Crest Review

[NorthYvillan]

I voted for the round badge here - but would be happy with either.

[Rudy Can't Fail]

Why is the Lion going the wrong way.
Over 150 years of history just chucked away.
Fucking idiots.

Because that's the way our first lion faced. So they've embraced history.

Even if we ignore that Scots wouldn't have a heraldic lion facing the wrong way, and that there is nothing concrete about our early kits never mind badges, then should we change our colours to black and white as that's what is claimed were our colours with this first badge?

This, all day long. The lion facing the wrong way looks like it belongs on some dodgy knock-off Villa gear. Not my badge.

[Weedy]

Another car company changing it's logo, Aston Martin - their font looks like our new one?

https://www.dezeen.com/2022/07/20/aston-martin-logo-rebrand-peter-saville/#

[dr.chekov]

Designed by Peter Saville. Wow. Wonder who designed Villa's.

[chrisw1]

The people who really need to be shot are the focus group who dismissed the stand alone lion.  You can see just how good it would have looked on some of the photos.

As for the choice, the thing I do like a bit about the shield (lets face it it's not a lamp and I think it's counter productive referring to it as one) is the size of the lion.

For a similar reason I prefer the clubs round crest to some of the fan mock up versions, as all the additional rings meant shrinking the lion further.

So yeah, a bit meh.  I quite like the lion redesign though and can live with either.

[chrisw1]

Some bloke on twitter has mocked up a hybrid of both badges, and quite frankly it knocks both of these official options into a cocked hat. At zero cost as well I would imagine.

Got to be honest I strongly disagree with you on that.

[Villan82]

Some bloke on twitter has mocked up a hybrid of both badges, and quite frankly it knocks both of these official options into a cocked hat. At zero cost as well I would imagine.

Got to be honest I strongly disagree with you on that.

Yeah, Homer Simpson car springs to mind. We have designers for a reason. There must be 100 designs floating around twitter. Look at all the opinions in here.

It's a new crest, like our previous new crests, for a new era but holding onto our heritage. I think the round one they designed absolutely nails it.

[Smirker]

Anyone think there is a chance the shield will win the poll?

[cdbearsfan]

Yes. It's a vote, the baddies always win.

[Des Little]

I'm hoping that part of the whole concept is to use the lion on its own for various different things, to give a bit of variance because the lion itself is great.

[Smirker]

Yes. It's a vote, the baddies always win.

 :'(

[Brazilian Villain]

Another car company changing it's logo, Aston Martin - their font looks like our new one?

And like us they've used darker, more solid colours and reversed the lines, looks good.

[Weedy]

Another car company changing it's logo, Aston Martin - their font looks like our new one?

And like us they've used darker, more solid colours and reversed the lines, looks good.

Skoda have also changed their badge to...the word 'SKODA'.
This is how much effort that took:-

"The team working on the new brand identity was very small, but it received support from right across the entire car company.
The work took over a year and initially the team worked with a total of 165 proposals, from which a shortlist of three gradually took shape.
ŠKODA then put these versions through rigorous testing, involving over 2,200 respondents from the Czech Republic, Germany, Italy, Norway, India and Israel.
Based on their feedback, the logo design now unveiled was the winner. "

https://www.skoda-storyboard.com/en/skoda-world/skoda-unveils-its-new-logo-colours-and-future-identity/

[Risso]

Designed by Peter Saville. Wow. Wonder who designed Villa's.

He did the coloured stars on the shoulder of that England kit a few years ago.

[PeterWithe]

Another car company changing it's logo, Aston Martin - their font looks like our new one?

https://www.dezeen.com/2022/07/20/aston-martin-logo-rebrand-peter-saville/#

So he’s took a single line off the previous badge?

‘That will be Ł125k please’

Nice work if you can get it.