Crest Review

[Risso]

That interview is appalling. "I'm cancelling the new stand, but something something about a new pub, the ladies team and Bodymoor Heath."

Sorry kids, I know I said we were getting a puppy for Christmas, but instead I've bought a bottle of Harveys and cleaned out the pond.

[AV84]

Added to the fact this will be the first time most fans have actually seen him - all seems a bit amateurish.

He explains why he hasn't spoken publicly before now, and it seems like a pretty decent explanation to me. Far rather he was an anonymous presence for 6 months than front and centre talking absolute shite to anyone who'd listen from day 1.

That makes sense - but this is the first time we've seen him and he cancels the new stand and doesn't tell us much more than a load of soundbites which are very ambiguous. All this is a waterproof jacket looking like he has just finished a dog walk, rather than giving our club a direction off the pitch for the next few years.

I see where you're coming from but he said a fair bit about plans for the summer, and it sounds to me like they're taking the short term approach in terms of development, with the aim being increased revenue sooner than would have happened with the North Stand, and for less expense.

It almost sounds like what people were actually crying out for when they introduced the unwanted hospitality packages this season. We'll see next season it he delivers on that, but for now it all sounds alright to me.

[Risso]

The only way to increase revenue now is to whack up the prices still further. Which they very obviously will do, and is the very last thing anybody asked for.

[AV84]

The only way to increase revenue now is to whack up the prices still further. Which they very obviously will do, and is the very last thing anybody asked for.

In the video he talks about improving facilities all around the ground for existing fans. That's what people on here were saying should have happened first, before trying to sell expensive hospitality packages. As I say, we'll have to wait and see what they end up doing over the summer, but in terms of not having any future plans, it sounds like they definitely do.

[pauliewalnuts]

Again, though, it's tell us what they're NOT going to do, but not so much on what they ARE going to do.

Improving fan experience - given the piss poor low level it is starting from - shouldn't be a "we're doing this instead" thing, it should be an absolute basic. I'm talking about being able to go for a piss or buy food. That level of basics.

That's all we got, though.

The communications around a lot of what we do are so utterly awful.

I am used to us being shit on the pitch and great off it. It is now the other way around.

[Nii Lamptey]

Again, though, it's tell us what they're NOT going to do, but not so much on what they ARE going to do.

Improving fan experience - given the piss poor low level it is starting from - shouldn't be a "we're doing this instead" thing, it should be an absolute basic. I'm talking about being able to go for a piss or buy food. That level of basics.

That's all we got, though.

The communications around a lot of what we do are so utterly awful.

I am used to us being shit on the pitch and great off it. It is now the other way around.

Totally agree with this. I guess you could argue that they are' improving the fan experience', but only if you're willing to pay through the nose for it. Meanwhile, the majority of us are starving and dying of thirst, whilst wading through rivers of piss in the concourses.

[Toronto Villa]

I actually like those colours. Growing on me. It won’t be the badge which will be its own discussion. But the colours aren’t bad.

[Nii Lamptey]

I actually like those colours. Growing on me. It won’t be the badge which will be its own discussion. But the colours aren’t bad.

I like the colours too. What I have a huge issue with is the ineligible typography, that has more in common with the kind of design associated with American Baseball than anything associated with Aston Villa, or English football as a whole.

[Alex77]

The 1 and the bottom of the 5 look like a penis and ballsack.

You poor bloke. I'm sure you could get an operation to sort it.

[pauliewalnuts]

The only way to increase revenue now is to whack up the prices still further. Which they very obviously will do, and is the very last thing anybody asked for.

Yep, I think this is going to be the way it goes if we have no intention of expanding.

It's either get more people paying to watch it, or get the same number of people paying more. He's ruled out the first, which leaves the second.

It's really disappointing to have this sort of thing drop - which a really sketchy explanation and an avoidance of saying anything concrete other than they're turning a building into a pub - at a time when things are going well.

[Paul.S]

I think I’m onboard with delaying the new stand for a few years. Hopefully there’s enough cash in the pot to get us to a place on the pitch where a further 10,000 is still not enough. It’ll take quite a bit to get us there and quite a bit to keep us there as well.
Maybe we can get the Holte suite back when this new hospitality place is built but I’m not holding my breath. Facilities for what we have need a big upgrade and this would help.

[Drummond]

Hmmm

[AV84]

I actually like those colours. Growing on me. It won’t be the badge which will be its own discussion. But the colours aren’t bad.

I think the colours on a really retro 1874 style kit would look great. A bit like the one Hearts did this season, but less white, obviously.

[jon collett]

It's really disappointing to have this sort of thing drop - which a really sketchy explanation and an avoidance of saying anything concrete other than they're turning a building into a pub - at a time when things are going well.

Yep he hasn't read the room or taken specialist advice. Notable the comms director isn't linking to it.

The whole thing is unprofessional from his appearance to the messaging. At a time when we are doing so well. Great shame. The digital output with the players is usually so good. Why couldn't they use the same production?

Just gives the impression they were trying to sneak it out before Xmas.

[VILLA MOLE]

Does Unai have to manage everything do we think ??