New badge

[QuintonVilla]

It's like the world's worst spot the difference competition.

[go on the dog]

Maybe its changed a bit just to match Randys tattoo better

[darren woolley]

I think the lion looks better but I would have liked us to go back to the round badge my favourite.

[villabear]

The statement says "Lions have been used for centuries as the centre-pieces of coats of arms - widely perceived as the king of beasts, they stand for values such as bravery, valor and strength"

So basically everything we haven't been this season.

[Clampy]

I'd have preferred us to have gone back to the round one but it's fine.

[London Villan]

£80,000 worth of changes there... pocket change in the cost of running a football club, but still.

I'd be surprised if that covers the cost of the various versions they will need to change around the ground and Bodymoor.

[Marlon From Bearwood]

Talk about a missed opportunity. We have a chance to get rid of a badge that very few fans like and replace it with something decent and we manage, somehow, to make it even worse.

[gpbarr]

Talk about a missed opportunity. We have a chance to get rid of a badge that very few fans like and replace it with something decent and we manage, somehow, to make it even worse.

No surprise. We are run by baffoons, completely out of touch with the fan base

[DeeBoy1]

We've got a new badge
We've got a new baaaaaadge
We don't care that we're down
Coz we've got a new badge

[PeterWithesShin]

Talk about a missed opportunity. We have a chance to get rid of a badge that very few fans like and replace it with something decent and we manage, somehow, to make it even worse.

No surprise. We are run by baffoons, completely out of touch with the fan base

Or is it a case of it's worse in your opinions, and there are others think it's better? So as many think it's better i'm not sure how they are out of touch with the entire fan base.

[ldavfc4eva]

Don't mind it but it's a bit "meh" isn't it.

Once again a chance missed to engage with the fans on an obviously important part of our club.

[avfcpg]

The round badge with the revamped lion in would have been cool...but hey, it's a badge, the very least of our worries.

[Toronto Villa]

Don't mind it but it's a bit "meh" isn't it.

Once again a chance missed to engage with the fans on an obviously important part of our club.

How has it missed an opportunity? There's an entire generation of fans who have absolutely no connection with the round badge for example. There's another generation that only know the shield one that was created in Doug's time. It's practically impossible for the badge to connect with everyone and make everyone happy. And frankly speaking Randy as owner of the club will have had a say and would have had to agree to this. It's not going to change or change significantly until he sells. And then the next bloke might have his own ideas that people may not agree with.

[Holte L2]

What new badge?

[Marlon From Bearwood]

The club could have produced 5 or 6 designs and let the fans vote for their favourite.

I think Everton even changed their new badge after complaints by fans.