This is from Yahoo
Le Coq Sportif, the iconic French sportswear brand, has recently filed for bankruptcy and entered judicial receivership. The Paris Commercial Court has granted a six-month observation period to facilitate the company’s restructuring efforts. This move aims to address the brand’s financial challenges while safeguarding the jobs of its 330 employees and numerous indirect positions.
Despite reporting a 30% increase in sales during the first half of 2024, with revenues reaching €82 million, Le Coq Sportif faced widening losses amounting to €18.2 million, up from €10.5 million in the same period the previous year. The company attributes these losses to substantial investments in marketing and sales, which have significantly impacted its operations.
Founded in 1882, Le Coq Sportif has a storied history in sports apparel, particularly in tennis, rugby, cycling and, of course, soccer. Although not as well-known as PUMA, Adidas, Umbro and Nike, it was still a force in the industry back in the late ’70s through early ’90s. Seventeen different nations have sported a Le Coq kit, and eighty different clubs.
The article then features 2 "iconic" shirts.
Argentina 1986
Aston Villa 81-83
