New badge

[Gregorys Boy]

The way things are in the current era I don't see myself buying anymore up to date shirts, and will just wear the older kits so that is one thing at least.  But this is capitalism gone mad!

[mattjpa]

That is brilliant! Come on your Hippos! If no one minds that's my new phone wallpaper for a bit!

There's no need for this level of smut so early in the morning.

[Nelly]

That is brilliant! Come on your Hippos! If no one minds that's my new phone wallpaper for a bit!

There's no need for this level of smut so early in the morning.

Ha! I did a Senderos! https://www.youtube.com/watch?v=zBdLMjm-MmU

"You have to be ready", Mattjpa!

[saunders_heroes]

For a split second I thought we might be getting the round badge back again but it turns out we just took away the "Prepared" motto. How apt.
What a fuss about nothing.

[PeterWithe]

A lot of fuss about nothing, that cost £80k.

Would that be the cost of the change to the badge by the design agency or the whole cost of changing signs etc?

[saunders_heroes]

A lot of fuss about nothing, that cost £80k.

Would that be the cost of the change to the badge by the design agency or the whole cost of changing signs etc?

I think the reason we didn't go the whole hog and change the badge completely (to maybe the much loved round badge) is that it probably would have cost the reported £2m to change everything including signage etc.
Just seems like a waste of £80k to me.

[PeterWithe]

It seems an awful lot of money, to the ordinary man, to charge £80k for what appears to be such little change.

[Chico Hamilton III]

Incoming here - http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475744,00.html

Jesus, I thought some of the pretentious nonsense written about the Italian craftsmen who designed our Macron nylon shirt was bad enough but this is ridiculous.

And here's the rubbish they came out with last time:

http://www.avfc.co.uk/page/HistoryKits



Always prepared

Aston Villa have always been Prepared – and the club’s motto is more appropriate than ever as the 21st century unfolds.

At the dawn of a brave new era for the club, we are prepared and willing to meet every challenge, both on and off the pitch.

Love this bit

[CT]

It seems an awful lot of money, to the ordinary man, to charge £80k for what appears to be such little change.

Totally agree. Considering we were talking about redundancies etc not so long back, to spend this sort of money on such a pointless change seems pretty bewildering.

[The Edge]

Anybody with even a scintilla of a clue about PR in our current situation would say keep your heads below the parapet, they are hurting out there and they want to kill something or someone. Don't be tweeting, don't be rebranding, don't be posting photo's of your new car, don't be that slackjawed flabby onegoalayear,  don't be ringing the poor c***s up to renew their season tickets.

Leave the poor bastards with their misery.

AND DON'T BE A FUCKING DICKWAD YOU DISMAL SLAGS

Quality

[in exile]

Really?

[Brend'Watkins]

"At the dawn of a brave new era for the club, we are prepared and willing to meet every challenge, both on and off the pitch."

I'd love to know who is responsible for that line.

It's some spin on relegation.  We're going down you fools so less concentration on "off the field" and more on "on the field".  You will find that getting the latter right the former will take care of itself.

[cdbearsfan]

That quote is from the last badge change.

[Legion]

AVST patron Jonny Gould not overly impressed

[class-of-82]

Nail on the head