Crest Review

[Rodders]

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[Rodders]

Paddy's hoping for the return of Doggerland.

If I were, ooh, I don't know, a balding middle aged man and had an attractive wife, the return of Doggerland is the last thing I'd be wishing for.

[chrisw1]

The simple lion that was on Emery's blazer is great. I hope this rigged consultation gives us that outcome.

The fact we didn't consider it would cost £12m to rebrand is a bit amateur hour and probably shows why we've been lagging behind and also why Heck is here.

It's pretty much what I've wanted since they announced they were reviewing it, much better.

Same.  No star though, although I see it's still very popular with a lot of people on twitter.

[Brend'Watkins]

We're only here because of climate change.

That asteroid sample that we got a week ago will help define why we're here.  Besides, the big asteroid that smacked into the Yucatán Peninsula is what currently defines why we're here.

Any pictures of the new badge design?

[Drummond]

We're only here because of climate change.

That asteroid sample that we got a week ago will help define why we're here.  Besides, the big asteroid that smacked into the Yucatán Peninsula is what currently defines why we're here.

Any pictures of the new badge design?

Risso is in discussions with them as we speak.

[Sexual Ealing]

Paddy's hoping for the return of Doggerland.

If I were, ooh, I don't know, a balding middle aged man and had an attractive wife, the return of Doggerland is the last thing I'd be wishing for.

The last thing I need is a return to Doggerland. I can't afford the tablets.

Is nobody going to challenge the fat ****** that wrote the original, offending, post?

[Rodders]

Paddy's hoping for the return of Doggerland.

If I were, ooh, I don't know, a balding middle aged man and had an attractive wife, the return of Doggerland is the last thing I'd be wishing for.

The last thing I need is a return to Doggerland. I can't afford the tablets.

Is nobody going to challenge the fat ****** that wrote the original, offending, post?

More wokery. Tch. How can you challenge FACT? .

[Toronto Villa]

The simple lion that was on Emery's blazer is great. I hope this rigged consultation gives us that outcome.

The fact we didn't consider it would cost £12m to rebrand is a bit amateur hour and probably shows why we've been lagging behind and also why Heck is here.

I think it’s being subliminally introduced gradually as the official badge. The standalone lion is a strong option. I imagine others will be 1874, Aston Villa or AVFC underneath in the consultation process. I’m sure they will circle the lion as an option also. But my guess Heck wants to go down the simple as possible design route.

[Sexual Ealing]

Paddy's hoping for the return of Doggerland.

If I were, ooh, I don't know, a balding middle aged man and had an attractive wife, the return of Doggerland is the last thing I'd be wishing for.

The last thing I need is a return to Doggerland. I can't afford the tablets.

Is nobody going to challenge the fat ****** that wrote the original, offending, post?

More wokery. Tch. How can you challenge FACT? .

I'm depressed, but you are of course correct. Ginger misogynists run the world now. The rest of us are bagetelles.

[London Villan]

The problem with just a lion is that it's so generic. At the last count, there were 6 or 7 clubs in England that use a lion, let alone Scotland, Netherlands etc etc

"Aston Villa" needs to be incorporated somehow - and it will be part of a collection of related visual assets - that work in isolation or in different combinations.

The problem with the new badge is that it's a standalone element and can't be broken down very easily.

The practical cost is a consideration too. From stand signage, to the digital presence and then all the practical day to day stuff - easily a few million (if done thoroughly.)

[pablo_picasso]

The problem with just a lion is that it's so generic. At the last count, there were 6 or 7 clubs in England that use a lion, let alone Scotland, Netherlands etc etc

"Aston Villa" needs to be incorporated somehow - and it will be part of a collection of related visual assets - that work in isolation or in different combinations.

The problem with the new badge is that it's a standalone element and can't be broken down very easily.

The practical cost is a consideration too. From stand signage, to the digital presence and then all the practical day to day stuff - easily a few million (if done thoroughly.)

The current circular crest? Why cant it be broken down easily?

They already broke it down to the standalone lion in the mock ups they made when it was announced.

I think they mocked it up on the side of Villa Park as a standalone lion & I think on labels, back of the shirt, etc.

Having the options as part of one brand experience gives a lot more scope for merchandising for those that like the circular crest, along with those that want the standalone lion.

As well as for those that don't give a shit either way...

[Rodders]

Paddy's hoping for the return of Doggerland.

If I were, ooh, I don't know, a balding middle aged man and had an attractive wife, the return of Doggerland is the last thing I'd be wishing for.

The last thing I need is a return to Doggerland. I can't afford the tablets.

Is nobody going to challenge the fat ****** that wrote the original, offending, post?

More wokery. Tch. How can you challenge FACT? .

I'm depressed, but you are of course correct. Ginger misogynists run the world now. The rest of us are bagetelles.

Or in my household ginger misandrists. All too true.

[London Villan]

But that's not what happened, we are using the lion from the lerner badge as the stand-alone one that seems to be appearing everywhere.

The curved set-up of Aston Villa can't be used on its own either.

I'd expect us to create something closer to the Premier League branding - which is chopped and changed in lots of different ways, but is all visually complementary with a clear relationship.

[German James]

The more I look at the current badges, the more I don't like the lions. The one on the new badge is facing the wrong way - I don't care what anyone says - while the main problem with the Lerner focus-group badge is that it's yellow!
If we can't have this one:



What about:

[paul_e]

The problem with just a lion is that it's so generic. At the last count, there were 6 or 7 clubs in England that use a lion, let alone Scotland, Netherlands etc etc

"Aston Villa" needs to be incorporated somehow - and it will be part of a collection of related visual assets - that work in isolation or in different combinations.

The problem with the new badge is that it's a standalone element and can't be broken down very easily.

The practical cost is a consideration too. From stand signage, to the digital presence and then all the practical day to day stuff - easily a few million (if done thoroughly.)

The current circular crest? Why cant it be broken down easily?

They already broke it down to the standalone lion in the mock ups they made when it was announced.

I think they mocked it up on the side of Villa Park as a standalone lion & I think on labels, back of the shirt, etc.

Having the options as part of one brand experience gives a lot more scope for merchandising for those that like the circular crest, along with those that want the standalone lion.

As well as for those that don't give a shit either way...

I think the problem is more that there were some mock-ups, etc but nothing was really planned about how to use the elements from the round badge. To have a proper joined up strategy you need to go into it with that as part of the design and I don't think they did that which is why Heck put it on pause.