I think the 20% was a clever ploy because it puts people off giving one a miss.
Yeah it is a clever ploy but I think it was also an admission that the starting price-point was too high.
The issue they've got, particularly with a 5:45 kick-off time to sell that they may be in a position where they're having to shift 20k £57 tickets whilst also trying to sell league games.
Think it's a wider issue but the pricing in football in general is going to really affect the attendances longer term.
The Europa League has been decimated by the CL changes, the quality of sides your up against is generally much weaker as well so it's a harder sell to get people to buy tickets when we're playing Salzburg and Young Boys