Crest Review

[john e]

This is the best one so far by miles

You do know that would mightly piss off a lot of Leeds and Sheffield Utd fans if you put that on Twitter. Which is nice.

This is the best one so far by miles

You do know that would mightly piss off a lot of Leeds and Sheffield Utd fans if you put that on Twitter. Which is nice.

In fairness that’s where I got it from
And it did

I thought it was all about celebrating our greatest achievement

[Des Little]

I don't see how it will look any more like a polo shirt than Liverpool or Spurs shirts do, which is not at all.

I really like the lone lion, and it goes way back to when we had a black shirt with a big, red lion on it 

For the shirts I'm definitely in the stand alone lion camp (with the name)

I thought for the crest I'd be all over the round badge, but I do like this a lot more than I thought I would:

My thoughts also - this crest minus the wording gets my vote. It’s timeless, and I think that any wording just adds unnecessary complication when it comes to reproduction. People will know exactly who we are from the colours, the lion and the feel of tradition that this badge offers.

No one needs to see the words Norwich City, Derby, Tottenham, Sheffield Weds (old badge) or Wolves on their respective badges to know who it represents, and they wouldn’t with this one. It’s class, plus it isn’t just another round badge like so many out there.

[Villan82]

It's beautiful

[KRS]

My thoughts…

No need for a shield of any description.

Definitely not the old style crest which is about as outdated as it gets (ie it’s not timeless by any stretch of the imagination).

If any kind of “border” is used then it should be simple (ie possibly a circle or circles).

A new aggressive lion design with claws and possibly tongue out is required.

Keep text to minimum (just Aston Villa, possibly 1874, and definitely no “prepared” or any other motto).

It sounds like the club are going for something modern, simplistic, powerful and timeless; I hope that is reflected in the design accordingly without any unnecessary throwbacks to a bygone age.

[London Villan]

Claret lion - fierce looking, not a tabby cat
The words Aston Villa - it is the perfect club name
Works on a shirt, as well as on a screen
No star as part of the crest/logo

Go!

[john e]

Yep
Just a Lion and a name over the top will do for me

[darren woolley]

That round badge is a thing of beauty.

[Weedy]

I grew up with the round badge and though it was great, but the problem with round badge now is that so many other teams have made it their badge:

 https://www.footyheadlines.com/2020/08/roundel-logos-takeover.html

not only that but half of them follow the same identikit formula- club name around the top, FC or Football Club at the bottom,
est. year split across the middle and the club identity in the middle; cat, dog, bird etc. (see Brentford, Man City, Stockport etc.)

Have a look here at how many roundels there are in English football:

 https://worldsoccerpins.com/football-logo-library/football-logos-england/

Just a lion rampant on the Villa home shirt is obviously Villa, but away from that context, it 'could' be any number of clubs or sports teams,
Scotland and Netherlands for example.

It's a combination of items that make the Villa unique:
'Aston Villa'
Prepared
1874
Lion Rampant
Claret & Blue
EC Star

Prepared, I believe, is unique to Villa, although 'Ready' is used elsewhere, including 'Club Always Ready' - La Paz, Bolivia.
Apart from the name, the other items aren't unique to Villa, so need to be combined in order to work across different media,
not just kit, but also training gear, leisure wear, websites, stationery etc.

I'm not tasked with making the new badge, so I've just been having fun seeing what works and what doesn't.
It's clear from this and other forums that there won't be a consensus whatever is chosen - there will be lots of disappointed people.

NB. The Spurs badge is unique, so Oldham decided to make their own version with their owl instead of the cockerel. 

[stubbsyandy]

A shield works for Barcelona and hasn’t changed much at all

[cdbearsfan]

This is fairly shit...

https://mobile.twitter.com/SolihullMoors/status/1542073467725643776

[algy]

This is fairly shit...

https://mobile.twitter.com/SolihullMoors/status/1542073467725643776

Looks perfect to me.  When they inevitably have to merge, they can just shove a football underneath it, and put in a scroll over the top saying "Small Heath Moors". 

[pauliewalnuts]

This is fairly shit...

https://mobile.twitter.com/SolihullMoors/status/1542073467725643776

I really like it - nice, clean and simple.

[andyh]

I’m surprised they haven’t incorporated SOTV into it.

[Brazilian Villain]

This is fairly shit...

https://mobile.twitter.com/SolihullMoors/status/1542073467725643776

It's so shit it would have looked better with a picture of Kathy Griffin in the middle.

I much prefer this effort in the replies. https://mobile.twitter.com/willviles/status/1542100303172063233

[chrisw1]

Close the competition.  I am a genius (not my shirt, but awesome microsoft paint skills to add the badge - which was also not mine except for the star bit)

CDBWF - please just imagine blue sleeves I haven't got all day