Crest Review

[Rudy Can't Fail]

I liked the Scotland shirt too.  A retro classic, bet it sells well.

I'm sure it will but it's still a retro shirt. It will have its time in the sun but will soon be replaced. Thoughts of us putting all our eggs in one basket with something similar are very unlikely.

I hope Heck gives the job to a top branding agency that fully understand branding and design and ignores the voxpop of fans voting. Having the lion facing the same way as Chelsea was a bloody joke. They managed to clean up the round badge but it left it dull and without detail.

[Lastfootstamper]

Chelsea's lion faces both ways, just to muddy waters a little more.

[frankmosswasmyuncle]

Elmo's blazer "badge" looks ace!

[pablo_picasso]

Chelsea's lion faces both ways, just to muddy waters a little more.

The main problem with the similarity issue is the darker colours are in a similar place to Chelseas.

Our darker claret banding matches their darker blue banding. Our light blue central circle matches their light white central circle. And our darker claret lion matches their darker blue lion.

If you swap round our claret band with the blue circle, to make a blue band with a claret circle, it fixes a few problems.

It makes more of a distinction between our crest & Chelseas. It also kinda links the crest more to the white one we have on training gear. It also makes a separation between the claret shirt colour & blue banding. It also allows a golden lion on the claret centre circle look bold.

We can then focus in on & separate the golden lion as a standalone piece as part of the overall branding.

Fixes a whole heap of problems...

[pauliewalnuts]

I refuse to take any design hints whatsoever from a club so tasteless as to have been formed in the twentieth century.

[Rory]

I refuse to take any design hints whatsoever from a club so tasteless as to have been formed in the twentieth century.

Likey

[tomd2103]

I liked the Scotland shirt too.  A retro classic, bet it sells well.

I'm sure it will but it's still a retro shirt. It will have its time in the sun but will soon be replaced. Thoughts of us putting all our eggs in one basket with something similar are very unlikely.

I hope Heck gives the job to a top branding agency that fully understand branding and design and ignores the voxpop of fans voting. Having the lion facing the same way as Chelsea was a bloody joke. They managed to clean up the round badge but it left it dull and without detail.

Wasn't so much the shirt, but how they did the standalone lion on it.  It has been mentioned many times on here and I've thought about how that design could be incorporated, but that was probably the best way I have seen it.

[Weedy]

Scotland...

[Nii Lamptey]

I like the colours, but why have they made the lion look 'fluffy'??

[CT Villan]

I like the colours, but why have they made the lion look 'fluffy'??

Because it was designed on a braw, bricht, moonlicht nicht and the whiskey had been flowing

[Rudy Can't Fail]

Weedy, you may want to check your dates on the Villa badge.

[chrisw1]

Weedy, you may want to check your dates on the Villa badge.

It's the Scottish badge in that image.

[Weedy]

Weedy, you may want to check your dates on the Villa badge.

It's the Scottish badge in that image.

Yeah, I did put "Scotland" above the badges...

[Smirker]

Is there a chance we keep this season's crest? It's just so much better.

Saw it in the Chelsea scoreboard and it looks perfect.

[KevinGage]

It irks me every time I look at it.

Even on the bench gear Emery sometimes wears during the match.

The standalone one on his suit jacket (facing the right way) is much better.