The "not being competitors" line is a deluxe version of the "Can't compete with the Boltons and Charltons" O'Learyism but he should make it clear so that the media/public understand instead of calling him a weird Dracula etc. The Sky Six have more resources so every time we finish higher than 7th is clearly overachieving in his book.
Doesn't help himself with the odd facial gestures he makes and the camera stays on him for a few seconds, folk watching in the pub laugh at him along with his unclear English. Sure, they're twats and none of this really matters but we're all human and will make it personal when he finally leaves us.