For those that are interested, this is a link to the survey. You can access it with an ID even if not a ST holder (but I presume they will only count responses from valid HE ST holders)
To be honest, given this is specifically in respect of the Holte, I find the direction of travel indicated by some of the questions quite disturbing.
https://survey2.yougov.com/vmb8CMtM3dP2SsAnd for those who want to see the questions:
Question 1
When thinking about your season ticket and towards potentially renewing for the upcoming season, how strongly do you agree or disagree with each of these statements?
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
I enjoy attending matches this season
Watching the team play next season in person is important to me
The cost of the season ticket fits within my budget
I have formed personal connections with other fans
I have had memorable moments with the team and its performance this season
The team's performance has improved recently and I am excited to see them play next season
I have a flexible schedule and will always be able to make the majority of the games
I am not able to attend many games
I am not getting value for my money out of my season ticket
The experience at the games has been less enjoyable due to poor stadium facilities
I have other priorities and spending my money on other things is more important to me
Q2
When, if at all, do you use the following areas on a matchday at Villa Park? Please select all that apply. Please select all that apply.
Pre-match Half-time Post-match I do not generally use this area Not aware of this area
Holte Pub
Trinity Fan Zone
Fun Zone (Academy building)
Holte Suite
Ramsey’s bar
Q3
You may have noticed that we have been making some changes in the Lower Holte End to improve the facilities and product offerings available to you.
Which of the following have you used since being introduced in December 2022. Please select all that apply.
Have used this facility Aware of this facility but haven’t used it Unaware of this facility
Self-serve kiosk (Immediate collection)
Self-serve kiosk (advanced order i.e. half-time drink)
Drink Command (Pour your own pint)
Frictionless Kiosk (Tap + Go Holte Bar)
Q4
How would you rate the following aspects of your matchday experience?
Very poor Poor Average Good Excellent Don’t know/ Haven’t used
Quality of food concessions
Service at food concessions
Quality of drinks
Service of drinks
Quality of connectivity/technology
Ease of access to your seat
Ease of access to Food & Beverage at half time
Cleanliness of environment
Atmosphere
Position of seat
Pre-match entertainment
Post-match entertainment
Q5
We would like to get your thoughts on the concept of a new enhanced general admission experience (GA+). If introduced in certain, limited areas, it would provide access to a more social concourse, enhanced food & drink facilities, unique experiences/entertainment and more.
To what extent are you interested in a different/unique experience, in general on a matchday at Villa Park, whether it is more premium, informal, corporate etc.? <1-5 = interested to not interested>
Q6
How interested would you be in finding out more about the GA+ ticket concept? <1-5 = interested to not interested>
Q7
How likely would you be to purchase this type of ticket if it was available?
Not at all likely Not Likely Neither Likely nor Unlikely Likely Very Likely
As part of a seasonal package
On a match-by-match basis as an upgrade to my ticket
Q8
Which of the following short summaries best describes what you want from a matchday at Villa Park?
Close to the action, quick in and out of the stadium
Social bar area, good food & drink options and a good view
Family environment, food options and entertainment
Luxury food and drink, exclusive seats, matchday entertainment
None of these
Don’t know
Q9
How important are the following with regards to your current seat?
Not important at all Unimportant Neither important nor unimportant Important Very important
A central view of the game
Being close to friends, family, the other fans you have always sat with
Being able to quickly access the concourse area
Q10
How strongly do you support or oppose the implementation of the following?
Strongly oppose Oppose Neither support nor oppose Support Strongly support
Safe standing (rail seating) where your current seat is
Safe standing (rail seating) elsewhere in the stadium
Concourse seating in the stadium
Q11
Would you move your current season ticket to a location with safe standing?
Yes, I would move my current season ticket to a location with safe standing
No, I would not move my current season ticket to a location with safe standing
Maybe, it would depend on the location and amenities offered
Q12
If concourse seating was introduced, which of the following would be your preference?
Fine dining experience with a private table for you and your guests
Casual, unreserved seating with a sports bar look and feel (e.g. Fixed benches, stools or tiered steps)
Relaxed, informal restaurant experience.
Private booths that could be reserved
Q13
Which, if any, of the following activities do you do at halftime? Please select all that apply.
Watch the halftime show or entertainment
Meet up with friends or family
Check social media or the internet
Get food or drinks from the concourse
Use the toilet facilities
Place bets on the match or other sports
Q14
Which, if any, of the following activities would you like to do at half time but are currently unlikely/unable to do due to availability, connectivity or congestion in the concourse? Please select all that apply.
Watch the halftime show or entertainment
Use the toilet facilities
Check social media or the internet
Place bets on the match or other sports
Meet up with friends or family
Get food or drinks from the concourse
Q14
If the concourse were to remain open after the match, how likely would you be to use this space?
Not at all likely Not Likely Neither Likely nor Unlikely Likely Very Likely
Weekday evening fixture
Weekend fixture
Q15
Which of the following food options would you like to see more of at the Holte End? Please select up to 3.
Street-food, independent local vendors
Buffet food
Light hand-held food
Three-course à la carte
Five course fine dining experience
Premium bar food
Q16
How interested would you be in pre-ordering/purchasing a food or drink package as an add-on either with your season ticket or for individual matches?
Not at all interested Uninterested Neither interested nor uninterested Interested Extremely Interested
With your season ticket
For individual matches
Q17
How important would the following be if you were to purchase a GA+ ticket with additional extras included?
Not important at all Unimportant Neither important nor unimportant Important Very important
Family friendly atmosphere
Live entertainment (music/DJ)
Access to premium bar and premium concourse pre-match, during and post-match
Prime location seat
Complimentary food
Walk through access to your seat
Welcome drink on arrival
Complimentary drink at halftime
Complimentary match day programme
Complimentary digital programme
VillaTV streamed in the concourse
Visits from Club legends
Concourse seating
Wi-fi access
Q18
Considering the enhancement suggestions described in the previous questions, how likely would you be to purchase a GA+ type of ticket if it was available?
Not at all likely Not Likely Neither Likely nor Unlikely Likely Very Likely
As part of a seasonal package
On a match-by-match basis as an upgrade to my ticket