that it didn't look like a sea horse, and before then when the stripes weren't symmetrical. No one kicked up then, largely because they either didn't notice or it wasn't a big deal. Like it isn't now.
I understand those raising the issue about 80k, but let's look at the circa £20m or thereabouts that N'Zog has cost us in fee and wages. That's more of a cause for my concern, not this.
Totally agree, by my reckoning when N'Zog leaves on Jun 30th, by July 9th we will have saved the cost of the badge change.
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To swim against the tide here I'm glad they haven't made it a round badge, I'd prefer something closer to the late 60s with just the lion and aston villa all in a single colour. The advantage is that things like prepared can still be used but the lion becomes the core of the brand and the colour, etc is less important. That allows you to keep a clear brand across various mediums which was the underlying goal here.
As for timing it kinda had to be done soon because it's going to be on the new shirts and was in planning for a while so it had to just be done.
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Let's remember, it's a slight amendment, not a re-design. Rather like the one about 10 years ago when we fixed the lion so that it didn't look like a sea horse, and before then when the stripes weren't symmetrical. No one kicked up then, largely because they either didn't notice or it wasn't a big deal. Like it isn't now.
I understand those raising the issue about 80k, but let's look at the circa £20m or thereabouts that N'Zog has cost us in fee and wages. That's more of a cause for my concern, not this.
Precisely. Whilst I would have preferred a completely different, better badge, now is not the right time. These slight adjustments are welcome improvements, and £80k is nothing in the grand scheme of things. It seems a bit mean spirited to belittle the involvement of a number of highly-skilled artists, designers and other consultants, in the context of a club for whom CNZ has been masquerading as a footballer for five years.
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Let's face it we're stuck with this awful badge till at least when Lerner sells up.
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I'd have thought they could've saved a small fortune by turning the lion into a terrified Kitten & sticking 'UN' in front of the PREPARED.
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Let's remember, it's a slight amendment, not a re-design. Rather like the one about 10 years ago when we fixed the lion so that it didn't look like a sea horse, and before then when the stripes weren't symmetrical. No one kicked up then, largely because they either didn't notice or it wasn't a big deal. Like it isn't now.
I understand those raising the issue about 80k, but let's look at the circa £20m or thereabouts that N'Zog has cost us in fee and wages. That's more of a cause for my concern, not this.
Precisely. Whilst I would have preferred a completely different, better badge, now is not the right time. These slight adjustments are welcome improvements, and £80k is nothing in the grand scheme of things. It seems a bit mean spirited to belittle the involvement of a number of highly-skilled artists, designers and other consultants, in the context of a club for whom CNZ has been masquerading as a footballer for five years.
£80k would be the cost to wipe £20 off the price of 4,000 away tickets between now and the end of the season as a gesture of good will. Can't see the club doing anything like that though.
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AVST patron Jonny Gould not overly impressed (http://www.bbc.co.uk/programmes/p03q9d1z)
Thing is, i agree, the round badge is the best one, by a mile, but that's probably because it's what we wore when I was growing up and as I became an adult, so it means a lot to me.
To others, younger types, it'll mean nothing.
A bit like Theme From An Unmade Silent Movie - fills me with nostalgia, will mean fuck all for your 20 somethings.
I do think, though, that the new badge is a very slight improvement on the previous one. The problem is, the old one was truly execrable - some real font offences going on and far too crowded.
Execrable is a perfect description of the Lerner crest, I'd go further and say Lerner era Villa on the whole. Perhaps prepared should have been removed and replaced with execrable.
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Waste of time.
Round badge would have done
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Not sure if already posted. (http://www.bbc.co.uk/programmes/p03q9d1z)
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Not sure if already posted. (http://www.bbc.co.uk/programmes/p03q9d1z)
Gosh.
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Well it's nicer than the one it replaces.
always thought the current one would be ok if they made the lion gold and the blue a bit darker, so there's a better contrast. Looks like they've done that, so thumbs up from me. I'd have gone gold round the edge, instead of silver/white, but looks quite good I reckon. Proper looking lion too. Quite nice
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Who / what is A..V.F.C.? If they were going to redesign why not put the club name on it? To an outsider who does not know football it is meaning less, whereas it should be self explanatory as to the club identity.
Also from what I have read it is only for the new kit at the moment, with no plans to rebrand VP at present. That will make the club look thoroughly unprofessional and second rate (as if it isn't already.
A little like our "friends" from Manchester putting City or United on their badge.
As for was the re-brand needed - no, however corporate thinking goes along the lines of "we've cocked up bigstyle here, lets do something to redirect attention.
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Bungle did you have anything to do with it?
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Bungle did you have anything to do with it?
No I didn't, what makes you think I might have done? If I had been involved the surely I would be bigging things up. Woulld prefer as near as possible for the round badge of the glory years to be re-instated. Although I recognise that some changes would be needed as the reason it was replaced was the fact that the club had no control over it as it wasn't trademarked.
I'm just an ordinary supporter who is not returning until Lerner departs.
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The round badge is also the one on the kit when we last went down. It was on the shorts with AVFC on those ghastly Henson kits.