Crest Review

[Nii Lamptey]

Our name should be on one line and in the hierarchy above the lion.

But it's a million times better than the mess we are going to get. The shape of the shield echoes existing ones, the contrast is good, it uses our primary colours and the gold is a useful secondary colour, which adds a touch of class.

I prefer his Option 1 design, with text on one line. Lion can be slightly bigger, meaning there is less blue space down the sides - Badge doesn't look so empty as the one where Aston is stacked on top of Villa..... Almost like our club symbol of a rampant lion and our long majestic club name would be more suited to a round crest I guess?

[Nev]

I must admit the bizarre prospect of the new badge being booed when it appears on the screens at the ground a la Terrace View and Lower Grounds is making me loff already.

[aj2k77]

What if Adidas designed the badge? I mean the proposed one none of us like.

I think that's highly unlikely. Looks more like Jacob Smith, age 11 from Erdington CofE primary school, with the felt tip new pens that his nan, the one who smells faintly of wee and who still doesn't approve of his dad, bought him for Christmas.

Well tell him he's failed because I can't see any nod to the famous street lamp in his design. The thick little shit.

[aj2k77]

I must admit the bizarre prospect of the new badge being booed when it appears on the screens at the ground a la Terrace View and Lower Grounds is making me loff already.

Football fans have to boo something. The teams way to good to boo so it will have to be Heck and his badge.

[Risso]

I must admit the bizarre prospect of the new badge being booed when it appears on the screens at the ground a la Terrace View and Lower Grounds is making me loff already.

I made a similar point last week. Presumably they had some big launch planned, which is now ruined owing to the fact fans spotted it first, and have now contacted the FA to complain. Brilliant stuff. Well done  Heck! *golf clap*

[Risso]

A guy on Twitter has posted a critique and opinion thread on the Heck crest, identified where he thinks it doesn't work and altered it with his recommendations. The above is his design.

I think it is superb and does everything the club said they wanted it to do.

I think that's excellent, but even if people don't like it, he does an excellent job of explaining why Heck's effort is so poor, from a professional point of view. We can all see that it's wrong and it doesn't work, but it's good to a design professional explaining why. It'll be interesting to see Heck/the club's defence of their creation, if they bother.

[pablo_picasso]

What if Adidas designed the badge? I mean the proposed one none of us like.

It would still be shit...

[LeeB]

What if Adidas designed the badge? I mean the proposed one none of us like.

I think that's highly unlikely. Looks more like Jacob Smith, age 11 from Erdington CofE primary school, with the felt tip new pens that his nan, the one who smells faintly of wee and who still doesn't approve of his dad, bought him for Christmas.

Christ that's took me back, every Christmas we'd have my Nan over and her and my Dad would not say a word to each other or acknowledge each other's existence.

He's still bitter about her now and she's been gone 15 years.

He was not drop shadow man and she felt it added depth, never the twain shall meet.

[Smirker]

I must admit the bizarre prospect of the new badge being booed when it appears on the screens at the ground a la Terrace View and Lower Grounds is making me loff already.

That would be great.

[London Villan]

It's going to happen... which is a crazy situation to have got ourselves in.

[Smirker]

It's going to happen... which is a crazy situation to have got ourselves in.

Surely they won't be stupid enough to unveil it on the big screens?

[AV84]

If it was me, I'd officially reveal the new crest at the same time as the official announcement about Adidas, maybe even with the new kits. Yeah, they'll moan about the badge, but look at these shiny new Adidas kits!

[Nev]

It's going to happen... which is a crazy situation to have got ourselves in.

Surely they won't be stupid enough to unveil it on the big screens?

Well, you say that.....

[DeKuip]

I must admit the bizarre prospect of the new badge being booed when it appears on the screens at the ground a la Terrace View and Lower Grounds is making me loff already.

That would be great.

“What the f***king Heck is that?!”

[Bad English]

I think that's excellent, but even if people don't like it, he does an excellent job of explaining why Heck's effort is so poor, from a professional point of view. We can all see that it's wrong and it doesn't work, but it's good to a design professional explaining why. It'll be interesting to see Heck/the club's defence of their creation, if they bother.

It was not very well-written though.