Kappa new Principal Partner

[London Villan]

Are we back for pre-season then?

[PeterWithesShin]

Are we back for pre-season then?

[Steve67]

Not many there! Elmo and Jimmy missing too. We need more players!

Smithy is asking them which one of them brought their dad along!

[garyshawsknee]

I like that new West Ham home kit.

The lion on the sleeve looks like the 'sleeve sponsor' logo.

That rumoured away kit up above looks absolutely superb. So it won't be real.

I don't mind the West Ham kit as it's retro style and most of their fans probably love it

It was my brothers first kit as a kid, I'm sure they'll all love it

[AsTallAsLions]

Not many there! Elmo and Jimmy missing too. We need more players!

Anything beats that image of Steve Bruce from last summer. "Now as you all know, we're selling anyone with talent. Hands up if you're shit and you know it - we'll run a few drills on how to play football with absolutely no direction whatsoever."

[KRS]

But closer look at what could be the away kit. If it is, well it’s rather lovely

Looks very nice if it is genuinely the away kit particularly with the single colour badge.

The training kits are looking very good too, so fingers crossed the home kit also delivers (even though it will still have the current crap badge on it).

[PeterWithesShin]

(even though it will still have the current crap badge on it).

5th best badge in the league.

Basic? Yes. A modern reinvention of an older, more iconic badge that didn't need changing? Also yes. But the key thing with Aston Villa's badge (a sincere welcome back to the Premier League, by the way, to one of the biggest clubs in the world) is that they have the perfect lion. The heraldic lion is massively overused in football badges and there are a couple of shameful interpretations of it on this very list (cough, Burnley, cough, Chelsea).

The Villa lion is everything the heraldic lion should be, however. For a start, it's a golden yellow. You know. The colour of lions. Second of all, it's actually rampant, and fierce, like a lion, rather than resembling a kind of drowzy, confused badger stood up on its hind legs scavaging through some rubbish bags in a skip. It has its claws out. It has its teeth and massive jaw showing. In a fight between all the animals that appear on all the Premier League club badges the Villa lion would tear everything else to shreds. Just look at it. Do you think Watford's sadboi moose and Leicester City's existential angst fox are standing a chance against that fucker? Think again.

The lone star - representing Villa's European Cup win in 1982 - and using the abbreviation of 'AVFC' rather than the full name of the team are also underrated touches.

[KRS]

I don't have an issue with our rampant lion...it's the best we've had for a long time in terms of design. It's the shield, type font and weak colour scheme that I have a problem with. Put the current rampant lion in the old circle badge and it would be perfect.

[nigel]

I don't have an issue with our rampant lion...it's the best we've had for a long time in terms of design. It's the shield, type font and weak colour scheme that I have a problem with. Put the current rampant lion in the old circle badge and it would be perfect.

Just the rampant lion, as late 60's early 70's, would be my choice, or similar to '57.

Have to admit I do like the mono version of our current badge

[PeterWithesShin]

For anyone interested Badges ranked

[Risso]

For anyone interested Badges ranked

Ooh, just missed out on a Champions League place!

[garyshawsknee]

Not bloody Thursday night matches.

[exigo]

The fact that the font in our badge is a recut of a typeface called Chelsea Studio should tell you what a half-arsed job we made of it.

[brentastonb6]

What's the West Ham shirt doing with a Lion Rampant on the left sleeve?

It's the logo of the West Ham sleeve sponsors.

That’s funny Arnoutavic promoting it .

[KRS]

That’s their kit from last season.