New badge

[RussellC]

They really don't need to consult an agency, or spend thousands of pounds. They have a ready made, simple, clean, beautiful, modern design from the '70s that would please a great deal of fans. We don't need a star to convince us that we mattered once, over 30 years ago. We don't need a motto that we've failed to live up to for a great deal of my Villa supporting life. Just go with the round badge and make us feel a bit more like Aston Villa again.

Beautifully put.

[Ron Manager]

this one was always my favourite as I passed it on my way to our school sports fields for almost 7 years

That really is superb isn't it.

Absolutely magnificient and historic.

[Malandro]

They should have just replicated it.

[Jimbo]

They really don't need to consult an agency, or spend thousands of pounds. They have a ready made, simple, clean, beautiful, modern design from the '70s that would please a great deal of fans. We don't need a star to convince us that we mattered once, over 30 years ago. We don't need a motto that we've failed to live up to for a great deal of my Villa supporting life. Just go with the round badge and make us feel a bit more like Aston Villa again.

If you're a certain age. Other generations will think of the best badge as being a different one. It's like Dr Who - the badge you think is the proper one is a more reliable test of age than carbon dating.

Maybe. But there are other factors in support of the round badge. It's synonymous with a period of hope, pride and success for the club, without hammering the point home with a star. It's a modern design, shields being a little old hat. And it's nicely symmetrical, self-contained and very simple.

[FatSam]

They really don't need to consult an agency, or spend thousands of pounds. They have a ready made, simple, clean, beautiful, modern design from the '70s that would please a great deal of fans. We don't need a star to convince us that we mattered once, over 30 years ago. We don't need a motto that we've failed to live up to for a great deal of my Villa supporting life. Just go with the round badge and make us feel a bit more like Aston Villa again.

I'm a big fan of the round badge also, because my formative Villa-supporting years were late 80s/ early 90s, so I would be happy with something that harks back to this, or the 50s shield one. I also think the star was an incredibly small-time.

It may be the case that the use of these original badges is not trademark/ copyright protected in the same way that a new badge would be, and so the club would be opening themselves up to a whole world of fakes and counterfeit merchandising, that all other clubs are seeking to protect themselves from.

[Steve Z]

I found this link, Sorry if its already been posted


Yesterday, news broke on a potential new crest and today, it looks like we might know what that badge looks like.

Someone at VT has paged through the trademark filings and found a registered trademark that ticks the boxes — new, clawed lion and the removal of "prepared" being the imperative ones.

[Malandro]

Like others have said, I'd prefer to see Aston Villa on the badge.

[mattjpa]

I found this link, Sorry if its already been posted


Yesterday, news broke on a potential new crest and today, it looks like we might know what that badge looks like.

Someone at VT has paged through the trademark filings and found a registered trademark that ticks the boxes — new, clawed lion and the removal of "prepared" being the imperative ones.

Its alright to be fair. Shame they chose not to reuse the lion from the 1992 badge (as during my formative years I decided it would be a good idea to have it tattooed on my back) but whatever. They have missed a trick not bringing back the round one which would have gone down really well, or even used the round one with an updated lion but its still an improvement over the current one

[The Edge]

I found this link, Sorry if its already been posted


Yesterday, news broke on a potential new crest and today, it looks like we might know what that badge looks like.

Someone at VT has paged through the trademark filings and found a registered trademark that ticks the boxes — new, clawed lion and the removal of "prepared" being the imperative ones.

Its alright to be fair. Shame they chose not to reuse the lion from the 1992 badge (as during my formative years I decided it would be a good idea to have it tattooed on my back) but whatever. They have missed a trick not bringing back the round one which would have gone down really well, or even used the round one with an updated lion but its still an improvement over the current one

Ok. Remove the stupid white star. It makes us look like a sad old bag lady wearing a tatty old fancy hat desperately trying to tell the world that she was a "somebody" once.Find a place to put in "Prepared" Put a claret and white edging round the shield and we might be getting somewhere.

[curiousorange]

It might be nitpicking, and far be it from me to claim to be an expert of lions rampant, but the forelimbs seem out of proportion to me.

[Smirker]

Are we seriously going to spend money replacing the mosaics?  The decoration on the much-missed Trinity Road was never updated when there was a change of badge.


Also, regarding the star.  Personally until there is some official consistency in their use, I wouldn't bother.  By way of two examples, I'll take my closest Premier League and Football League clubs.  Man City have on their soon-to-be-replaced badge have three stars.  What do they represent?  Bury have two.  What about those?

Man City's stars don't represent anything. They were included to give the crest a more 'continental' feel like the big European clubs. If they represented trophy success they would either have to be removed or be inside the crest in a similar way ours is.

Bury, fuck knows.

[Smirker]

I found this link, Sorry if its already been posted


Yesterday, news broke on a potential new crest and today, it looks like we might know what that badge looks like.

Someone at VT has paged through the trademark filings and found a registered trademark that ticks the boxes — new, clawed lion and the removal of "prepared" being the imperative ones.

That can't be it or even similar to it. I refuse to believe it will be that shit.

Worst crest ever ffs.

[TopDeck113]

Are we seriously going to spend money replacing the mosaics?  The decoration on the much-missed Trinity Road was never updated when there was a change of badge.


Also, regarding the star.  Personally until there is some official consistency in their use, I wouldn't bother.  By way of two examples, I'll take my closest Premier League and Football League clubs.  Man City have on their soon-to-be-replaced badge have three stars.  What do they represent?  Bury have two.  What about those?

Man City's stars don't represent anything. They were included to give the crest a more 'continental' feel like the big European clubs. If they represented trophy success they would either have to be removed or be inside the crest in a similar way ours is.

Bury, fuck knows.

Absolutely correct about City's stars.  Which is why, for me, currently including them lacks any wider credibility.  If U.E.F.A. were to say that only clubs who have won the European Cup/Champions League were allowed a silver star above their crest and no other stars allowed, then I'd be delighted.

Bury's stars are there for their 1900 and 1903 F.A. Cup triumphs.

[Des Little]

I found this link, Sorry if its already been posted


Yesterday, news broke on a potential new crest and today, it looks like we might know what that badge looks like.

Someone at VT has paged through the trademark filings and found a registered trademark that ticks the boxes — new, clawed lion and the removal of "prepared" being the imperative ones.

That can't be it or even similar to it. I refuse to believe it will be that shit.

Worst crest ever ffs.

That would be £2M well spent

[dave.woodhall]

It's incredible how many people have thought all along that the star was wrong when the biggest demand when we were going to have the last badge was that it Must Have A Star.