Crest Review

[Toronto Villa]

The middle blue one is quite nice

[The Left Side]

Middle on the bottom for me

[edgysatsuma89]

From @primetimeperry on Twitter

Proves how difficult it is to include 1874 in a shield design. Gets a bit cluttered.

[edgysatsuma89]

Middle on the bottom for me

I agree but it's the pointless one, they've basically said it's not happening.

[algy]

From @primetimeperry on Twitter

I would be quite happy if we ended up with the top-left shield shape. The 1874/2024 dates for be removed in our annual badge redesign and it'd look perfect.

[Ian.]

From @primetimeperry on Twitter

I would be quite happy if we ended up with the top-left shield shape. The 1874/2024 dates for be removed in our annual badge redesign and it'd look perfect.

I like top left, but without the dates and star.

[Des Little]

From @primetimeperry on Twitter

I would be quite happy if we ended up with the top-left shield shape. The 1874/2024 dates for be removed in our annual badge redesign and it'd look perfect.

I like top left, but without the dates and star.

Agreed, that would be my choice too.

[Drummond]

I agree re top left shield too. I don't want a star but fear it's here to stay. As for 1874, I like it being part of the design.

Middle bottom, is the lion rampant that can be used in various places as a standalone, different colours, etc.

[Brazilian Villain]

From @primetimeperry on Twitter

Proves how difficult it is to include 1874 in a shield design. Gets a bit cluttered.

Agreed, they look very messy compared to the current round design.

[Footy-Vill]

I would like the middle one first row or the first one second row.
It would standout more on the jersey with a golden lion which is the correct colour of a lion as well.
It's most likely a shield shape badge so will be interesting what the final one will come as.
I do think that star is something to be proud of and is symbolic to all football clubs in recognition to winning so that ideally should be kept and proudly on display.
Up The Villa!

[paul_e]

Most of those are far too busy to work well when scaling down.

First on the middle row or Second on the bottom row are the 2 that jump out as exceptions to me. I prefer a better shape for that shield though, combine the shield from the bottom right with everything else from the middle left and I think you get a shield design that works.

I prefer the golden/yellow lion on claret, has better contrast than a claret lion on a blue background. Adding white should automatically cancel them out, both with it look weird as soon as you shrink it down to even the forum thumbnail size.

[pablo_picasso]

From @primetimeperry on Twitter

I would be quite happy if we ended up with the top-left shield shape. The 1874/2024 dates for be removed in our annual badge redesign and it'd look perfect.

I like top left, but without the dates and star.

Same here...

Although bottom middle could also be an option...

[pablo_picasso]

Most of those are far too busy to work well when scaling down.

No more so than the Liverpool shield with the gates on them.

Or the Man Utd crest that is thought to be one of the strongest pieces of branding in the world*.

There are multiple crests that are more complicated than any of those, or our circle version.

Otherwise, we are going down another of the strongest pieces of branding in the world*, with the New York Yankees style route.

But then again, that is why there are branding instructions, to give a minimum scale size, amongst many other stipulations...


*may have changed but I remember reading about it in a design magazine a few years ago when I was working within the sports industry as a designer...

[pauliewalnuts]

Liverpool use a different logo for digital, though, don't they?

[AV84]

Liverpool use a different logo for digital, though, don't they?

Their kits just have the bird with LFC underneath it.