Crest Review

[Risso]

The Cadbury's logo in 1874 was this:



The hand-written script one, of which the current logo in is a variant, didn't come until 1921.

[paul_e]

Fair enough.

The 1920s to todays modern day version of the William Cadbury signature that became the actual Cadbury's logo has a similar feel, so I can see how you linked the two visually.

Although apologies for being a pedant, & Im not trying to be awkward or argumentative, but the Cadburys logo you are thinking about is not Victorian in the sense that it was created at least 20+ years after the Victorian era ended... 👍

It was literally the closest example I could think of. I had no idea it wasn't the original though.

[London Villan]

The obvious solution would have been some sort of Victorian font, with the letters clearly defined and then either "150 years" or "1874-2024".

And to launch it in the way it has been launched - half-heartedly over twitter seems daft too.

[paul_e]

The obvious solution would have been some sort of Victorian font, with the letters clearly defined and then either "150 years" or "1874-2024".

And to launch it in the way it has been launched - half-heartedly over twitter seems daft too.

I reckon this is 'launched' in the same way that companies "accidentally" post something and then take a few days to see the reaction before "this was only an early prototype that wasn't ready to be shared" or similar nonsense. Games companies do it a lot.

[Si]

First impression awful, but apart from the 150 should not be joined, its growing on me. Why? I've convinced myself I can define the word Holte within the design. I've recently been prescribed tablets for angina, so before anyone says "what you on" I'm guessing there may be a few side effects playing with my mind.

[Sexual Ealing]

Reminds me of a 1950s milkshake bar. Which in turn reminds me of back to the future, which I like. Its just a logo that will soon be so familiar you forget. A bit like Legia Warsaw fans making a racket at their place. Great noise but by 20 minutes I'd stopped listening to it.

I agree with this poster.

[frankmosswasmyuncle]

TBH I think the logo thing is a bit shit.





As I am always caught in the middle/trying not to offend I actually think it's complete and utter crap; I'm just too polite to say so.
It's not clear, lacks identity and looks like the kind of thing I would have drawn about 60 years ago as a 12 year old...as Ads says "so familiar you forget" and Risso "not fit for purpose".
Heck doesn't "get it/us" at all.

[Goldenballs]

It looks fucking shit. Heck looks like a knob as well.

[German James]

At least fill up the space and make the "V" look like a "V"...

[Oklahoma]

I quite like the 150 logo/marque. Loving the deep claret tone.

The font style reminds me of the gates around VP and at Bodymoor, also elements of the Holte End mosaic.

[Steve67]

Turn the lion back around to face the centre of the chest and we're done.  As for the 150 thing, looks a bit like Chinese writing.

[Billy Walker]

At least fill up the space and make the "V" look like a "V"...

Hmmm...with that space at the top of the "A" I'm also seeing a "7" and "4".  A subtle nod to 1874?

[Des Little]

Why is it that people on here can come up with better designs than the beardy Tarquins that we must be paying tens of thousands to?

[dave.woodhall]

Why is it that people on here can come up with better designs than the beardy Tarquins that we must be paying tens of thousands to?

Because we know our audience is miserable bastards. Fluffy PR are aiming at mum, dad and the kids, or increasingly the Far East.

[Risso]

Why is it that people on here can come up with better designs than the beardy Tarquins that we must be paying tens of thousands to?

Because we know our audience is miserable bastards. Fluffy PR are aiming at mum, dad and the kids, or increasingly the Far East.

If I had to guess, Heck is just using a slightly different firm of bearded Tarquins to Purslow. What Purslow came up with for the new badge is crap. What Heck has come with for the 150 years is several times worse.