Growing up in Telford in the late 80s/early 90s there seemed to be (ignoring the random Liverpool/Everton/Man Utd/Spurs people who aren't worth bothering with) more Villa than Wolves because they were in their death throes. From the few occasions I've been unlucky enough to return, I think they're more dominant now, so it's probably a big deal there. Here in my in-laws' village further south, it's probably 50/50 (again, ignoring the dick teams), but I wouldn't expect any aggro were I to celebrate a goal in the local (which I won't be doing because the football gods/state of the local).
It means more here, but not a lot more.