Will the BT matches only be shown on their BT Vision thing (which i believe works over your broadband connection)?
If so, not only does the punter need to pay two companies to see the football, he's also going to need two fucking boxes under their telly.
Just to make it worse, you'll also only be able to get it if you have BT Broadband. How shit is that? What about all the customers who'd like to get it, but are in the middle of minimum term contracts with other broadband suppliers?