The tone for Aston Villa's season was seemingly set before the previous campaign had ended. The club's director of football operations, Damian Vidagany, addressed Villa's end-of-season awards dinner and warned it would be a “difficult” summer — and that was even before they had lost to Manchester United on the final day to miss out on Champions League football.
Why would anybody in his position (Damian Vidagany), give out this information before one of the most important league games of the season, it's obviously had an effect on the players, and carried forward to this season.