Crest Review

[chrisw1]

For those not on twitter….

This really should have been the answer (without the star).  I'm sure it would have won the vote if the fucking focus group had put it through. 

[London Villan]

It is the most contemporary option and would have been the bravest choice. Although the star makes it look like the lion is swatting a fly.

[Rudy Can't Fail]

Agree again with Mr Shin. The lion change stinks of some creative not reading the brand book guidelines and wanting to make a name for themselves. Can you imagine Nike inverting their swoosh logo? Mrs RCF is a senior brand strategist and couldn't believe we are even considering changing the direction of the lion.

[London Villan]

We've only had it for 147 years...

[PeterWithesShin]

After our name, the lion is the oldest thing about us. Precedes VP, our colours. Which is why i'm not impressed that he faces the wrong way now.

[London Villan]

It's like a Hollywood movie franchise - it just sets it up for the next 10 years of fans wanting the lion turn the right way... then another rebrand in 2032

[Drummond]

After our name, the lion is the oldest thing about us. Precedes VP, our colours. Which is why i'm not impressed that he faces the wrong way now.

Maybe he just needs a reset, a new take on things, and instead of looking at our Proud History he needs to look forward to our Bright Future...

[cdbearsfan]

It looks more like it's falling over when it's standalone.

[PeterWithesShin]

Apart from he's not looking backwards.

[London Villan]

So... "If a lion's whole body is turned to face right, he is to sinister or contourné."

And if you really want to send yourself to sleep -https://en.wikisource.org/wiki/A_Complete_Guide_to_Heraldry/Chapter_11

[cdbearsfan]

We really should have gone with the hippo.

[KRS]

If you take out any preconceived bias and design preferences/criticism, and only consider what looks best on our shirts, then the answer is a simple yes to the round badge.

There are elements in both that I dislike, but I dislike the “gas lamp” design more than the round design because I think the simplistic angular design will age quite badly and the lion is in blue. I suspect there is more detail on this lion due to it being slightly bigger within its boundaries.

[paul_e]

For those not on twitter….

That's more like it, that's exactly what I'd have done other than the star which looks even more out of place there.

[Rory]

For those not on twitter….

That's more like it, that's exactly what I'd have done other than the star which looks even more out of place there.

Me too. Remove the star and I think that looks fantastic. What were the focus groups thinking?!

[Sexual Ealing]

I remember a bit of a furore from Arsenal fans when they rebadged-it-you-fool and changed the direction the cannon was facing. I doubt any of them care now.