11 Prem clubs currently have gambling companies adoring their shirts
Villa included.
They'll all be looking for new partnerships come the summer when the ban comes into effect., although clubs will still be allowed to strike deals for shirt sleeves, pitch-side hoardings and more.
So there's going to be a scramble to find replacements.
Will it be a seller's market, driving down what's sponsors are prepared to pay?
I hope Calvo's been busy. With SCR etc. the need to maximise commercial income becomes ever more important.
We're way behind the Greedy6 on matchday income, so we've got to make up the difference elsewhere. We're doing pretty well with what we get from the Prem and TV money
Qualifying for the Chumps League would really help in terms of additional tv, prize money and gate receipts; but it would also strengthen Calvo's hand when trying to do deals with prospective sponsors.
Wonder who we'll end up with on the shirt?