The rules are crap but this is what happens when we overpay players
We just cannot continually give players contracts of over £100k a week , when they are just sitting on the subs bench
It's the game we're in: either compete or accept midtable mediocrity.
OR, find the players that Brighton, Bournemouth and Brentford seem to find and embed them into the core of the current squad - but bear in mind, even with this approach none of the three B clubs have broken into the European comps, where the money is.
The system is rigged as a drawbridge for those established clubs with the pre-existing revenue base - Scab6 by any other name.
From the Athletic Article above, the critical factor is to get our core commercial, matchday and EPL TV revenue to a scale where we're not reliant on the Chumps League / Euro-revenue to get us above the various financial thresholds. Hence, bigger / better sponsorships, increased seat-capacity, more aggressive pricing and a player-recruitment policy that prioritises the balance between proven and potential.
No wonder Emery is rumoured to be getting tired of all this shite.
