New badge

[djtbc]

A much deeper look at the project in here - it all hangs together better too...
http://www.someoneinlondon.com/project/the_claws_are_out/

[Risso]

A much deeper look at the project in here - it all hangs together better too...
http://www.someoneinlondon.com/project/the_claws_are_out/

"We do branding, not blanding."

[adrenachrome]

Don't bite the brand that bleeds you.

[aj2k77]

I like it all, it's an improvement anyway.

[Jon Crofts]

A much deeper look at the project in here - it all hangs together better too...
http://www.someoneinlondon.com/project/the_claws_are_out/

"We do branding, not blanding."

Bloody hipsters, I bet they're all eating mung bean salad off a slate.

[cdward]

AVFC
NF-NP-NE-NH

[FatSam]

Removing 8 letters at a cost of £80,000 that's £10k a letter.

Far better, cheaper and more realistic would have been the addition of just 2 letters U and N.

UNPREPARED

Whilst I too would have preferred a more fundamental re-design, I sense you are deliberately over-simplifying for comedic effect.

[FatSam]

I think it's a bit better. You can see that the brief given to the branding company was to tweak and improve what we had rather than re-design. The lion is definitely better, and could transfer to a different design in future. It's also better being larger within the shield. The fundamental problems remain that it says 'AVFC' rather than 'ASTON VILLA', and that it's a poxy shield shape.

[adrenachrome]

Anybody with even a scintilla of a clue about PR in our current situation would say keep your heads below the parapet, they are hurting out there and they want to kill something or someone. Don't be tweeting, don't be rebranding, don't be posting photo's of your new car, don't be that slackjawed flabby onegoalayear,  don't be ringing the poor ****** up to renew their season tickets.

Leave the poor bastards with their misery.

AND DON'T BE A FUCKING DICKWAD YOU DISMAL SLAGS

[edgysatsuma89]

1. I prefer the lion.
2. Would have preferred 'Aston Villa' over 'AVFC'.
3. Not bothered about 'Prepared' being removed as it has been removed in the past (particularly the longed for circular badge).

Ultimately though... I'm really not bothered, and never will be over a change of badge. It's not like they've put in a hippo hoola-hooping.

[KevinGage]

Easy to be critical, but -AVFC apart- it's not too bad.

Was closer to what I was hoping for in 2007.

The lion has a bit of definition now, and gold rather than light yellow on a light blue background looks vaguely professional.

Now we just need a new owner.

[German James]

Ultimately though... I'm really not bothered, and never will be over a change of badge. It's not like they've put in a hippo hoola-hooping.

I'm so, so sorry.

[Dave Cooper please]

I like that one.

[olaftab]

I'd like to see how the national Press reacts to this news that sets up the first necessary step in our recovery?

[villadelph]

Ultimately though... I'm really not bothered, and never will be over a change of badge. It's not like they've put in a hippo hoola-hooping.

I'm so, so sorry.

dood, I love that.