Kits 23/24

[Dogtanian]

I haven't made this one up, honest:

"Play like a pro this season with the official Aston Villa Home Pro Shirt for the 2023-24 season. The timeless claret and azure combo feature as proudly as ever, with the iconic Villa crest on the chest opposite the Castore logo. Piping on the upper raglan sleeves adds some eye-catching 3D detail and sponsorship printing on the chest and sleeves gives an iconic on-pitch look. Perforations under the arms add ventilation where you need it most and a slim fit ensures minimal weight and no extra material to get in your way when you're giving your all on the pitch."

Sorry, claret and what?! And it can hardly be described as the iconic Villa crest, when it's the first time it's been seen on a kit, and is seemingly getting ditched next year. Minus marks for repetition of the word 'iconic' too.

And what the hell is raglan? Material reclaimed from old rags?

[Risso]

"A raglan sleeve is a sleeve that extends in one piece fully to the collar, leaving a diagonal seam from underarm to collarbone."

[Brazilian Villain]

"A raglan sleeve is a sleeve that extends in one piece fully to the collar, leaving a diagonal seam from underarm to collarbone."

Correct, can look good but generally I prefer a traditional sleeve design.

[Simon Page]

"A raglan sleeve is a sleeve that extends in one piece fully to the collar, leaving a diagonal seam from underarm to collarbone."

Azure is cheaper than claret.

[Dr Butler]

the home shorts look great...gonna get a very large pair for my hols....

UTV
The Doc

[Smirker]

I never buy shirts , maybe the old ones in the sale to wear around the house/on holiday or something but with the new badge I was looking forward to buying some smart polo shirts etc now I know it's just some made up weird take on the 1980s crest I won't bother.

The club shop will be a mixture of shields and round badges . The whole thing is a complete and utter disaster and embarrassing. There is nothing wrong with the badge it's simple and has had the fans approval.

This will damage sales in my opinion, as people won't know what to buy....

The crap about looking at our past and future is about as stupid as taking the free cup game away to make it fair .....

Those that attend these fan meetings or have any contacts at the football club need to make it known we are not happy and want that pathetic shield removed immediately

We've had far too many utterly shit badges in recent times.

Agree with every word but especially the bolded.

If there's anyone to email let me know.

[pablo_picasso]

John Townley
@johntownley11
·
2h
#AVFC's current shield crest will remain visible next season, while the 1982-inspired round badge will only be used across the 2023/24 kits and training wear.

The club plans to further engage with supporters on the future identity of Villa.

What would be the point?

We already did that & they have decided to tell us to go fuck ourselves...

Because they realised they offered the wrong choices and thus we weren't making informed and good choices.

Exactly. I don’t think the fan consultation carries much weight. The number of people who actually respond is never very high anyway.

Then they shouldn't bother asking us in the first place...

[Bad English]

I never buy shirts , maybe the old ones in the sale to wear around the house/on holiday or something

Did you get the penguin shirt?

[villadelph]

I’ve gotta say, with people posting their tops on Twitter already, the kit looks totally fine.

[pablo_picasso]

'Wrong choices"?

77% of the thousands who voted didn't seem to think so.

And while I personally didn't like some of the elements of the circle crest, it was the result of them asking us what we thought as a fanbase.

They have now decided that our opinions are meaningless, but are still going to ask us again what we think in the future...

Whats the point?

They already asked us...

Yes, the wrong choices. I can’t remember specifically what questions were asked in the fan consultation, but I’ve been involved in public consultations for development projects where the questions have been things like “we are proposing a new network of public space with bicycle and pedestrian links, do you think this is a good idea?” No one is ever going to say that is a bad idea, so you just get the answers you want. Similarly, the very fact that you ask a certain question, like “winning the European Cup in 1982 was the club’s greatest achievement. Do you think this should be marked in some way on the crest?” Would lead in a particular direction.

So we keep voting & cancelling the results until we get what 23% wanted?

Or the 8% who wanted to keep the current?

Where do we stop asking & ignoring?

We were asked for our opinions.

We gave them on the thought that our opinions mattered.

Its not to everyones taste, & there are definitely elements that I would change as a graphic designer, but that is the subjective beauty about design, however the elements that were important to 77% of thousands of Villa fans have been ignored because one chap has come in & is insecure about a "purslow project" & "Becky" from the ad agency thinks we need to be more adaptable with our tradition & history, so our logo can fit better on mugs & key fobs...

[Dogtanian]

I’ve gotta say, with people posting their tops on Twitter already, the kit looks totally fine.

Ordered mine. Just annoyed I couldn’t get “BK8 SUCK” on the back. You can’t use an 8 and there’s not enough room to spell it.

[pablo_picasso]

One of my favourite away shirts

Mine too.

It is a thing of beauty.

Im in discussions with that chap who was linked on this site somewhere to Instagram so I can get one...

[pauliewalnuts]

I thought the BFR era white with blue and black on sleeves is one of the most lovely kits anyone has made, for any club, anywhere in the world. Or other worlds.

[Risso]

I thought the BFR era white with blue and black on sleeves is one of the most lovely kits anyone has made, for any club, anywhere in the world. Or other worlds.

My all time fave is the Little era Reebox third kit, this https://www.classicfootballshirts.co.uk/1996-98-aston-villa-away-shirt-yorke-10-excellent-y.html

Still got mine, still wear it occasionally for Tuesday night football.

[LeeB]

I thought the BFR era white with blue and black on sleeves is one of the most lovely kits anyone has made, for any club, anywhere in the world. Or other worlds.

Those two kits were wonderful, bought that away shirt the morning it was released. But the build quality was absolute Blues, me and my mates all had to take ours back at least once as the seams fell apart instantly. My wife bought me the home replica a couple of years back, a faithful copy complete with the Umbro logo

Also, I remember having the black and white Hummel one upon release and wearing it on holiday in Spain a week later. A copper staying in our hotel only half-jokingly asking me where I'd got it from, as apparently a load of them had been knicked before release.