Assuming the mockup of 3 together is correct...
I don't like the home kit but more for the silly neckline than the sleeves, the latter whilst unacceptable for many, is a design choice that I can understand from a 'mix it up a little' stance. The neckline is just ugly.
Like LeeB I have more problems with the 3rd kit which I really dislike.
However that away kit has everything you'd want for it to become an absolute classic, if it is that it will be one of my favourite VVilla kits for a very long time. Proper Adidas badge, standalone lion, excellent sponsor, interesting main colour but with plenty of things to make it a villa shirt mixed in, what's not to like about it?