New Shirt Sponsor

[Legion]

Betano.

[Legion]

https://www.avfc.co.uk/news/2024/april/22/aston-villa-and-betano-announce-principal-partnership-/

[Legion]

Aston Villa and Kaizen Gaming, the leading global GameTech operator, are delighted to announce a new long-term partnership that will see Betano, Kaizen Gaming’s premium brand, become the Club’s new principal and front-of-shirt partner.

Hot on the heels of Betano’s UK market debut in partnership with BVGroup, the two-year agreement will see the Betano logo feature on the front of Aston Villa’s men's team’s jerseys starting from the 2024-25 season. This new partnership comes just a few weeks after Betano’s sponsorship announcements of the UEFA EURO 2024 and CONMEBOL Copa America 2024.

Chris Heck, President of Business Operations, Aston Villa said: “We are delighted to welcome Betano as Aston Villa’s new principal partner. Their dedication to innovation, customer satisfaction and responsible gaming aligns perfectly with the values we hold dear as a club. Aston Villa and Betano share a commitment to excellence, and we look forward to achieving great success together on and off the pitch. This collaboration marks an exciting chapter for both our organisations”.

Kaizen Gaming's Co-Founder and CEO, George Daskalakis said: “Aston Villa fans have a lot to be proud of in the Club’s long and illustrious 150-year history. Their passion matched on the pitch by incredible players and management taking the Club on the road to glory makes The Villans one of the most formidable teams in world football today. Aston Villa’s sensational on-field success in the Premier League along with their return to European football matches Betano’s own growth and continuing accomplishments.”

Betano’s sponsorship will complement Aston Villa’s positive community impact, as the brand has continuously contributed to the local societies where it is present via joint Corporate Responsibility initiatives, tailored to each market, that, for instance, promote inclusion, improve healthcare and raise awareness on important social issues.

[Steve67]

We certainly seem to be attracting big businesses in their own field.  Fair play, hope we get bigger and bigger.

[Demitri_C]

Obviously would prefer a non gambling one but its only for 2 years until its banned so lets just roll with it. Its going to be big money to help with FFP so that's a bonus. Wonder when we will announce the adidas deal?

[rob_bridge]

Gotta love that last paragraph. Corporate template speak.

Hope we are getting a bigger sum than before - suppose accounts will tell how good Heck has done.

[paul_e]

Gotta love that last paragraph. Corporate template speak.

Hope we are getting a bigger sum than before - suppose accounts will tell how good Heck has done.

The rumours were that it's more than double.

[rob_bridge]

Gotta love that last paragraph. Corporate template speak.

Hope we are getting a bigger sum than before - suppose accounts will tell how good Heck has done.

The rumours were that it's more than double.

Then he is doing his job well in this instance.

[Steve67]

Wasn't it ten million a season?

[Ads]

£20m a season this.

[Somniloquism]

I thought this was announced a few months ago. Is this just the official time for announcing the change based on previous contracts ending etc or was it being held off until we knew if we were getting into higher European competition so a larger amount could be added. Is the money coming in this years accounts or next years?

[chrisw1]

It's good news.  You can question the morality, but it's just replacing an inferior deal from the same industry.  We need to take the best commercial deals on offer whilst we try to start to bridge the huge financial gap.

[algy]

New badge (I assume) being used on their website:

https://kaizengaming.com/aston-villa-and-betano-announce-principal-partnership/

[Smithy]

New badge (I assume) being used on their website:

https://kaizengaming.com/aston-villa-and-betano-announce-principal-partnership/

Adding a screenshot, in case it turns out someone has screwed up and the badge gets swapped out sharpish...

[Demitri_C]

Pretty much confirms the new badge which no one is suprised at. Anothwr collosal fuck up - announced elsewhere before the club does😂