I agree that it adheres to its commercial imperative, and it might be worse now than at other times, and I don't think it's a problem pointing it out - saying it's part of an anti-Villa conspiracy obviously is silly, but saying shit things are shit when you see them being shit strikes me as something a person can do.
And I agree with you. There's basically only a cigarette paper between my current position and being an absolute fucking Tory (it would be quite on-brand for me to decide to be a Tory at this stage in that party's development) because my default position is that it's almost always YOUR FAULT if you don't like the way the world works.
Daniel Levy realised this. Spurs were an afterthought of a club, but he decided to make them relevant by making them good. There's no reason why Villa can't do the same, and every passing newspaper article or Twitter skit that refuses to give us our due is OUR FAULT, because we've decided to be not good enough.
Edit: I meant to say that my cigarette paper is holding together some pretty hardcore MDMA so I love everyone all the time.