Why don't we just rename the other one?
EXCLUSIVE. Aston Villa will earn around £20m a year if two conditions are met as part of a new 5-year deal with Adidas. The base fee is £10m p.a. Adidas will pay an extra £7m-£8m if the club sells 300,000 shirts/season + £3m is a bonus for qualifying for the Champions League.
Quote from: Tuscans on May 21, 2024, 08:19:40 PM EXCLUSIVE. Aston Villa will earn around £20m a year if two conditions are met as part of a new 5-year deal with Adidas. The base fee is £10m p.a. Adidas will pay an extra £7m-£8m if the club sells 300,000 shirts/season + £3m is a bonus for qualifying for the Champions League.300,000 doesn't sound like a huge number in global terms? But I have absolutely no idea how many we normally sell each year? I'll be honest, I like Adidas stuff, and this is the first shirt I've considered buying in about 20 years (even though I haven't even seen it yet), but I've no idea if I'm an outlier...
Quote from: Smithy on May 21, 2024, 09:12:56 PMQuote from: Tuscans on May 21, 2024, 08:19:40 PM EXCLUSIVE. Aston Villa will earn around £20m a year if two conditions are met as part of a new 5-year deal with Adidas. The base fee is £10m p.a. Adidas will pay an extra £7m-£8m if the club sells 300,000 shirts/season + £3m is a bonus for qualifying for the Champions League.300,000 doesn't sound like a huge number in global terms? But I have absolutely no idea how many we normally sell each year? I'll be honest, I like Adidas stuff, and this is the first shirt I've considered buying in about 20 years (even though I haven't even seen it yet), but I've no idea if I'm an outlier...Think I saw we sold around 240k a couple of years ago, so seems very doable given it's now Adidas, we're doing well, and in the Champions League.
Sportsjournal say we sold 175,000 units during the 22/23 season bringing £2.8 million in revenue. Compare that with Liverpool selling 1.8 million units and almost £114 million in revenue.
Quote from: Tuscans on May 21, 2024, 09:21:46 PMSportsjournal say we sold 175,000 units during the 22/23 season bringing £2.8 million in revenue. Compare that with Liverpool selling 1.8 million units and almost £114 million in revenue.Liverpool, I believe, have a rare deal with Nike(?) that allows them to keep a much bigger part of the merch sales than most clubs have. Can't remember the exact numbers but I think a lot of clubs get about 7-9%, whereas they get to keep closer to 20%.