Crest Review

[VinnieChase84]

Someone I know who was at the fans meeting has said this is it……. So no idea at this point in time

[FatSam]

I haven’t really bought any merchandise since the Lerner crest came in, basically because it offends my design sensibilities. If that is the new crest then I can’t see myself buying any more for the foreseeable future either.

[Nev]

Ye God's....

[Dogtanian]

I like that it’s the first one that doesn’t make the star appear that it’s attacking him.

[AV84]

Isn't that pretty much the one that didn't win when the round badge did?

Edit - Oh, I didn't scroll down...... that's..... something.

[KRS]

This has to be some kind of wind up…all this time and money wasted on a “rebrand” that looks pretty much the same as what we’re trying to get away from?! If this is true then it’s simply a box ticking exercise done on the back of the fans survey yet done on the cheap to minimise change…

✅ Shield
✅ Lion facing left
✅ Aston Villa
✅ 1874
✅ Star

To dad insult to injury, they’ve she added a shadow effect behind the yellow lion in a GCSE level design attempt to make it stand out against the pale blue background…and I’m pretty sure this was one of the main issues with the badge we are trying to move from.

The basics of design and colour palettes have been totally ignored, yet you can be sure they will argue that they have fulfilled the requirements set by the fans that voted at the same time as minimising costs.

Basically…we’ve ended up with a load of shite if those are the final designs.

[Beard82]

Ah - so is that this years winner - wonder what next years will be

I would say it could worse, it could be better.

Biggest issue is that yellow on the blue. 

[KRS]

I haven’t really bought any merchandise since the Lerner crest came in, basically because it offends my design sensibilities. If that is the new crest then I can’t see myself buying any more for the foreseeable future either.

Same here. I’ll continue buying non-Villa branded claret clothing than buy anything with these insipid badge designs on.

[Beard82]

I think it will look great on the side of the new North Stand

[Hopadop]

From memory, I don't think that was it.

So you're saying we might be moving to a new ground then?

I don't mind the yellow lion, it's a bit of a nod to the old Trinity Road mural and the new Holte one. And they do look good on claret shirts.

But other than that it's awful, so I hope that's not it.

[German James]

If this is to be the new badge, it's as bad as Lerner's flimsy nonsense. Why the obsession with fucking yellow? Why the West Ham white bits?

[Brazilian Villain]

The problem is we pretty much had already seen it. It’s pretty much back to the badge we had before the first consultation. I can’t believe we end up with a yellow lion on a blue background again. Put claret on blue, put gold on claret - those are strong looks. This is limp.

Agreed, the yellow lion on light blue is a major issue in what's wrong with it. Contrast that, with the claret lion on light blue in the round badge.

As for Dave's memory, he probably wouldn't be allowed/able to confirm it is it, given the club haven't announced it.

[KevinGage]

Clutching at straws perhaps, but just because it's at the examination stage doesn't mean it's what we'll ultimately run with. As a trade mark, it means if any Chinese or Indonesian shops do knock offs using this, the club can still go after them.

There are also registered designs there that never made it onto any kit.

[AV84]

There are also registered designs there that never made it onto any kit.

Hence my confusion when I clicked the link and saw the other badge from the vote, the one we didn't use, but apparently still trademarked.

[German James]

They missed the one colour scheme which makes sense: