Now, this is a tricky looking job.

[itbrvilla]

"Aston Villa Football Club, established in 1874, was one of the founders of the football league in 1888 and a founding member of the Premier League in 1992. Aston Villa’s matches were watched by more than 130 million people last season and it the Club has millions of followers around the world..."

I've said before and I'll say it again, our unique selling point, the cornerstone of our brand, should be that we are the creators of league football.  William McGregor could be marketed as the W.G. Grace of the game and his image could be used in so many commercial ways if the Club was savvy enough.  (Obviously this would be more easily achieved if it was done on the back of purposeful, strategic investment and successful team performance.) 

It really does get on my goat (is that the right term?), to put it mildly, that the Club seems to gloss over all this and lump us in with the other eleven clubs, when we actually came up with the whole idea. I just can't get my head around it - shout it from the roof tops, let every know, even if they don't want to know.

Yeah but,did he invent the Premiership!

[Billy Walker]

"Aston Villa Football Club, established in 1874, was one of the founders of the football league in 1888 and a founding member of the Premier League in 1992. Aston Villa’s matches were watched by more than 130 million people last season and it the Club has millions of followers around the world..."

I've said before and I'll say it again, our unique selling point, the cornerstone of our brand, should be that we are the creators of league football.  William McGregor could be marketed as the W.G. Grace of the game and his image could be used in so many commercial ways if the Club was savvy enough.  (Obviously this would be more easily achieved if it was done on the back of purposeful, strategic investment and successful team performance.) 

It really does get on my goat (is that the right term?), to put it mildly, that the Club seems to gloss over all this and lump us in with the other eleven clubs, when we actually came up with the whole idea. I just can't get my head around it - shout it from the roof tops, let every know, even if they don't want to know.

Apart from us, I don't think anyone cares anymore.

You're right but that is the whole point of marketing and branding - you just get the message out there until it is the first thing people associate with Villa so that they have no choice but to "care".  I couldn't care less that man utd seem to think their stadium is "The Theatre of Dreams" but over the last fifteen to twenty years I have been bombarded by so many references to it that now it is a name that has become synonymous with the club and its brand image.  The thing is "theatre of dreams" as a phrase means bugger all. It's not based on fact, it's just a throwaway comment from a third-rate book by Bobby Charlton.  Fair play to the P.R. and money men behind man utd because they had enough vision and foresight to see its potential.

A concerted, focused effort of making McGregor the cornerstone of the Club brand could, in the long term,  add value to Villa but this would all need to be done as part of a huge overall strategy to get us competing again at the right end of the table.  Lerner should have been onto this as soon as he took over the club...working on the brand right now when we are in the position we are now in is, as Paulie  suggests at the top of the thread, the very definition of a "hard sell". 

[Olof's Beard]

Typo in the first paragraph. Sack the board.

[DeKuip]

There are already too many marketing people ruining football.
It's just a bloody game.

(I didn't need a degree course to come up with/nick that slogan either).

[itbrvilla]

One consideration should be to stop posting images of how our players are getting the better of or battling with opposition players to social media during football matches that you being thrashed in.

That pisses me right off.  Are they Twats or something? What I'd give for the ****** to be battling.

[Chico Hamilton III]

Maybe we should let Randy draw a new badge for us.

[cheltenhamlion]

Who is the outgoing Head of Marketing? Approving yet another image with the legend ''Fight like lions'' must have made them question their honour and integrity with an inevitable conclusion.

I know that Russell went a few weeks ago.

[Ad@m]

Did anyone see that Alex Ferguson documentary?  They were attempting to make a point about how he built the Manchester United business as well as the football team, when in reality what he did do was build an incredibly successful football team which then meant other people could build the business off the back of it.

It really isn't rocket science.

[amfy]

One consideration should be to stop posting images of how our players are getting the better of or battling with opposition players to social media during football matches that you being thrashed in.

It's worse than that for me. For some reason those picture turn up on my timeline at random points during the following day.

[eamonn]

Who is the outgoing Head of Marketing? Approving yet another image with the legend ''Fight like lions'' must have made them question their honour and integrity with an inevitable conclusion.

I know that Russell went a few weeks ago.

Robin, the CFO? Maybe Risso, VillaInDenmark and all the other qualified finance heads could go apply for their, er, dream job.

[Legion]

Who is the outgoing Head of Marketing? Approving yet another image with the legend ''Fight like lions'' must have made them question their honour and integrity with an inevitable conclusion.

I know that Russell went a few weeks ago.

Oh, bugger. I had a horrible feeling that something was up.

[ez]

One consideration should be to stop posting images of how our players are getting the better of or battling with opposition players to social media during football matches that you being thrashed in.

Or a few days before saying how determined and up for the fight they are when nothing of the sort happens on matchday.

[OCD]

"Aston Villa Football Club, established in 1874, was one of the founders of the football league in 1888 and a founding member of the Premier League in 1992. Aston Villa’s matches were watched by more than 130 million people last season and it the Club has millions of followers around the world..."

I've said before and I'll say it again, our unique selling point, the cornerstone of our brand, should be that we are the creators of league football.  William McGregor could be marketed as the W.G. Grace of the game and his image could be used in so many commercial ways if the Club was savvy enough.  (Obviously this would be more easily achieved if it was done on the back of purposeful, strategic investment and successful team performance.) 

It really does get on my goat (is that the right term?), to put it mildly, that the Club seems to gloss over all this and lump us in with the other eleven clubs, when we actually came up with the whole idea. I just can't get my head around it - shout it from the roof tops, let every know, even if they don't want to know.

Let's hope the successful candidate can see such things.

[dave.woodhall]

Who is the outgoing Head of Marketing? Approving yet another image with the legend ''Fight like lions'' must have made them question their honour and integrity with an inevitable conclusion.

I know that Russell went a few weeks ago.

Oh, bugger. I had a horrible feeling that something was up.

Who is the outgoing Head of Marketing? Approving yet another image with the legend ''Fight like lions'' must have made them question their honour and integrity with an inevitable conclusion.

I know that Russell went a few weeks ago.

Robin, the CFO? Maybe Risso, VillaInDenmark and all the other qualified finance heads could go apply for their, er, dream job.

Jones.

[Salsa Party Animal]

So what happens to Russell ?