Meaning Evil. Stirring trouble

[McGraths Dry Cleaning]

I work in publishing and the traditional newspapers are dying - they're just wringing out the last scraps of income by any means possible. That generally means provocative and clickbate style content and headlines.

[pauliewalnuts]

Has anyone noticed the ambiguous titles that our supposedly local newspaper (Evening Mail)is spouting especially on social media just
to get people to click on them

That's basically what most news organisations do on the internet.

The mail is particularly bad, though, totally agree.

The Mail is basically a tsunami of utterly fucking witless clickbait which, when you click through, will lead you to a page absolutely festooned with intrusive advertising (including video which counts down to an autoplay), and content that bears little or no relation to the headline you clicked through, and is usually just some nonsense lifted from Twitter / Youtube / elsewhere on the internet.

For example, they'll spot a few Villa fans on Twitter saying how well Mings played last week. That then becomes a clickbait headline of "Aston Villa fans amazed by player" or some-such, which when you follow basically consists of a paragraph about Mings plus four or five twitter quotes from fans saying he's really good.

[PeterWithesShin]

"You'll never believe what Villa fans are saying about this player"
"Aston Villa star gives an update on his availability - and the supporters will want to hear it"
"The news all Villa fans have been desperate to hear"
"Stoke City legend gives his blunt verdict on Aston Villa - and he's right"
"The Aston Villa news that every supporter has been dreading"

[phantom limb]

The best is when they make an article by quoting random people from Twitter with their thoughts. I can go on Twitter for myself thanks, and more importantly who cares?

[darren woolley]

How come they are so biased towards us we are the biggest club in the Midlands and the one with the biggest fan base that's fact you would think they would be more of a Villa based paper which would increase circulation of there paper I just don't get it not very good business practic to alienate it's readers.

[kippaxvilla2]

Most, if not all of them are like that and have been for a while. I used to check the Villa news at NewsNow, but the headlines are nothing but clickbait, so I don't bother anymore. I just come straight to H&V instead.

HITC is the worst.  'Dean Smith Gives a Very Honest Assessment of Villa's squad.....and Villa fans won't like it.'  Click on it and it says something like 'I didn't think we pressed them enough in the 2nd half.'

[Risso]

How come they are so biased towards us we are the biggest club in the Midlands and the one with the biggest fan base that's fact you would think they would be more of a Villa based paper which would increase circulation of there paper I just don't get it not very good business practic to alienate it's readers.

They probably have research that shows that people are more likely to click on something that annoys them than something they agree with.

[kippaxvilla2]

"You'll never believe what Villa fans are saying about this player"
"Aston Villa star gives an update on his availability - and the supporters will want to hear it"
"The news all Villa fans have been desperate to hear"
"Stoke City legend gives his blunt verdict on Aston Villa - and he's right"
"The Aston Villa news that every supporter has been dreading"

With the last one being an update on Kozak.

[cheltenhamlion]

It is a bit like Club Call used to be in the 90's.

[brian green]

It has been a shit newspaper ever since we used to have to use it as bog paper back before toilet rolls.

[The Man With A Stick]

It is a bit like Club Call used to be in the 90's.

"VILLA SWOOP FOR WORLD CUP STAR" 0898 12 11 48

Phone them up and it's John fucking Fashanu, who admittedly did a USA '94 commentary stint on Nigerian TV.

[pauliewalnuts]

Great example

Click bait text = "Ashamed’ - Why Frederic Guilbert is furious after Aston Villa transfer"

Click through article: https://www.birminghammail.co.uk/sport/football/transfer-news/ashamed-frederic-guilbert-furious-after-15855916.amp

Precis: he is angry because his current club, Caen, are shit.

I'd be interested to hear Gregg Evans or Steve Wollaston defend misleading rubbish like that.

In fact, I'll ask them.

[tomd2103]

Great example

Click bait text = "Ashamed’ - Why Frederic Guilbert is furious after Aston Villa transfer"

Click through article: https://www.birminghammail.co.uk/sport/football/transfer-news/ashamed-frederic-guilbert-furious-after-15855916.amp

Precis: he is angry because his current club, Caen, are shit.

I'd be interested to hear Gregg Evans or Steve Wollaston defend misleading rubbish like that.

In fact, I'll ask them.

Gregg Evans is an Albion fan, but what about Steve Wollaston?  He is always having a dig at us. 

[adrenachrome]

Great example

Click bait text = "Ashamed’ - Why Frederic Guilbert is furious after Aston Villa transfer"

Click through article: Shitefest

Precis: he is angry because his current club, Caen, are shit.

I'd be interested to hear Gregg Evans or Steve Wollaston defend misleading rubbish like that.

In fact, I'll ask them.

Great, another link to the shitefest. Probably worth 28 clicks.

If you ever go there disable Javascript in your browser or better yet use Tor which has Noscript as default.

[Steve67]

Vital Villa is just as bad. The Mail is shit, misleading and antagonistic. A bit like Radio WM.