Crest Review

[PeterWithesShin]

Most MLB teams.

[KevinGage]

Glasgow Rangers Part deux have a club crest (lion rampant) and a shirt crest. With that weird hieroglyphics shit or whatever is going on there.

[Toronto Villa]

Many major brands have a primary and sub brand architecture. It’s not that uncommon.

[ChicagoLion]

Many major brands have a primary and sub brand architecture. It’s not that uncommon.

Not the fucked up mess we have created with slightly different lions going in either direction. They have broken every brand management rule in the book.

[Toronto Villa]

It’s for one year. Nobody will remember or give a fuck once it’s fixed. And we won’t care either once the football starts. It’s a summer storm in a teacup.

[ChicagoLion]

It’s for one year. Nobody will remember or give a fuck once it’s fixed. And we won’t care either once the football starts. It’s a summer storm in a teacup.

Yeh, I still don’t like it though.

[Toronto Villa]

It’s for one year. Nobody will remember or give a fuck once it’s fixed. And we won’t care either once the football starts. It’s a summer storm in a teacup.

Yeh, I still don’t like it though.

LOL, I mean that’s fair. Neither do I.

[paul_e]

I doubt anyone is particularly happy but if they didn't want to go ahead with it there were only 3 options:

Go ahead anyway and have another rebrand start almost immediately, which would be expensive and a bit shit.
Cancel it completely, stick with the Lerner badge, bin loads of merchandise with the new and delay the kit to rebadge it, which would be expensive and really shit.
Use the stuff with the new badge that can't be cancelled but stop rolling it out and take the hit on mixed branding for a year, which is cheap and a bit shit.

The 3rd option is clearly the least bad/costly in my opinion.

[Bad English]

There seems to be a lot of googling going on around brands and logos here.

[villadelph]

The tournament have not made a cock up. It's Villa using two badges. One for the shirts and one for everywhere else. When you're trying to promote yourself to a global market that's a terrible way to go. You want a consistent badge and branding

You have ignored the point. Aston Villa is the brand, badges come and go.

I can't think of another globally recognised brand that would have two differing logos on show at the same time.

Every American sports team uses multiple logos throughout any given year.

[PeterWithesShin]

I have loads of Boston Red Sox merchandise and there's 3 or 4 different logos used. Even on the current stuff.

[pauliewalnuts]

Many major brands have a primary and sub brand architecture. It’s not that uncommon.

Yeah but not two entirely different ones.

[pablo_picasso]

The difference being, there are separate elements of the circle crest that can be used for other areas, as the mock up of the standalone lion on the side of the stadium showed, which as some people have pointed out is part of "primary & sub brand architecture".

What we have are two, completely separate logos, that were designed separately, with little to no visual connection to each other & both are currently live as part of our brand experience to the world.

And if it matters so little, why bother having another review at all?

[Risso]

I have loads of Boston Red Sox merchandise and there's 3 or 4 different logos used. Even on the current stuff.

You have the 'B' and the socks, but you don't have two different versions of the B or the socks back to front on something next to something else with them on the right way round.

[PeterWithesShin]

I have loads of Boston Red Sox merchandise and there's 3 or 4 different logos used. Even on the current stuff.

You have the 'B' and the socks, but you don't have two different versions of the B or the socks back to front on something next to something else with them on the right way round.

There's also, ironically, the round badge. I'm not defending what we've done, especially considering i've been one of the most critical about the lion facing the sodding wrong way, just pointing out that we're not the first team or business to have different logos at the same time.