The last few years have really underlined one thing for me.
Lerner gave up at just the worst possible time. There seems to have been a real explosion in interest in the league just when we became a club that was happy to stay up. We are still paying the price for those years. No way were Spurs, for example, a global brand in 2010 the way they are now. We would never have accepted they were a bigger club than us.
Now we are back among the elite but still playing catch up on sponsorship, revenue, eyes on us etc.