It does annoy me that 2 of the major sporting events of the summer, an England test match and the Open, have clashed once again. I would say the majority of sports fans want to see both events. It's the cricket officials, who to blame, as the Open dates are arranged quite a few years in advance. I shall probably watch the cricket until about 2 ish, and then turn over to the Open, when the leaders are due to go out, as there are another 3 tests to come.
Thankfully I understand now Sky have the rights to the Open, it will not happen in future.