New badge

[Bill Locky]

I just hope that the lion is properly rampant and not like a kitten playing with a ball of wool.

[Nelly]

For me the word 'Prepared' is synonymous with Villa. I'd be annoyed if they removed it, especially after this season. It's almost an admission of fecklessness. I like our traditions.

[richtheholtender]

Nobody label this "a typical Villa decision" though, Toronto Villa will freek out.

[cdbearsfan]

I've always thought "Prepared" was a bit naff.

[saunders_heroes]

I love the "Prepared" motto but it hasn't always been on our badge, so if they take it off it's no big deal. It'll still be our motto. Our current badge is crap, so let's hope the new one is an improvement.
Just give us the round one back.

[Toronto Villa]

this one was always my favourite as I passed it on my way to our school sports fields for almost 7 years

[VinnieChase84]

You'd think that the club would have consulted with some fans at some stage during this process (that began last summer from what I've read)
One person on Twitter saying they saw a few of the re-designs and that a high percentage were round and "all better than our current one"

[FatSam]

You'd think that the club would have consulted with some fans at some stage during this process (that began last summer from what I've read)
One person on Twitter saying they saw a few of the re-designs and that a high percentage were round and "all better than our current one"

I'm all for getting a high quality design agency to study the ethos of the club and previous badges, and come up with something. It's what should have been done 10 years ago instead of RL getting his crayons out. It's also better than trying to design something by committee. Normally a certain amount of the budget for these sorts of things goes on consultation, so I would also expect that there has been a certain amount of 'market testing' so to speak. I anticipate that it will be better than the current one, as they've identified that this needs changing - which was obvious to anyone with any design sensibility from the moment it was unveiled. I can clearly remember the 'is that it?' disappointment at the time, and the nagging sense that this would only end up having to be rectified at some point in the future, but that couldn't be too soon as it would be an admission that they got it wrong and that resources had been wasted, whilst at the same time not wanting the badge to be constantly changed as this starts to erode or at least dilute the clarity of identity of the club. I hope it's a good, well judged design, that is informed by our history, whilst fulfilling all the obvious marketing requirements. I'm encouraged by the same agency designing Spurs's badge, which I think was a real improvement for them.

[Jimbo]

They really don't need to consult an agency, or spend thousands of pounds. They have a ready made, simple, clean, beautiful, modern design from the '70s that would please a great deal of fans. We don't need a star to convince us that we mattered once, over 30 years ago. We don't need a motto that we've failed to live up to for a great deal of my Villa supporting life. Just go with the round badge and make us feel a bit more like Aston Villa again.

[fbriai]

They really don't need to consult an agency, or spend thousands of pounds. They have a ready made, simple, clean, beautiful, modern design from the '70s that would please a great deal of fans. We don't need a star to convince us that we mattered once, over 30 years ago. We don't need a motto that we've failed to live up to for a great deal of my Villa supporting life. Just go with the round badge and make us feel a bit more like Aston Villa again.

My thoughts exactly.

[DB]

this one was always my favourite as I passed it on my way to our school sports fields for almost 7 years

That really is superb isn't it.

[aj2k77]

this one was always my favourite as I passed it on my way to our school sports fields for almost 7 years

Beautiful. The old Villa Park was a common sight for me and a few others when we'd wag school for a kick about in Aston Park.

[dave.woodhall]

They really don't need to consult an agency, or spend thousands of pounds. They have a ready made, simple, clean, beautiful, modern design from the '70s that would please a great deal of fans. We don't need a star to convince us that we mattered once, over 30 years ago. We don't need a motto that we've failed to live up to for a great deal of my Villa supporting life. Just go with the round badge and make us feel a bit more like Aston Villa again.

If you're a certain age. Other generations will think of the best badge as being a different one. It's like Dr Who - the badge you think is the proper one is a more reliable test of age than carbon dating.

[Ron Manager]

this one was always my favourite as I passed it on my way to our school sports fields for almost 7 years

I agree TV  The one I started with. This should be on the outside of Villa Park and on the club stationery, it looks majestic. But I also agree with PWS his excellent suggestion should be on the playing  kit and all items in the club shop.

The current washed out abomination should be consigned to a skip and set on fire...and the candy one before it!. No stars on the new one!!

[Clampy]

I don't mind the present one that much but I do like to idea of bringing back the old round one.