Losing in the way we have lately clearly makes me a miserable bugger. But I always used to think that qualifying for the CL would be the springboard. But nothing much changed when we actually did qualify for it. I'm not convinced that qualifying for it a few times would massively change much either.
The cards are stacked against all clubs outside of a few. There's next to zero jeopardy for Man Utd et al, and there isn't any realistic or sustainable way for the also-ran clubs to do more than just take part. Every other club is effectively there as an extra in the TV show. That's ALWAYS been true to an extent, but not in a quite so grindingly obvious way, I don't think.
Have a good season, lose you best players. Have a shit season lose your best players. Qualify for CL, sell your best players to comply with the rules. At some point you do start to wonder what the actual point of it all is. It's supposed to be enjoyable after all!!!!