Crest Review

[Smirker]

I'll take anything as long as it doesn't have that fucking star on it and isn't a Lerner badge.

The club should just go back to and old one and modernise it. They've said it won't be the round one so modernise the pre Lerner one and use the lion.

[London Villan]

I know most people don't care - but there are a few case studies around the Premier League branding this is one: https://www.nomadstudio.com/work/premier-league which shows how a brand aspiring for global recognition should look and behave.

[Paul.S]

So I take it won’t be anything like the 80’s badge  then?  That was always my first choice before they messed about with it. The standalone Lion wouldn’t be a bad shout but I fear a new aged, commercialised bag of tat. Maybe I’m way off the mark, I hope so.

[Smirker]

So I take it won’t be anything like the 80’s badge  then?  That was always my first choice before they messed about with it. The standalone Lion wouldn’t be a bad shout but I fear a new aged, commercialised bag of tat. Maybe I’m way off the mark, I hope so.

It'll be the lion but with the stupid star above it's paw.

[Paul.S]

So I take it won’t be anything like the 80’s badge  then?  That was always my first choice before they messed about with it. The standalone Lion wouldn’t be a bad shout but I fear a new aged, commercialised bag of tat. Maybe I’m way off the mark, I hope so.

It'll be the lion but with the stupid star above it's paw.

That would look even worse than the one incorporated in the round badge. They just need to keep it simple.

[paul_e]

I know most people don't care - but there are a few case studies around the Premier League branding this is one: https://www.nomadstudio.com/work/premier-league which shows how a brand aspiring for global recognition should look and behave.

That's exactly what I'd expect to see from a proper rebranding, not just a badge but a whole marketing slate of colours, fonts, themes, embellishments, etc. That's what I've been babbling about for a while when I post about how what we did doesn't feel like a complete job and I#m not surprised that someone who has gone through full rebranding processes came in and stopped it as best he could.

[sirlordbaltimore]

Forget asking us again, what's the point?

I believe there might be a PL rule which says supporters have to be consulted on big issues now but we know it's just for show

They've asked once, didn't like the answer and have binned it already.

Great confidence boost that our opinions matter at all that is

[pauliewalnuts]

The main reason for them not liking the current ‘new’ one is that it doesn’t work well for digital and as Paul said, the multiple variations thereof.

We will get something stylistically like Liverpool or Spurs badges. Or even Arsenal.

[London Villan]

It's the whole visual identity of the club - not just a logo/badge/crest.

It should all work together seamlessly. It was a mess before the new crest, but it's even more of a mess now.

[devilla]

It's a total nonsense and the wording of the e mail is pure corporate bullshit.

I see the club website is bang up to date as it shows the old badge, not the new, soon to be old badge.

[chrisw1]

It's a total nonsense and the wording of the e mail is pure corporate bullshit.

I see the club website is bang up to date as it shows the old badge, not the new, soon to be old badge.

This is hardly news.  The club announced that is exactly what they would be doing before the start of the season.

[London Villan]

I just wish they were honest, same with the focus on revenue. Talk to the fans properly and be straight with us (the new badge isn't versatile or distinct enough - we need to earn more revenue to even catch West Ham up financially) and while people might grumble, they'll know the real reasons, rather than some post-rationalised, management speak which everyone can see through anyway and just makes us look shit.

[Brazilian Villain]

It's a total nonsense and the wording of the e mail is pure corporate bullshit.

I see the club website is bang up to date as it shows the old badge, not the new, soon to be old badge.

Agreed, and if the Premier League 'Mufasa' is what a proper rebranding comes up with, I'd prefer to stick with the 'new' badge.

[devilla]

It's a total nonsense and the wording of the e mail is pure corporate bullshit.

I see the club website is bang up to date as it shows the old badge, not the new, soon to be old badge.

This is hardly news.  The club announced that is exactly what they would be doing before the start of the season.

My mistake, I missed that but I still think it's wrong that it shows a different badge than the one that is currently being used on the shirts.

[chrisw1]

It's a total nonsense and the wording of the e mail is pure corporate bullshit.

I see the club website is bang up to date as it shows the old badge, not the new, soon to be old badge.

This is hardly news.  The club announced that is exactly what they would be doing before the start of the season.

My mistake, I missed that but I still think it's wrong that it shows a different badge than the one that is currently being used on the shirts.

Yes it looks awful.  But it was a conscious decision that they didn't want to spend any more money on a design they weren't happy with.