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Author Topic: 23 years ago - shirts sponsors  (Read 4118 times)

Online Chico Hamilton III

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  • Posts: 19167
  • Location: South London
23 years ago - shirts sponsors
« on: May 28, 2010, 11:25:24 AM »
It seems almost quaint now, the money clubs were getting back then. Notice Spurs were raking it in even then.

Marketing

May 28, 1987

News Analysis: Soccer sponsors weigh up the season

BYLINE: By LOUELLA MILES

LENGTH: 800 words

As the football season ends, sponsors are counting the cost of their teams' success - or failures. At least four clubs in the first division are negotiating new contracts, and their terms are likely to be dictated by their position in the final table.
The first casualty is Manchester City, which has lost its sponsor of three years, Philips, as it goes down to the second division. The club is currently holding talks to find a successor for the previous pounds 180,000 deal.



Graham Ball, group sales promotion manager, insists that the decision to pull out of its sponsorship has less to do with City's relegation, than with Philips' new trading structure. 'The new stance is to give added value to the trade and a better package for consumers,' he says.
'Manchester City's location is far away from that of the majority of our dealers,' Ball adds. 'Supporting dealers by advertising and trade promotions is more important than the secondary benefits of hospitality. '

Charlton Athletic's fate in the first division play-off last weekend is being looked at hard by its sponsor, the Woolwich Building Society. The pounds 105,000 three-year deal has profited from the club's rise up the league.

When it was first proposed, it was a mere pounds 75,000. An extra pounds 30,000 came Charlton's way when it made it to the first division. Now it will depend on the club's future prospects and the price it is asking, whether players will bear the Woolwich name next season.

In the Woolwich's case, the society considers it money well spent so far, in terms of TV and press coverage. Its major criticism is the lack of a central body to co-ordinate league sponsors and pinpoint joint promotional opportunities.

The Football League has attempted to step into the breach, with the appointment of a commercial director, Trevor Phillips, who joined from Beecham. He took up his post in March, but as yet there have been no signs of the sort of schemes he is envisaging.

There is the danger of further disenchantment among sponsors if no new initiatives are announced before the start of next season. Crown and Sharp, with pounds 1m investments in Liverpool and Manchester United respectively, are facing increased restrictions from TV companies which affect their visibility.

'Television companies are getting much tougher on perimeter boards and that is likely to affect most sponsors' attitudes towards their deals,' says Ball. 'If you can't be offered specific assurances then the whole package is questionable.

'TV has exerted much more pressure through the clubs this year than ever before. There has been a significant reduction in sites allowed in televised games. '

Ironically, those clubs currently negotiating new contracts may be ignoring their most marketable feature. A club fighting to enter a higher division may get better coverage than one struggling at the bottom or halfway up.

It may help keep the Woolwich with Charlton. Holsten, sponsor of Tottenham Hotspur, is faced up with a different problem. What is its attitude going to be towards a club that fields only half of its squad in the FA Cup Final wearing its shirts? Or has it found a new way to maximise the publicity value of its deal?

------------------------------------------------------------------
FIRST DIVISION CLUBS AND SHIRT SPONSORS
------------------------------------------------------------------
                    Length of
Club              contract       Value           Sponsor
Arsenal           Four year   600,000         JVC
Aston Villa       One year    90,000          Mita
Charlton Athletic Three year 105,000      Woolwich
Coventry City    One year     50,000       Granada SocialClub
Everton           Three year   360,000       NEC
Liverpool         Four year     1m              Crown Paints
Luton Town        Four year  200,000        Bedford Trucks
Manchester City   Three year 180,000     Philips
Man United        Three year  1m             Sharp
Newcastle United  Three year  1115,000  Greenalls Beers
Norwich City      Three year s  150,000    Foster's
Nottm Forest      Three year    150,000    Home Ales
Oxford United     Three year  300,000     Wang
QPR               One year         50,000      Blue Star
Sheffield Wed     Three year   70,000        NSH
Spurs             Three year      750,000     Holsten
Watford           Four year      600,000      Solvite
West Ham          Three year  360,000      Avco Trust
Wimbledon         Three year  90/110,000 Truman

                                             ------------------------------------------------------------------
Sources: Clubs and their sponsors: Football League
Sponsorship sums: Industry estimates

Offline Saunders9

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  • Posts: 184
23 years ago - shirts sponsors
« Reply #1 on: May 29, 2010, 08:29:26 PM »
Wow we were getting less than Oxford Utd. Any idea what became of Mita Copiers?

Offline Bungle

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  • Location: Birmingham
    • http://www.loftys-stores.co.uk

Offline eamonn

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  • Location: Down to Worthing...and work there
  • GM : 26.07.2020
23 years ago - shirts sponsors
« Reply #3 on: June 01, 2010, 11:42:07 PM »
The curse of the Villa sponsor. Mita, AST, Rover, NTL... At least Muller's fruit-corners live on.

Offline VillaZogmariner

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  • Location: The 'Gong
23 years ago - shirts sponsors
« Reply #4 on: June 02, 2010, 02:08:53 AM »

Offline peter w

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  • Posts: 35469
  • Location: Istanbul
23 years ago - shirts sponsors
« Reply #5 on: June 03, 2010, 10:48:18 AM »
Wasn't there a problem with the dot of the i being too big?

Offline Lucky Eddie

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  • Posts: 2078
23 years ago - shirts sponsors
« Reply #6 on: June 03, 2010, 12:13:56 PM »
''Coventry City One year 50,000 Granada SocialClub ''

hahahahahahahahah

Offline eamonn

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  • Posts: 29733
  • Location: Down to Worthing...and work there
  • GM : 26.07.2020
23 years ago - shirts sponsors
« Reply #7 on: June 03, 2010, 06:51:05 PM »
You'd have thunk just having won the FA Cup would have made them a bit more attractive. Maybe not though, it is Coventry after all.

 


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