Crest Review

[chrisw1]

I just watched Pete the Canadian Villa fan on Holy Trinity a show which I really like and he's saying what most of us are saying. The badge that's doing the rounds is just terrible and he believes it's not going to be the official one. A new more modern one is about to be showcased. I really hope he's right. This Chris Heck guy is really starting to piss me off.

Agreed, I thought he made some interesting points/ideas about Villa patenting the components rather than the design. Praying that's true because the badge that's in the patent screenshot looks like it's been slapped like a detuned old TV set and the various components landed in a random order.

I've no idea if that's how patenting works but hope springs eternal.

If you look at the history of trade marked badges on the site, there's no evidence that this could be the case.  It seems this is what they showed fab and this is the new badge.

[Villan82]

Retaining yellow on pale blue is unforgivable. It is the worst aspect of the old badge.

[Nii Lamptey]

I've just had a little mess around with the current badge, flipping the lion, removing the small time star and tweaking the colours to match the Heck AU150 logo (*which was the one single element I DID like about it)....
I think it looks classier with the goldish yellow, and the slightly darker, more muted claret and blue. Current badge is a million times better than that trademarked abomination.

EDIT: For context, I've added the original 'current' badge.

[Dave P]

I've just had a little mess around with the current badge, flipping the lion, removing the small time star and tweaking the colours to match the Heck AU150 logo (*which was the one single element I DID like about it)....
I think it looks classier with the goldish yellow, and the slightly darker, more muted claret and blue. Current badge is a million times better than that trademarked abomination.

It's been said so many times recently, but how can a fan with access to Photoshop come up with MUCH better designs then the professionals Heck has employed?  This is lovely, probably prefect.

[tomd2103]

Saw this one online earlier and wouldn't mind it tbh:

https://m.facebook.com/photo.php/?photo_id=692417349698631

[Nii Lamptey]

Saw this one online earlier and wouldn't be against it tbh:

[Mister E]

oh fucking hell, surely not?

https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00003993939

Oh blimey. Can't see them going to that bother if that isn't it. That is genuinely terrible. So Heck our marketing guru cans off the new badge, and then comes up with that? Wow.

wonder how much the Lerner family trust will be earning in royalties ....
 .... Just asking!

[London Villan]

I've just had a little mess around with the current badge, flipping the lion, removing the small time star and tweaking the colours to match the Heck AU150 logo (*which was the one single element I DID like about it)....
I think it looks classier with the goldish yellow, and the slightly darker, more muted claret and blue. Current badge is a million times better than that trademarked abomination.

It's been said so many times recently, but how can a fan with access to Photoshop come up with MUCH better designs then the professionals Heck has employed?  This is lovely, probably prefect.

Another vote for this. Correct hierarchy of elements and uses the club's colours in the right ratio.

[ChicagoLion]

I've just had a little mess around with the current badge, flipping the lion, removing the small time star and tweaking the colours to match the Heck AU150 logo (*which was the one single element I DID like about it)....
I think it looks classier with the goldish yellow, and the slightly darker, more muted claret and blue. Current badge is a million times better than that trademarked abomination.

It's been said so many times recently, but how can a fan with access to Photoshop come up with MUCH better designs then the professionals Heck has employed?  This is lovely, probably prefect.

Because Heck is a Dick.

[Ads]

If what has been proposed is the new badge, I can't quite get the kaffule to change and add one or two additional details to the badge we've had for 15/16 years now.

[PeterWithe]

That is a fucking awful dogs dinner

The lion is way too big for a start, not enough space around it.

Honestly, the current round badge is 10 times as nice.

He’s American everything has to be massive

He's not, he's a fucking midget.

I wonder then, why he finds it so hard to keep his ear to the ground.?

[AV84]

There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.

[Brend'Watkins]

It looks okay to me. It's more of a shield than a badge. We'll get used to it.

[Risso]

There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.

Isn't this something the Trust should be getting involved with?

[Sexual Ealing]

There's an article in the Birmingham Mail about it, says some members of the FAB have contacted the FA about the whole process saying the club didn't comply with the consultation rules enough, the club obviously say they have.

Fucking hell. Some people really need to discover karaoke or masturbation or something.