Francesco Calvo - President of Business Operations

[OCD]

That “They are not consumers — they're fans” quote stood out to me as well.

[pauliewalnuts]

That “They are not consumers — they're fans” quote stood out to me as well.

I like the sound of the bloke but that’s blatant sloganeering which won’t actually be put into practice.

[eamonn]

Yep, it's idealism and a good soundbyte but he'll know the truth. They calculate how much they hope to make on every demographic of fan.

[SaddVillan]

His point about not having representation on Premier League committee and working groups marks a stark contrast with the work that Steve Stride used to do. To be influential, you've got to be on the inside.

His bit about Villa not being on any Committees is very insightful and shows a different approach.

Purslow was a football insider involved in formulating the PSR rules and was mooted to head up the Independent Regulator.

Heck was typically American - only concerned with the bottom line, to the exclusion of all else. Said the right things, but only because he'd probably asked somebody what were the right things to say. You can well.imagine that approach rubbed people up the wrong way - at Villa Park in the fan base and the wider football world

Calvo looks/sounds very much like a behind the scenes, thoughtful, low-key, but very smart operator.

We probably won't see benefits immediately, I reckon he'll play the long game, but if we take what he says at face value, then he should be good for Villa - both in terms of finance and football politics- domestic and European.

[Toronto Villa]

Newcastle have exactly the same problem we do. The money comes from a different source and their source has more of it but they are limited the same way we are.

I am actually surprised their Saudi owners don’t seem that bothered about engaging in financial jiggery pokery to fund them more.

What’s funnier is the group that owns them is buying players from rival teams to support their Saudi owned clubs. Thus helping our PSR or the likes of Chelsea to get better. All while not being able to push on the club they actually own in the PL. Don’t see as many Geordies happily donning Keffiyeh’s as before.

[Stu82]

Impressive article, a completely different approach to the fans than Heck.

I hope he can raise profile of Villa and continue our rise as a club overall.