Quote from: purpletrousers on August 14, 2019, 01:57:22 PMFor what it’s worth, having looked them up, I think they walk their talk, which is important to me as a consumer. Chief question for me is are they vegan (in output not byproduct use), I simply haven’t bought Isinglass refined stuff for years which is a pain but use barnivore.com to check stuff - I’ve emailed them to check if all their products are, certainly a lot are I’m sure all bottled/canned but it’s draft that’s usually the challenge, I think they are though. More significantly re: their spiel https://puritybrewing.com/pure-eco/?v=79cba1185463QuoteSustainability and brewing with a conscience is at the heart of our business.At Purity we take our responsibility to our environment and local community very seriously. We’ve made some huge strides for a small company but we are determined to continue to make a difference.Our brewery uses the latest heat exchange and steam recapture technology to reduce our energy consumption.Our spent grain goes to the Longhorn Cattle on the farm as well as going to Brewers Goose. The spent yeast goes to the local pigs and the used hops are used as fertiliser on the farm.We recycle our waste water by using a natural wetland system. Creating a unique and thriving ecosystem ensuring pure water is going back into the water system. Canning our beer on site with our own line allows us to reduce beer miles and less fuel being used.Our testament to sustainability was rewarded on a national level as we won the Insider Made in the UK Sustainable Manufacturer of the Year in 2015 and again in 2016 as Midland’s Sustainable Manufacturer.So it’s a big commercial success (rather than failings thread) for me.Don't the vast majority of ales/bitters/milds use isinglass?
For what it’s worth, having looked them up, I think they walk their talk, which is important to me as a consumer. Chief question for me is are they vegan (in output not byproduct use), I simply haven’t bought Isinglass refined stuff for years which is a pain but use barnivore.com to check stuff - I’ve emailed them to check if all their products are, certainly a lot are I’m sure all bottled/canned but it’s draft that’s usually the challenge, I think they are though. More significantly re: their spiel https://puritybrewing.com/pure-eco/?v=79cba1185463QuoteSustainability and brewing with a conscience is at the heart of our business.At Purity we take our responsibility to our environment and local community very seriously. We’ve made some huge strides for a small company but we are determined to continue to make a difference.Our brewery uses the latest heat exchange and steam recapture technology to reduce our energy consumption.Our spent grain goes to the Longhorn Cattle on the farm as well as going to Brewers Goose. The spent yeast goes to the local pigs and the used hops are used as fertiliser on the farm.We recycle our waste water by using a natural wetland system. Creating a unique and thriving ecosystem ensuring pure water is going back into the water system. Canning our beer on site with our own line allows us to reduce beer miles and less fuel being used.Our testament to sustainability was rewarded on a national level as we won the Insider Made in the UK Sustainable Manufacturer of the Year in 2015 and again in 2016 as Midland’s Sustainable Manufacturer.So it’s a big commercial success (rather than failings thread) for me.
Sustainability and brewing with a conscience is at the heart of our business.At Purity we take our responsibility to our environment and local community very seriously. We’ve made some huge strides for a small company but we are determined to continue to make a difference.Our brewery uses the latest heat exchange and steam recapture technology to reduce our energy consumption.Our spent grain goes to the Longhorn Cattle on the farm as well as going to Brewers Goose. The spent yeast goes to the local pigs and the used hops are used as fertiliser on the farm.We recycle our waste water by using a natural wetland system. Creating a unique and thriving ecosystem ensuring pure water is going back into the water system. Canning our beer on site with our own line allows us to reduce beer miles and less fuel being used.Our testament to sustainability was rewarded on a national level as we won the Insider Made in the UK Sustainable Manufacturer of the Year in 2015 and again in 2016 as Midland’s Sustainable Manufacturer
Quote from: Chris Smith on August 14, 2019, 11:47:20 AMQuote from: Bren'd on August 14, 2019, 11:18:17 AMQuote from: ChicagoLion on August 14, 2019, 10:29:00 AMQuote from: Diablo on August 14, 2019, 10:26:15 AM“Working with Aston Villa & Villa Park is testament to the ongoing success of our original mission when we started, which is to brew great beer without prejudice, with a conscience and with a consistency and an attention to detail, which is second to none.”Beer without prejudice and with a conscience? I really have got to read more company mission statements as I was totally unaware such magic existed.Yes it’s total bollocks It's good bollocks. I always look for a beer with a conscience, a beer with it's own mind, a living beer, a beer for the many not the few....Then I look at the purity website and I think "Oh do fuck off"Quite, but they do sell some decent beer which will be the first time in living memory at Villa Park.I'm with you on that Chris. Decent beer is exactly what it is.
Quote from: Bren'd on August 14, 2019, 11:18:17 AMQuote from: ChicagoLion on August 14, 2019, 10:29:00 AMQuote from: Diablo on August 14, 2019, 10:26:15 AM“Working with Aston Villa & Villa Park is testament to the ongoing success of our original mission when we started, which is to brew great beer without prejudice, with a conscience and with a consistency and an attention to detail, which is second to none.”Beer without prejudice and with a conscience? I really have got to read more company mission statements as I was totally unaware such magic existed.Yes it’s total bollocks It's good bollocks. I always look for a beer with a conscience, a beer with it's own mind, a living beer, a beer for the many not the few....Then I look at the purity website and I think "Oh do fuck off"Quite, but they do sell some decent beer which will be the first time in living memory at Villa Park.
Quote from: ChicagoLion on August 14, 2019, 10:29:00 AMQuote from: Diablo on August 14, 2019, 10:26:15 AM“Working with Aston Villa & Villa Park is testament to the ongoing success of our original mission when we started, which is to brew great beer without prejudice, with a conscience and with a consistency and an attention to detail, which is second to none.”Beer without prejudice and with a conscience? I really have got to read more company mission statements as I was totally unaware such magic existed.Yes it’s total bollocks It's good bollocks. I always look for a beer with a conscience, a beer with it's own mind, a living beer, a beer for the many not the few....Then I look at the purity website and I think "Oh do fuck off"
Quote from: Diablo on August 14, 2019, 10:26:15 AM“Working with Aston Villa & Villa Park is testament to the ongoing success of our original mission when we started, which is to brew great beer without prejudice, with a conscience and with a consistency and an attention to detail, which is second to none.”Beer without prejudice and with a conscience? I really have got to read more company mission statements as I was totally unaware such magic existed.Yes it’s total bollocks
“Working with Aston Villa & Villa Park is testament to the ongoing success of our original mission when we started, which is to brew great beer without prejudice, with a conscience and with a consistency and an attention to detail, which is second to none.”Beer without prejudice and with a conscience? I really have got to read more company mission statements as I was totally unaware such magic existed.
Do they do a lager too or just ales?I wonder if we’ll see pop up stands on the concourses to assist with the queues at usual outlets.
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Topic: Commercial failings (Read 56644 times)
