Crest Review

[AV84]

Claret and blue complement each other brilliantly. There's no reason for a yellow lion. Or any yellow at all, really.

Again, I only skimmed through the meeting notes, but it sounded like most of the the people involved at these meetings wanted the claret lion, but the club has decided to stick with the yellow. No idea what the surveys said on that matter though.

I think the whole fan consultation thing is just a handy way for the club to do whatever they like. This relatively small site is proof that a group of people will never agree on things like this. Get a couple of thousand involved and you're unlikely to get any sort of unanimous decisions.

[German James]

I think the whole fan consultation thing is just a handy way for the club to do whatever they like. This relatively small site is proof that a group of people will never agree on things like this. Get a couple of thousand involved and you're unlikely to get any sort of unanimous decisions.

I think that pretty astute to be honest.
I don't expect the new badge to be objectively better than Lerner's "design by commitee" effort.

[Simon Page]

Is it really that complicated?

Club chooses between old Trinity Road shield or round badge, in claret and blue.
Most people are fine with it, some ecstatic, some will never forgive.
We keep giving them money and tat sales are unaffected.

It's only when you go all Consignia and try to introduce a brand story in tangerine and lime that people really take against you, but this has to be the most risk-free logo doodling exercise ever. As long as they don't start reversing cats, introducing fades, trying out joined up writing, most people will be okay.

[VinnieChase84]

They haven't kept the Lerner badge.

Can you allude to any details on what it actually is? Purely in a hypothetical scenario of course? Feel free to DM if you can’t post

[AV84]

They haven't kept the Lerner badge.

Can you allude to any details on what it actually is? Purely in a hypothetical scenario of course? Feel free to DM if you can’t post

Did the fan group have to sign NDA's or something. It's amazing to me that everyone who was at it has apparently seen at least a mock up of it, and none of them have spilled any specific details. Although I suppose there's a limited number of people to point the finger at if anything did leak, and they could have their access to these things cut off.

[pablo_picasso]

Claret and blue complement each other brilliantly. There's no reason for a yellow lion. Or any yellow at all, really.

They do. Claret on blue, or blue on claret. Strong contrast.

However, from a design perspective, yellow or gold on a claret background has fantastic contrast & gives a rich, historic feel.

Yellow or gold on light blue however, the contrast is shit, the yellow is washed out & feels faded against the tone of the background. This has a cheap feel to it.

[pablo_picasso]

I think the whole fan consultation thing is just a handy way for the club to do whatever they like. This relatively small site is proof that a group of people will never agree on things like this. Get a couple of thousand involved and you're unlikely to get any sort of unanimous decisions.

I think that pretty astute to be honest.
I don't expect the new badge to be objectively better than Lerner's "design by commitee" effort.

Lerners wasn't design by committee.

There was no real consultation with the fans other than Krulak over on VillaTalk waffling on about his mate Randy wanting the best modernised design.

I think Lerner drew it on a napkin during some cocktails & then got his nephew to knock it up in Word, along with that god awful chequered pattern after he discovered the align tool..

[dave.woodhall]

They haven't kept the Lerner badge.

Can you allude to any details on what it actually is? Purely in a hypothetical scenario of course? Feel free to DM if you can’t post

Did the fan group have to sign NDA's or something. It's amazing to me that everyone who was at it has apparently seen at least a mock up of it, and none of them have spilled any specific details. Although I suppose there's a limited number of people to point the finger at if anything did leak, and they could have their access to these things cut off.

If someone tells me something in confidence I tend not to repeat it, both out of courtesy and also because there's no point in alienating future souces. As we've always said on here, anyone who claims to be ITK and makes confidential information public won't get any more of it.

[frankmosswasmyuncle]

Claret and blue complement each other brilliantly. There's no reason for a yellow lion. Or any yellow at all, really.

They do. Claret on blue, or blue on claret. Strong contrast.

However, from a design perspective, yellow or gold on a claret background has fantastic contrast & gives a rich, historic feel.

Yellow or gold on light blue however, the contrast is shit, the yellow is washed out & feels faded against the tone of the background. This has a cheap feel to it.

This....every day of the week!
It's why the stand alone lion would work so well.
And p_p and I should know....we're both "artists" of a sort!

[German James]

Claret and blue complement each other brilliantly. There's no reason for a yellow lion. Or any yellow at all, really.

They do. Claret on blue, or blue on claret. Strong contrast.

However, from a design perspective, yellow or gold on a claret background has fantastic contrast & gives a rich, historic feel.

Yellow or gold on light blue however, the contrast is shit, the yellow is washed out & feels faded against the tone of the background. This has a cheap feel to it.

Yes, the yellow/ gold piping and lettering on the claret does look nice. The yellow lion on the blue background doesn't.

[Risso]

If someone tells me something in confidence I tend not to repeat it, both out of courtesy and also because there's no point in alienating future souces. As we've always said on here, anyone who claims to be ITK and makes confidential information public won't get any more of it.

It's supposed to be the the offoical Fan Advisory Board though, which unless I'm mistaken they're required to have as part of Premier League rules. In which case, they've no business insisting anything is off the record or shouldn't be reported back.

[Smirker]

I bet it's shit.

Then we'll have to do a Leeds/Everton and get it changed back.

There really is no reason not to use the current one, as in the one on the shirts this season.

This is Lerner's fault imo. There was no need to change the crest when he came in.

[Billy Walker]

I bet it's shit.

Then we'll have to do a Leeds/Everton and get it changed back.

There really is no reason not to use the current one, as in the one on the shirts this season.

This is Lerner's fault imo. There was no need to change the crest when he came in.

The Ellis-era stripey shield monstrosity needed to go (in my humble opinion) - whenever I see it it reminds me of the frustrations of those years and the mediocrity that Ellis brought to everything he touched.

[frankmosswasmyuncle]

I bet it's shit.

Then we'll have to do a Leeds/Everton and get it changed back.

There really is no reason not to use the current one, as in the one on the shirts this season.

This is Lerner's fault imo. There was no need to change the crest when he came in.

Can't blame Lerner for wanting a bit of a rebrand...as p_p said earlier it's the colour that detracts from the clear and simple design....a claret lion instead of the yellow one and that crest is absolutely fine.

[Smirker]

I bet it's shit.

Then we'll have to do a Leeds/Everton and get it changed back.

There really is no reason not to use the current one, as in the one on the shirts this season.

This is Lerner's fault imo. There was no need to change the crest when he came in.

The Ellis-era stripey shield monstrosity needed to go (in my humble opinion) - whenever I see it it reminds me of the frustrations of those years and the mediocrity that Ellis brought to everything he touched.

That's exactly how I feel about Lerner's one. But the previous one just says Aston Villa in the Premier League era, to me. It might have been bad under Ellis but Lerner's time nearly killed us.

Would you go back to the Ellis era but instead of stripes, a light blue background with claret lion?