A bit more invention perhaps - Villa Park becoming the "Recon Arena" or "Recon Villa Park" for £30m a season for 5 years? Has Dr Tony got the financial clout??
One of the less obvious reasons I wanted us to go up was to see the colour of Dr T's money. I do believe he's genuine and has the financial clout, but there is that nagging suspicion he is hiding behind the FFP thing. Had we gone up there would have been no excuse and we could have seen what he was all about in his plan to get us to Eurpoean domination.I'm still confused as to how some teams seem to be able to swerve it better than others - surely Wolves were outspending their turnover - and yet we always seem to have to fall in line.
Are we the only club that seems bothered about FFP? If 12 clubs have failed it this season and we’re yet to see any fines, transfer embargo’s or points deductions it doesn’t seem like the league are taking it that seriously!?
Quote from: VinnieChase84 on May 30, 2018, 11:21:20 AMAre we the only club that seems bothered about FFP? If 12 clubs have failed it this season and we’re yet to see any fines, transfer embargo’s or points deductions it doesn’t seem like the league are taking it that seriously!? I don't know if we're the only club taking it seriously, but we do seem to be the only one that's been worried about it ever since it was introduced.
Is everybody a chartered accountant all of a sudden?
Quote from: Villafirst on May 30, 2018, 07:42:39 AMA bit more invention perhaps - Villa Park becoming the "Recon Arena" or "Recon Villa Park" for £30m a season for 5 years? Has Dr Tony got the financial clout??In my opinion we have been preparing for this as soon as we couldn't secure a top 2 place. With the announcement of the training ground sponsorship etc. If we can add £30m to the coffers to rename the ground then we should do it. Everyone will still call it Villa park anyway.
Quote from: VinnieChase84 on May 30, 2018, 08:47:30 AMQuote from: Villafirst on May 30, 2018, 07:42:39 AMA bit more invention perhaps - Villa Park becoming the "Recon Arena" or "Recon Villa Park" for £30m a season for 5 years? Has Dr Tony got the financial clout??In my opinion we have been preparing for this as soon as we couldn't secure a top 2 place. With the announcement of the training ground sponsorship etc. If we can add £30m to the coffers to rename the ground then we should do it. Everyone will still call it Villa park anyway.Which is precisely why renaming Villa Park will have sod all effect on FFP.
Quote from: Ad@m on May 30, 2018, 12:19:29 PMQuote from: VinnieChase84 on May 30, 2018, 08:47:30 AMQuote from: Villafirst on May 30, 2018, 07:42:39 AMA bit more invention perhaps - Villa Park becoming the "Recon Arena" or "Recon Villa Park" for £30m a season for 5 years? Has Dr Tony got the financial clout??In my opinion we have been preparing for this as soon as we couldn't secure a top 2 place. With the announcement of the training ground sponsorship etc. If we can add £30m to the coffers to rename the ground then we should do it. Everyone will still call it Villa park anyway.Which is precisely why renaming Villa Park will have sod all effect on FFP.I really don't know how true this is despite the number of times you (and others) have repeated it. It gets ruled by an independent panel who have to say whether the value given is reasonable but who really knows what is reasonable in this regard? "but people will still call it Villa Park" is only an argument if you're trying to generate external income, if recon are the sponsor then the 'return on investment' is largely irrelevant. If Xia argues that his vision for the club and the area is to use the Recon brand to implement smart citytech then he can cite a legitimate 'exposure' value to getting the branding around the stadium and use that to justify the costs. I really wouldn't be surprised if a figure around £5-6m a year was agreed as acceptable, especially given we have the sheer number of TV games we were selected for also working in our favour.
Naming rights aren't worth much though if no-one uses the name.It's not a coincidence that the only stadia to sell naming rights in the UK are those which were purpose built - Emirates, Etihad, Bet365, Macron, etc, whilst at the same time, the two most famous stadia in the country, Old Trafford and Anfield, haven't sold naming rights. It's simply the case that where a stadium is established no-one's going to pay much to rename it because everyone will keep using the old name.The other obvious example was when Newcastle tried to rename St James Park, and after realising no-one would pay for it, they gave up.
Quote from: Ad@m on May 30, 2018, 12:45:08 PMNaming rights aren't worth much though if no-one uses the name.It's not a coincidence that the only stadia to sell naming rights in the UK are those which were purpose built - Emirates, Etihad, Bet365, Macron, etc, whilst at the same time, the two most famous stadia in the country, Old Trafford and Anfield, haven't sold naming rights. It's simply the case that where a stadium is established no-one's going to pay much to rename it because everyone will keep using the old name.The other obvious example was when Newcastle tried to rename St James Park, and after realising no-one would pay for it, they gave up.This bit show that you didn't really read what I wrote so I'll repeat it, we're not looking to sell naming rights to anyone, we're looking at sponsoring ourselves through another company Xia owns so we don't need to show how they would get a return on investment, all we need to do is prove to a panel that the deal we're looking to put in place is fair. There are plenty of little ways to do that and all together I think you're looking at a decent sum, not enough to completely ignore FFP but this could well be the difference between selling Chester or not, for example.
The other obvious example was when Newcastle tried to rename St James Park, and after realising no-one would pay for it, they gave up.