I think we should be trying to reinforce our identity, not dilute it. If we're not careful, claret shirts, blue sleeves will become more synonymous with West Ham and Burnley than with us. Other than their 'final season at Highbury' shirt, Arsenal have not tinkered with their format, and I don't think we should either. I'm not a marketing expert, but I can't help thinking that if we'd had a more concerted effort during the 90s, in the same way that Man Utd did, and didn't vary our shirt format, then we would have a bigger international profile now.