Newcastle were going to rename their ground,Sports Direct Arena.It was the fans who stopped it.
Quote from: robleflaneur on May 30, 2018, 01:08:44 PMNewcastle were going to rename their ground,Sports Direct Arena.It was the fans who stopped it.It spent a year called that and then Wonga bought the commercial rights including stadium naming. They probably, wisely, decided that The Wonga Stadium would be a really shit name and reverted back to SJP, but they still paid for the naming rights.
Quote from: paul_e on May 30, 2018, 12:52:54 PMQuote from: Ad@m on May 30, 2018, 12:45:08 PMNaming rights aren't worth much though if no-one uses the name.It's not a coincidence that the only stadia to sell naming rights in the UK are those which were purpose built - Emirates, Etihad, Bet365, Macron, etc, whilst at the same time, the two most famous stadia in the country, Old Trafford and Anfield, haven't sold naming rights. It's simply the case that where a stadium is established no-one's going to pay much to rename it because everyone will keep using the old name.The other obvious example was when Newcastle tried to rename St James Park, and after realising no-one would pay for it, they gave up.This bit show that you didn't really read what I wrote so I'll repeat it, we're not looking to sell naming rights to anyone, we're looking at sponsoring ourselves through another company Xia owns so we don't need to show how they would get a return on investment, all we need to do is prove to a panel that the deal we're looking to put in place is fair. There are plenty of little ways to do that and all together I think you're looking at a decent sum, not enough to completely ignore FFP but this could well be the difference between selling Chester or not, for example.Yet another example of why I really should stick to my rule of not reading or responding to your posts.
Quote from: Ad@m on May 30, 2018, 12:45:08 PMNaming rights aren't worth much though if no-one uses the name.It's not a coincidence that the only stadia to sell naming rights in the UK are those which were purpose built - Emirates, Etihad, Bet365, Macron, etc, whilst at the same time, the two most famous stadia in the country, Old Trafford and Anfield, haven't sold naming rights. It's simply the case that where a stadium is established no-one's going to pay much to rename it because everyone will keep using the old name.The other obvious example was when Newcastle tried to rename St James Park, and after realising no-one would pay for it, they gave up.This bit show that you didn't really read what I wrote so I'll repeat it, we're not looking to sell naming rights to anyone, we're looking at sponsoring ourselves through another company Xia owns so we don't need to show how they would get a return on investment, all we need to do is prove to a panel that the deal we're looking to put in place is fair. There are plenty of little ways to do that and all together I think you're looking at a decent sum, not enough to completely ignore FFP but this could well be the difference between selling Chester or not, for example.
Naming rights aren't worth much though if no-one uses the name.It's not a coincidence that the only stadia to sell naming rights in the UK are those which were purpose built - Emirates, Etihad, Bet365, Macron, etc, whilst at the same time, the two most famous stadia in the country, Old Trafford and Anfield, haven't sold naming rights. It's simply the case that where a stadium is established no-one's going to pay much to rename it because everyone will keep using the old name.The other obvious example was when Newcastle tried to rename St James Park, and after realising no-one would pay for it, they gave up.
And it doesn't have to be commercially viable if the person sponsoring it is the same person that owns the club and is just using it as a way to pump a few million into the club.
The biggest thing I take from the statement is that Bruce will be off.
Yeah, I didn't think it read like Bruce was going anywhere. The biggest hint I took from that is that any outgoing is fair game.