New badge

[Jimbo]

And why change the badge if you're actively pursuing a buyer for the club?

We're not though are we? There's no way Lerner will sell now, he wants all his money back and right now that can only be a dream.

But, but... I keep hearing how much he wants to sell, but people don't buy football clubs any more.

[wozwebs]

Something is incoming on the official site

http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475573,00.html

Says 'Club statement: Club crest' but blank at the moment

[VinnieChase84]

Something is incoming on the official site

http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475573,00.html

Says 'Club statement: Club crest' but blank at the moment

Less than 80k, slightly different than the ludicrous £2m slant the evening mail took on

[cdbearsfan]

Maybe they were including the badge's wages.

[PeterWithesShin]

The Club can confirm that we will be refreshing our badge this summer as part of a comprehensive visual identity rebrand project.

The whole project has cost less than £80,000 - not the £2m quoted in press reports this week.

The work, which was undertaken to make us more effective in the digital age, affects Club publications, retail products, AVTV graphics, the current and the new official website and the stadium.

However, we will not be spending significant sums on changing the branding in the ground this summer.

[Tayls_7]

Relatively low budget rebranding. Exciting times.

[PeterWithe]

Maybe they were including the badge's wages.

Wouldn't it have gone for an image rights deal?

[Toronto Villa]

Good. That's Bevington coming out and dispelling this stupid rumour. And what is the fucking big deal anyway? Is it because it is Aston Villa that somehow the Birmingham Mail and the fucking Mirror need to play it up? Clubs across the planet go through logo changes, badge changes, design changes all the time. Google changed its logo last year, it's not a big deal. I'm glad though we have addressed this.

I'm glad we are making subtle changes as well as major changes at the club. The big changes need to follow with players, manager and ultimately on the pitch but not everything happens in the order everyone wants. We are making all kinds of moves to rid ourselves of the stench of the past few years but it will take time and dedication. The badge probably won't change all that much given the bloke who owned the club at the time of the last change, is still the same bloke. And if it does, and we all like it then great. At the end of the day we need to get this right on the pitch, everything else is dressing. But what a non story.

[joe_c]

£2m is what I hope the club charges the Mail every time they print the toe curling torn badge graphic.

[SashasGrandad]

Something is incoming on the official site

http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475573,00.html

Says 'Club statement: Club crest' but blank at the moment

Less than 80k, slightly different than the ludicrous £2m slant the evening mail took on

If they'd had the balls to fine Flabby 2 weeks wages that would have more than paid for it.

[Toronto Villa]

£2m is what I hope the club charges the Mail every time they print the toe curling torn badge graphic.

I shouldn't hate our local paper because it was such an important vehicle of Villa information in my early life in Birmingham, but I really do hate what they have become. Like I said this is a non story, that they have essentially exaggerated into yet another negative. There's so much material out already there that there's no need, but they never miss an opportunity when it comes to us.

[Chris Harte]

£2M or £80k. It makes no odds either way and I cannot believe the club has taken the trouble to respond to this.

What next? "Villa's season stinks" headlines in the Birmingham Mail rebuffed by club statements that read "The club's season doesn't stink, it's just left more of a bitter taste"?

[PeterWithesShin]

Something is incoming on the official site

http://www.avfc.co.uk/page/NewsDetail/0,,10265~5475573,00.html

Says 'Club statement: Club crest' but blank at the moment

Less than 80k, slightly different than the ludicrous £2m slant the evening mail took on

If they'd had the balls to fine Flabby 2 weeks wages that would have more than paid for it.

Or more likely, if they'd had the grounds to. I'm assuming he didn't breach his contract in any way which is why no further action was taken.

[Jimbo]

Stay relevant by winding up your target audience. The Mail is nothing more than a trolling outfit.

[Toronto Villa]

£2M or £80k. It makes no odds either way and I cannot believe the club has taken the trouble to respond to this.

What next? "Villa's season stinks" headlines in the Birmingham Mail rebuffed by club statements that read "The club's season doesn't stink, it's just left more of a bitter taste"?

I think they needed to. Because so many other recent Villa stories that got out of hand we never had any kind of defence. Once papers like our very own start to realize we are going to dispel utter bollocks they'll be less likely to try it, and that will also be commincated to them privately. We won't need to respond to everything then because this won't a story in the future. We have become such an easy target that we need to have a bit of PR steel.